The School of Art and Design of Shenzhen University and the School of Cultural Industry of Shenzhen University plan to open an advanced course for graduate students majoring in art theory (management direction of cultural and creative industries) in 20 13.

1. Enrollment target: people with college education or above who are interested in cultural and creative industry management, art industry, creative planning and design management, brand strategy and management.

Second, enrollment quota: 40 people

3. Training objectives: Focus on training high-level compound entrepreneurial talents who have professional theoretical basis in cultural and creative industry management, art industry, creative planning and design management, brand strategy and management, and are competent for relevant professional fields.

Fourth, the characteristics and advantages of positioning

1, Shenzhen local cultural and creative industry management graduate class, focusing on the practical experience of local enterprises in Shenzhen;

2. The class is held on the campus of Shenzhen University, enjoying the rich campus resources of Shenzhen University;

3. This postgraduate course will organize a series of activities of "practical lectures", and famous experts, scholars and industry leaders in the field of cultural and creative industries will be invited to give lectures.

4. Adopt the mode of interdisciplinary study, combining theory with practice, and combining classroom with society.

Verb (verb's abbreviation) curriculum: This postgraduate curriculum is based on the training scheme of master of art theory, and the core curriculum is consistent with the postgraduate curriculum, so as to facilitate the students taking postgraduate courses to apply for master's degree after graduation. At the same time, according to the needs of local cultural and creative industries, elective courses with strong application are offered.

6. School-running institution: School of Art and Design of Shenzhen University and Institute of Cultural Industry of Shenzhen University (Guangdong Key Research Base of Humanities and Social Sciences) jointly run a school. Shenzhen University Cultural Industry Research Institute is the first interdisciplinary and multidisciplinary comprehensive research institution in Shenzhen University. Adhering to the effective combination of academic research and industrial practice, it has successively become "Shenzhen Cultural Industry Teaching and Training Base", "Shenzhen Cultural and Creative Industry Research Base" and "Guangdong University Humanities and Social Sciences Cultural Industry Key Research Base". The College of Art and Design of Shenzhen University has a modern design museum, a design tribe with distinctive artistic features, and a creative design exhibition center such as Art Stack No.3 jointly established with Shenzhen "Design Capital" Promotion Office, and a large number of outstanding teachers with overseas study background. The two academies will jointly organize teachers with rich teaching experience and scientific research strength to teach the course.

7. Length of study and graduation: This course is free of entrance examination and generally lasts for two years. The course was given face-to-face at the Cultural Industry Research Institute of Shenzhen University on Saturday and Sunday.

(1) Conditions for Issuing Completion Certificate

Students who have completed all the required courses within the specified time, passed the examination and completed the required credits of the course, can obtain the graduate course graduation certificate uniformly printed by the Guangdong Provincial Department of Education and issued by Shenzhen University.

(2) Conditions for granting a master's degree certificate

First, after passing the national unified examination, only the following two conditions are met can you sign up for the national unified examination for master's students with the same academic qualifications;

1) to obtain a graduate diploma;

2) Those who have a bachelor's degree certificate for more than three years (the graduation certificate is not enough) and register for the national unified examination in March 20 14 must obtain a bachelor's degree before March 201year.

Second, apply for writing a master's degree thesis and successfully pass the defense.

Those who pass the national unified examination can apply for writing a master's degree thesis, and the school will charge the thesis guidance fee and defense fee. After passing the thesis defense and being audited by the academic degrees committee of the school, the master's degree certificate uniformly printed by the state will be awarded.

Eight, the course fee standard: two years total *** 19800 yuan (excluding the training fee for entering the master's thesis writing stage).

Nine, registration information:

1. Registration time: from now until September 15.

2. Registration procedure: Please bring the following information to register:

① 1 inch recent color photos, 4 photos.

(2) A copy of the ID card and the original inspection.

(3) a copy of the graduation certificate, the original inspection.

(4) if you have a bachelor's degree, hand in a copy and check the original.

3. Registration fee 300 yuan

4. Registration place: A09 Office of Cultural Industry Research Institute of Shenzhen University (1st floor, Block B, Yuehaimen Plaza)

5. Registration phone number: 0755-2653439613538082366 Teacher Qin.

Attachment: Course arrangement and lecturer of Shenzhen University's advanced course of art theory (management direction of cultural and creative industries)

1, course arrangement

Public class

foreign language

Professional required course

Introduction to cultural industry

Brand management of cultural industry

Art culturology

Creative planning and practice

Cultural industry policies and regulations

Cultural industrial park management

Art investment

Elective courses (three elective courses)

Introduction to art

Social science research methods

Cultural industry marketing

Art history of China

2. Lecturer

Li Fengliang: Vice President of Shenzhen University, Dean, Professor and Doctoral Supervisor of Cultural Industry Research Institute.

Zhou Zhimin: Executive Vice President of the Cultural Industry Research Institute of Shenzhen University, Deputy Director and Professor of the Marketing Department of the School of Management of Shenzhen University, and tutor of master students.

Huang Yongjian: Director of Education and Training Department of Cultural Industry Research Institute of Shenzhen University, Professor of School of Art and Design of Shenzhen University, and Master Supervisor.

Chen Min: Director of the Research Center of Creative Industry Planning and Management of Shenzhen University, Professor and Master Supervisor of Shenzhen University School of Art and Design.

Liu Shixiong: Director, Associate Professor and Master Supervisor of Academic Research Department of Cultural Industry Research Institute of Shenzhen University.

Huang Yurong: Deputy Director, Academic Research Department, Institute of Cultural Industry, Shenzhen University, Associate Professor, School of International Exchange, Shenzhen University.

Wen Wen: Director of Project Development Department of Cultural Industry Research Institute of Shenzhen University, Ph.D., Queensland University of Technology, Australia.

Paddy: Director of Information Publishing Department of Shenzhen University Cultural Industry Research Institute, Ph.D. of Sun Yat-sen University and postdoctoral fellow of Jinan University.

I hope I can help you and adopt it. Thank you.