Zhejiang University has recently issued a new regulation. The original works published by teachers and students in the media and their "two micro-ends" will be recognized as excellent online cultural achievements according to their communication effect and influence, which can be equivalent to domestic authoritative, first-class and core academic journals, and will be included in the scope of promotion evaluation and awards.

After the release of the regulations, it caused a heated discussion. Some people applaud, and some people suggest that it is debatable. Some voices believe that this provision blurs the boundary between academic research and media communication.

In this regard, Zhejiang University has issued a method to identify outstanding online cultural achievements, aiming at exploring the diversification of the presentation methods of humanities and social sciences research achievements. The study of humanities and social sciences cannot be divorced from reality. The purpose of identifying outstanding network cultural achievements is to answer the important question of how to use new communication means to expand the influence of outstanding academic achievements in the Internet age, and to identify outstanding network cultural achievements without lowering the relevant academic standards.

In the face of the public opinion position of the Internet, if outstanding cultural achievements are not occupied, fallacies and heresies will be occupied. Encouraging excellent network cultural achievements to expand their communication power is conducive to upholding and consolidating the dominant position of the mainstream socialist ideology, adhering to the correct direction of public opinion and developing advanced culture.