1, business etiquette is a norm or procedure that a company or enterprise business personnel should follow in order to create a good personal and organizational image in business activities, to show respect and friendship for foreign exchanges.

2, the role of business etiquette

(1) Paying attention to etiquette in business activities is conducive to shaping personal image.

(2) Business etiquette is an important tool to shape corporate image.

(3) Business etiquette helps to promote people's communication and improve interpersonal relationships.

(4) Business etiquette is the embodiment of national quality and the symbol of national civilization.

3. Rules of business etiquette

(1) Recognize the position of subject and object.

(2) More discussion tone

(3) punctuality and trustworthiness

(4) Self-esteem and respect for others

(5) Avoid scaring others

(6) Respect the privacy of others

4. Business etiquette cultivation

Abide by public morality, be sincere and modest, pay attention to details, respect equally, be warm and tolerant.

5. Do not engage in fashionable or unusual "small moves" for female hairstyles. It is not advisable to wear too fancy hair accessories on your head, and it is not allowed to wear outdoor or social hats into the writing room regardless of the occasion. The hairpin should be unpretentious, and the hair band should be mainly black and navy blue, without any decoration.

6, the principle of hair modification

Male employees don't have long hair, that is, they can't cross their necks; Female employees do not wear shawl hair, the front hair does not cover their eyes, and the back hair does not exceed their shoulders. People with hair over their shoulders should roll it up.

7, the function of makeup

(1) requires employees to make up, which is helpful to reflect the prohibition, unity and discipline of the unit and make its image more vivid and distinctive. This is really necessary to shape the image of the unit.

(2) Require employees to make up to show respect for business contacts. In other words, whether to put on makeup in business communication is not a personal matter, but a standard to measure whether the object of foreign communication is respected.

8, the basic principles of makeup

Principles of natural beautification and overall coordination (face, whole body, occasion and identity coordination)

9, limb modification (understand 0

Hand decoration (clean, no bright makeup, no long nails, no armpit hair)

Leg and foot modification (washing feet frequently, changing socks frequently, and changing shoes regularly)

10, cosmetic etiquette specification

(1) In the workplace, make-up should be light.

(2) In the workplace, excessive use of perfume should be avoided.

Where to use perfume correctly:

One is close to pulse beating.

Second, some parts of clothes will not stain clothes, and it is easy to disperse fragrance.

(3) At work, make-up or touch-up in public should be avoided.

(4) At work, we should avoid discussing makeup with others.

(5) At work, try to avoid disfigurement of your makeup.

1 1, sitting posture and walking posture (understanding)

12, comprehensive case p29

13, TPO is the abbreviation of time, place and occasion in English, which means that people should pay attention to these three objective factors when choosing clothing collocation.

14, pay attention to "three three" when wearing a suit.

(1) The tricolor principle means that when a man wears a suit on a formal occasion, his whole body color must be limited to three, otherwise it will appear nondescript and lose its solemnity and conservatism.

(2) The Trinity Rule means that when a person goes out in a suit, the colors of the three parts of the body must be coordinated, that is, the colors of shoes, belts and briefcases must be unified. The ideal choice is that shoes, belts and briefcases are all black.

(3) Three bogeys refer to three mistakes that can't appear when wearing a suit on formal occasions.

& lt 1 & gt； The trademark on the cuff has not been removed.

& lt2> Wear a suit and tie on very formal occasions.

& lt3> There is something wrong with men wearing suits and socks on formal occasions.

15, shirts and ties (understanding)

16, the basic principle of tie selection: shirts, ties and suits should be harmonious.

17, the urgency of women's professional dress (a brief explanation)

(1) Avoid wearing it.

(2) Avoid wearing "underwear"

(3) Avoid matching skirts, shoes and socks.

(4) Avoid burning three legs barefoot.

18, jewelry wearing principles

(1) Stop here, just right.

(2) foster strengths and avoid weaknesses, foster strengths and avoid weaknesses.

(3) Highlight your personality and don't blindly imitate it.

