When decorating a store, you can choose not to display the store name, and then customize the poster picture of the store. You can either not display the store name or freely place the store name.

Log in to Taobao account, enter the seller center, select the store decoration, and then click the sign-in editor.

If the check mark on the arrow is removed, the store name will not be displayed.

You can also customize or use the code editing mode without displaying the store name or setting a specific display location.