There is a * * * principle for placing goods in supermarkets: what is easy to get is always what businesses want to sell most. The survey shows that the best-selling goods are placed parallel to the customer's line of sight, waist-high and knee-high. Among them, the former is the best place for supermarkets to store goods, which can increase sales by 70%. Therefore, supermarkets usually put high-profit or expired products at the height of 1.5 m to 1.7 m, so that everyone can see them and take them at hand.

2. Put what you want to sell most on the right.

Shopping aisles in supermarkets are generally wide enough, straight and flat, with few corners. This is to prolong the "stay" time of consumers in the supermarket as much as possible and prevent them from taking shortcuts to the checkout counter and then quitting. Supermarkets also take advantage of people's habit of putting the most wanted and profitable goods on the right side of the main shopping aisle or window with their right hands. When customers pass by, they will be aroused by some unnecessary goods. Generally speaking, larger goods are often placed near the entrance, so consumers will buy large goods with trolleys and increase their purchases when they travel. So shopping in the supermarket might as well take the goods with your left hand.

3. Small profits but quick turnover "hold" the entrance.

When you walk into the supermarket, you may be confronted with a bunch of bargains, but keep calm. The easier it is to see and get goods, the more profits the supermarket will make or the goods you are eager to sell. Generally speaking, near the entrance, there will be many products with small profits but quick turnover and high purchase frequency to attract you in, such as books, slippers, towels and so on. Valuable commodities such as tobacco and alcohol are generally placed in the middle and rear areas of supermarkets. From the perspective of consumer psychology, when shopping in a supermarket, people always think that the goods in front are average and there are better ones inside, so they often buy more at the end.

4, fresh goods are placed in the innermost.

Supermarkets always want to "sell high-quality goods first" So when I put milk and yogurt, I like to put the freshest ones in the innermost part and change them gradually every day. The freezer and the food in the freezer also put fresh products on the ground floor. If you want to buy the one with the latest production date, then dig out the innermost goods.

5. Vegetables and fruits have the highest profit.

Most fruits and vegetables in supermarkets are displayed in the center for two reasons: First, psychological research has found that people are instinctively excited about colorful foods because they live in dark caves for a long time in the early days, and their possessiveness and desire to buy are easily stimulated. Second, agricultural products are products with high profit rate in supermarkets. Most supermarkets contract this area to suppliers. Although the price is much more expensive than the vegetable market, it is also sold in supermarkets. In addition, many fruits and vegetables claim to be "green and organic" products, which may not be true.

6. The price is "robbing Peter to pay Paul".

There is a complicated pricing strategy in the supermarket. You may see eye-catching slogans such as "low price every day" and "lowest price within 5 kilometers", but this is not the case. Supermarkets use the psychological "halo effect" to set the prices of food, daily necessities and other necessities lower, so that you can form the impression that this supermarket is cheaper and unconsciously think that everything is cheap. Then the supermarket will charge higher prices for other items to make up for the losses. Brand products with transparent prices, such as Coca-Cola, are generally low in price, even cheaper than other supermarkets, but the prices of towels, clothes, shoes and cups of unknown brands may be higher than those outside.

7. Children's money is best earned.

Who is the most prone to purchase impulse? Kid. Children's consumption is irrational and possessive, and they can manipulate their parents emotionally. It is by taking advantage of this consumption psychology that supermarkets have a set of sales strategies to earn children's money: first, carefully arrange display cabinets for children's products (toys, food, etc.). ); The second is to set up an "ambush" on the only way for children, such as placing it in the central aisle and placing attractive food on both sides of the escalator in the shopping mall, which not only attracts children, but also attracts adults with poor resistance. The third method is the most hidden, because children are usually brought by mothers, so some supermarkets will put children's products near women's necessities.