19, the meaning of the ring on the finger

Wear it on your index finger to show that you are not in love and are courting; Wearing it on the middle finger means that you have a lover and are in love; Wearing it on the ring finger indicates formal engagement or marriage; Wearing it on the little finger means never getting married and believing in celibacy.

20. Case study P46

2 1, handshake requirement

(1) shake hands correctly.

(2) shake hands with your right hand.

(3) Pay attention to the order of shaking hands.

(4) Warm handshake

(5) Pay attention to shaking hands.

(6) Pay attention to the duration of handshake.

(7) Don't stand outside the door with one foot and shake hands inside; Don't even shake hands or shake hands while patting your shoulder and back; Don't have any other touching and indecent actions.

(8) When shaking hands with VIPs or the elderly, you should not only meet the above requirements, but also do it. When reaching out, you should move forward quickly, hold each other's hands with both hands, and lean forward slightly to show respect. etc ......

(9) When the superiors and subordinates meet, the superiors should generally reach out first, and the subordinates can raise their hands. etc

(10) Women pay more attention to shaking hands.

22. honorific words (understanding)

23. Use of business cards

Self-introduction, self-promotion, making friends, briefing,

Keep in touch, exchange vouchers, exchange letters and replace gift lists.

24, business card taboo

(1) Don't hand out business cards as leaflets.

(2) Don't casually put the business card given to you by others in your pocket or throw it in your bag; If it is temporarily placed on the table, remember to put other items on the business card, don't put them aside casually, and don't forget to take them away.

(3) Don't fiddle with other people's business cards.

(4) Making some simple notes and tips on the other party's business cards is a good way to help us remember; However, don't scribble something about the owner's characteristics on other people's business cards.

25, interview etiquette (possible)

Preparation stage: dignified appearance, punctuality and trustworthiness

Progress stage: be polite to others and sit down calmly.

Keep eye contact and smile.

Put an end to habitual small moves

Language art of interview and conversation

Follow-up stage: leave in time and thank you politely.

26, case analysis P64

27. Seize the opportunity to introduce yourself.

(1) sharing a room with strangers

(2) Strangers are very interested in themselves.

(3) Others please introduce yourself.

(4) At a party surrounded by strangers * * *

(5) I intend to set foot in the circle of strangers.

(6) Help seekers know little or nothing about themselves.

(7) When going to a strange unit for business contact.

(8) meet unexpectedly during the journey.

(9) Visiting a stranger for the first time

(10) If you meet a secretary who refuses to answer the phone, or find someone you don't know to tell you.

(1 1) When I first used mass media to recommend and publicize myself to the public.

(12) When using social media to communicate with other strangers.

28. Introduce others (understand)

(1) The principle of introducing others and adapting.

(2) the order of introducing others

(3) the method of introducing others

(4) Seize the opportunity to introduce others.

(5) Manners and gestures during introduction.

(6) the wording of the introducer

(7) The name problem in the introduction.

29. Methods of introducing others

(1) The general formula is also called standard formula, and the names of both parties are introduced. Unit, position, etc.

(2) What the introducer needs to do is to bring the introduced parties together, which is suitable for ordinary occasions.

(3) The simple formula only introduces the names of both parties, even only mentions their surnames, which is suitable for general social occasions.

(4) Additional type can also be called emphasis type, which is used to emphasize the special relationship between one introducer and another introducer in order to attract the attention of another introducer.

(5) The recommender is carefully prepared to recommend someone to someone, and usually focuses on the advantages of the former when introducing.

(6) Etiquette is one of the most formal introductions and is suitable for formal occasions.

30. When collective introduction is needed, in principle, it should be carried out with reference to the order of introduction for others. Its basic rule is: when introducing both sides, be humble before respecting. When introducing one of them, you should respect yourself and be modest.

3 1, the order of collective introduction (understanding)

(1) I'd like to introduce someone to you.

(2) Introduce a person to everyone.

(3) Introduction from both sides with a large number of people

(4) Multiple introductions by many people

32. Buffet dinners, also known as buffet banquets, can be held indoors or in the yard or garden. Visitors can sit and stand and move freely. This is a very popular, flexible and convenient form of entertainment. It is usually held at 12 from noon to 2 pm and from 5 pm to 7 pm.

