Perhaps many people think that the planner is planning some activities, but in fact this is only part of the planner's work. You're half right. The planners in a company specializing in activity execution basically do this kind of work. But I'm mainly engaged in brand planning, so I'll tell you something about my work to give you a general idea of what I do, and it's also some answers to people who want to engage in this line or are curious about our profession.
First of all, we need to have a tolerant attitude, because we never know what our next customer does, so it is our nature to be curious about everything. Whenever we receive any client's case, we will not resist, so I think people in our line of work seem to be quite tolerant. Ha ha.
After determining the partner, we will go to the enterprise to study. Learn from each other's industry knowledge. That day, we received a customer who made condiments. So, we took a proper biotechnology class again, and re-learned the techniques of enzymes and enzymolysis that we should have learned in high school. Because only by knowing what it is can we know why.
Then compare the customer's products with those of some competitors. For example, the other party is chemical and essence, which is different from the products of our enzymatic hydrolysis technology. Generally, it hurts only when there is comparison. Ha.
After we came back, we rearranged the data and made a preliminary basic analysis, and found that there were omissions in the knowledge points. Later, we rescheduled the time. Make an appointment for another production manager to give us another biotechnology class. This kind of thing is sometimes repeated several times as the analysis progresses.
When I came back, I brought back some products from customers for research, mainly for experience. Experience is an important part of us. Seasoning, of course, eating. Then I became a sommelier. I stack all the condiments, smell them and write about my sense of smell; One of the characteristics of doing this business is that you will always have the opportunity to taste or see new things and gadgets that may not appear in the market, but you are also a mouse, which sounds a bit risky, haha.
Then take a few empty cups, write down their names, then flush them and write down their taste and feelings; Hey, it happens to be the weekend when I do this link, or I will work overtime after work. Everyone else has left, so I think I can only eat spices to satisfy my hunger. It's sad. Ha. Someone on the other side asked me to have a big dinner at night, and I refused. It feels like self-abuse
Therefore, learning knowledge and experiencing is only our basic work. There are also visits to various customers and interviews with some users. This is also the basic work, so I won't talk about it. Finally, let's write our plan. The process of writing is also a painful process, so don't mention it. The fun of doing this job is that you are always learning.
This is the working life of a brand planning.
Come, let's drink to the ingredients of the brand!