The word mascot comes from the French Provencal word Mascotto, which means people, animals or things that can bring good luck.
The mascots of the 2008 Olympic Games are five anthropomorphic Fuwa, which are translated into English as fish, panda, Tibetan antelope, Olympic flame and swallow. Their colors correspond to the Olympic rings one by one, and they have strong visibility and affinity. The names of the five mascots are Beibei, Jingjing, Huanhuan, Yingying and Nini, that is, Beijing welcomes you. Fuwa represents the dreams and aspirations of the people of China. Their prototypes and headdresses contain their connection with the ocean, forest, fire, earth and sky. Their image design applies the expression of China traditional art and shows the splendid culture of China.
BOCOG interprets this group of mascots, which consists of five doll images that combine children and animals. The color and inspiration of "Fuwa" come from the Olympic rings, the vast mountains, rivers and lakes in China and people's favorite animal images. To convey the spirit of friendship, peace and initiative to children all over the world, as well as the beautiful wish of harmonious coexistence between man and nature.
Fuwa are five lovely friends, and each doll has a catchy name: Beibei, Jingjing, Huanhuan, Yingying and Nini. In China, the same name is a traditional way to express love for children. When the names of the five dolls are linked together, you will read Beijing's kind invitation "Welcome to Beijing" to the world. The prototype and headdress of "Fuwa" contains its connection with ocean, forest, fire, earth and sky, and uses the expression of China traditional art to show the splendid China culture. Each doll of the mascot of the Beijing Olympic Games represents a good wish: prosperity, happiness, passion, health and good luck. With the hospitality of Beijing, the dolls brought their blessings to all corners of the world and invited people from all over the world to gather in Beijing to celebrate the 2008 Olympic Games.
In terms of design ideas, the mascots of Beijing Olympic Games combine the images of animals and people perfectly for the first time, emphasizing the concept of people-oriented, harmony between man and animals and nature. In the design concept, the Olympic elements are directly quoted to the mascot for the first time. For example, the idea of Huowa comes from the Olympic flame; In the design and application, it highlights the personalization of extended use. A major feature is that the headdresses of the five mascots can be independently developed and used in a wider range. Children can choose different headdresses to wear on their heads according to their own preferences. Lively children have also become lovely mascots, which greatly enhances their interaction. In terms of quantity, the number of mascots for the Beijing Olympic Games is also the largest in the history of the Olympic Games, reaching five, which reflects the profoundness of China culture.
Fuwa Beibei * Water * Chinese sturgeon-Inspiration: Chinese New Year Pictures-Lotus Year, China traditional fish pattern, water ripple.
Fuwa Jingjing Wood Panda —— Inspiration: Panda and Song Dynasty Porcelain Lotus Modeling
Fuwa Huanhuan * Fire * Fire Baby Nezha —— Inspiration source: traditional fire patterns in China and fire patterns in Dunhuang murals.
Fuwa welcomes Tibetan antelopes-Inspiration: Decorative patterns and small Tibetan antelopes in the Qinghai-Tibet region of China.
Fuwa Nini Kite or Swallow —— Inspiration: Swallow and Shayan Kite
Fuwabel
Representative: fish
Moral: Inherit wealth.
Fuwa Jingjing
Representative: Giant Panda
Moral: Give joy.
Fuwa huanhuan
Representative: Olympic flame
Moral: Bring passion.
Fuwa yingying
Representative: Tibetan antelope
Moral: Show the Green Olympics.
Fuwa nini
Representative: Swallow
Moral: Send joy.
165438+1October 1 1, 2005 is the countdown to the Beijing 2008 Olympic Games1000th anniversary. Beibei, Jingjing, Huanhuan, Yingying and Nini, the mascots of Beijing 2008 Olympic Games, and various sports shapes of the mascots of Beijing 2008 Olympic Games have been officially released. The mascots of the 2008 Olympic Games are five anthropomorphic Fuwa: fish, panda, Tibetan antelope, fire baby and swallow, which symbolize one of the five elements. The names of the five mascots are Beibei, Jingjing, Huanhuan, Yingying and Nini, that is, Beijing welcomes you.
[Five mascots "Fuwa"] [Homonym "Welcome to Beijing"]
The head of BOCOG's market development department introduced at the news briefing held here on the 3rd that after the release of the mascots for the Beijing Olympic Games, BOCOG launched a temporary sales plan for licensed goods of the mascots in the same period to meet the purchasing needs of the masses.
It is understood that the mascots of the Beijing Olympic Games will be sold in licensed retail stores authorized by BOCOG all over the country from 12. Toys, clothing, bags, stationery, precious metal commemorative badges, badges and other six categories of nearly 300 kinds of licensed goods. Among them, there are not only mascot highlighters for children's consumer groups, but also precious metal commemorative medals for high-end collectors, worth more than 654.38 million yuan. Among them, the mascot toy is the biggest highlight of this licensed product.
According to the person in charge of the market development department of BOCOG, BOCOG plans to add more than 160 temporary sales points on the basis of the existing 28 franchised retail stores, covering nearly 30 provinces, autonomous regions and municipalities directly under the Central Government. BOCOG has unified store image requirements for these temporary sales points, and issues temporary sales authorization certificates for a period of three months. All temporary sales points are filed with the local administrative department for industry and commerce and published on BOCOG website.
The mascot of this Olympic Games has five characteristics:
First, the mascot of the Beijing Olympic Games embodies the organizational concept and Olympic spirit of "Green Olympics, People's Olympics and High-tech Olympics" of the Beijing Olympic Games, and conveys the ideal and pursuit of peaceful development of human society, harmonious coexistence between man and nature, and harmonious coexistence between people.
Second, mascots have strong China characteristics. Mascots use a lot of rich cultural elements in China, showing the diversity of China culture in many ways.
Third, mascots are widely representative.
Fourth, mascots have original intellectual property rights and have a broad market development space.
Fifthly, the mascot of Beijing Olympic Games is the crystallization of collective wisdom, which permeates all aspects of wisdom and labor, especially the members of the creation and revision team. Many well-known domestic artists have participated in discussions, revisions and suggestions for many times. (new style)
Baby Giant Panda No.9-Fuwa
No.9 male; Born on August 23rd, 2006; Mother Long Xin; Birth weight 144.9g, current weight 9.0kg, alive and kicking, can't be quiet for a moment. Every time he was called, he raised his round mouth high, flashed his big eyes full of joy, jumped up and stood up. The breeder picked it up, and it will hum twice, which is very pleasing, like a baby.