33. Cocktail is actually a mixed wine, and its formula is said to have been more than 2,000. There are two naming theories: Ma Xu theory and hunting theory.

34. Banquet seating arrangement

(1) Centered on the host's seat. If there is a female host participating in overtime, take the male host and the female host as the benchmark and arrange the ones close to them in turn.

(2) The guest of honor and his wife should be arranged in the most distinguished and conspicuous position. Usually, the right side is the top, that is, the owner's right hand is the most important position; The rest of the guests and guests were seated in the order of protocol.

(3) Under the premise of following the protocol order, try to make people sitting next to each other talk easily. For example, in the case of roughly the same identity, people who use the same language are arranged next to them.

(4) The host's accompanying guests should try to sit between the guests, so as to contact and talk with the guests and avoid one of their own sitting together.

(5) Couples generally sit not adjacent to each other. It is customary in the west that a woman can sit opposite a man, and men and women take turns sitting. The hostess faces the service door. China and some other countries are not subject to this restriction.

(6) The interpreter can be arranged on the right side of the guest of honor to facilitate translation. In some countries, it is customary not to arrange seats for translators, who work behind the host and guests and arrange meals separately.

(7) On the occasion of multilateral activities, people who are tense and hostile to each other should try to avoid arranging their seats together.

35, Chinese food serving order

Standard Chinese food, regardless of taste, is served in roughly the same order. Generally, cold dishes are served first, then stir-fried, then main course, then dim sum soup, and finally fruit platter.

When serving food, if the waiter serves food for everyone, it should be done in the order of guest first, host first, lady first, man first or clockwise. If an individual takes the dishes, each hot dish should be placed in front of the guest of honor, who takes the dishes in turn clockwise. Can't wait to get the food offside.

36. Tableware placement (understanding)

37, western food serving order

First course, soup, side dishes, main course, vegetables, snacks, desserts, fruits and hot drinks.

Simple: appetizer, soup, main course, dessert, coffee.

38, the use of tableware (understanding)

39. Western dining etiquette (understanding)

40.coffee etiquette

(1) Grab the cup (2) Use the cup and saucer (3) Use the spoon (4) to drink coffee.

(5) How to add sugar to coffee (6) Requirements for dessert.

4 1, you must wear jewelry in evening dress. You must wear a full set of jewelry: earrings, necklaces and bracelets. Evening dress is full of costumes, it is best to wear expensive jewelry, but it will add luster to you under colorful lights.

42. The order in which men invite their partners.

(1) Savior. From the second song of the dance, the host will invite the female partner of the male guest to dance, and the male guest will invite the female host to dance in return. Next, the host must also invite him to rank second in the protocol sequence. The third man dances with his female companion, and the person invited by the host in this etiquette sequence also invites the female host to dance.

(2) As far as guests are concerned. The following ladies are male guests. According to the ceremony, they should be invited to dance together. They mainly include: first, the hostess of the dance; The second is the introduced lady; The third is the old female companion I met; The fourth is the lady sitting next to me. If the above ladies are invited by male guests, it is better to ask their male partners to invite their female partners to dance.

At the family dance. For the host's wife or lover or sister, you should invite them to dance once, and then you should go back to your partner. A man should always care about his partner's needs, such as drinking tea or water, so as not to embarrass him.

43, office etiquette norms

(1) Dignified and tidy.

(2) Friendly language and elegant manners

(3) Polite and efficient

44. Reception etiquette (in short, tea-making etiquette)

(1) There should always be boiled water in the reception room, otherwise it is impolite to boil water after guests come.

(2) When making tea, you should stand on the right side of the guest and pour the tea.

(3) Be careful not to have too much or too little Chata when making tea.

(4) When making tea, only a little water can be poured in the first time, and it will be 80% full in the second time.

(5) Don't sprinkle water when pouring water. It's impolite.

(6) Remove the tea cover and pour it on the table to avoid soiling the tea cover.

(7) After the tea is made, cover the tea cover, put the teacup in front of the guest's right and put the teacup on the right for the convenience of the guest.

