First, the core theory and skills of sales promotion:
1, communication skills: a salesman should have good communication skills and language skills, and establish good contact and trust with customers.
2. Customer mastery: The salesman should fully understand the customer's needs and psychology, and have a strong ability to deal with various problems and disputes of customers.
3. Know the customer: the salesman should know the customer's problems, including the current situation of the customer, propose possible solutions, grasp the goals that the customer must achieve, and give a complete directional study.
4. Benefit distribution: A salesperson should consciously analyze the benefit distribution of customers. A salesperson must know where his product has the greatest advantage, where it needs to be developed, and how to make customers feel that his product is better than other peers.
5. Negotiation skills: A salesperson should have good negotiation skills, including understanding the interests of customers and catering to them with the best solution.
Second, the core theory and skills of business negotiation:
1. Clear objectives: Before business negotiation, you must have a clear understanding of your own interests and set reasonable business objectives.
2. Strategy selection: Business negotiation needs to choose different strategies according to different situations, including listening, prompting, compromise and attack.
3. Information collection: Before business negotiation, we should fully collect the information of the other party, including competitors, industry trends, market prices and other information.
4. Psychological factors: Business negotiation needs to fully consider the psychological and emotional factors of both parties, including trust, pressure, self-esteem and sense of security. To understand the psychological needs of both parties, there will be sales terms that better meet each other's needs.
5. Management process: Business negotiation requires strict process management and recording, and important negotiation contents should be recorded in time to avoid omissions or errors.
Generally speaking, the core theory of sales promotion and business negotiation lies in understanding customer needs, fully communicating and seeking win-win solutions. At the same time, both sales promotion and business negotiation need to master effective communication skills and negotiation skills, constantly sum up experience in practice, and improve their own skills and abilities.