(8) If there is a host's table in the middle, you should first pour tea from the host's right, that is, the first guest of honor, and turn the tea counterclockwise.

45. Tour Guide Etiquette (Understanding)

(1) Travel process (2) Going up and down stairs (3) Getting in and out of elevators

46, business visit etiquette (understanding)

(1) Make an appointment in advance, respect the time and keep the appointment.

(2) be polite.

47. Telephone etiquette (understanding) (a lot)

Answer the phone, make a phone call

48, mobile phone carrying (understanding)

Normal position, temporary position

49, mobile phone taboo

(1) Don't use mobile phones in public places, talk quietly and don't make any noise.

(2) Don't shout at your mobile phone in public places where "keep quiet" is required.

(3) The best way is to turn off your mobile phone when you are in a meeting or negotiating with others, or at least turn it on vibration.

(4) Don't check the news when others can see you.

(5) It is best not to use a mobile phone when having a working meal with people.

(6) Personalized ringtones should pay attention to the occasion of use.

50. Gift (Understanding) (Complex) P 130

The meaning of various flowers

Etiquette and customs of various countries

5 1, comprehensive case P 134

52. The Language Art of Rejection

(1) Procrastination: one is being rejected by others, and the other is procrastinating.

(2) Clever maneuver

(3) obscure and tortuous

53. Business communication skills (understanding)

54, business negotiation etiquette

(1) Respect and understand each other.

(2) Affirm each other in time

(3) Have a pleasant attitude and a proper tone

(4) Pay attention to speech speed, intonation and volume.

(5) learn to be flexible

55. There is a certain distance in understanding foreign etiquette.

(1)* * * Distance generally refers to the distance beyond three meters.

(2) Etiquette distance refers to the distance between one and a half meters and three meters.

(3) The conventional distance refers to the distance between boards from half a meter to one meter.

(4) Private distance refers to the distance less than half a meter.

56. Ladies first

(1) Go in and out

(2) Smoking

(3) cloakroom change clothes

sit down

(5) Walking outdoors

(6) embarrassment

(7) Speech or speech

57. Respect for the right refers to the rule that when it comes to the arrangement of positions in foreign-related exchanges, it is emphasized in principle that respect for the right is second to the left, and the right is higher than the left. This international practice is just the opposite of China's traditional "Left" practice.

58. General rules for seating on the podium

As far as the relationship of the same row is concerned, the middle is the most respected, followed by the two sides; As far as the relationship between the front row and the back row is concerned, the person sitting in the front row is the most respected, followed by the second row, the third row and so on; As far as appositive speakers on both sides are concerned, they should respect those on the right, followed by those on the left.

59. Walk

The two are parallel, and the right one is big; Before and after the two, the former is respected; Three people are in parallel, the middle is respected, and the latter is right and left; Three people wave upon wave, the former is respected.

60. Pick up foreign guests in the car (understanding)

6 1, signing ceremony process

(1) The signing ceremony begins, and participants from all parties enter the signing hall in the order of protocol.

(2) The signatories of both parties are seated in the designated seats.

(3) The signature assistant stands at the back of the outside of our signer, helping to uncover the text and indicating the signature position.

(4) Sign the words saved by yourself first, and then sign the words saved by others.

(5) When necessary, the signature assistant should press the signature part with absorbent paper.

(6) The signatories of both parties formally exchange the texts that have been formally signed by all parties concerned. After the exchange, the signatories should shake hands with each other, congratulate each other, and exchange pens they have just used to commemorate each other.

(7) The whole audience should applaud and congratulate.

(8) Miss Etiquette or Mr. Etiquette is the main signatory of about two-thirds of champagne for the guest or all the people present, and both parties raise their glasses to congratulate and thank them.

(9) Both parties take a group photo in the signature hall.

(10) Then, please ask the top leaders and guests of both sides to leave first, and then the host will leave. The whole signing ceremony will take about half an hour.

62. Characteristics of western etiquette

(1) Freedom of personality

(2) punctuality and respect for trust

(3) Freedom, equality and openness