No matter in any industry, it is not complicated to follow fans accurately in the network with reverse thinking and earn some profits.
The essence of most businesses in the world is that information differences generate value.
This is especially true for business in the Internet age. With the explosion of information, information is resources, information is value, and information is wealth.
What is the information gap?
As the saying goes: Heaven knows what you know, but you don't know what I know. This is the information gap.
Billions of people in the world, because everyone was born in a different environment, learned different knowledge and grew up with different experiences, so no two people have exactly the same thinking, or even twins born at the same time.
It is hard to say that a top doctoral professor in a university must know more than an ordinary person who has never been out of the mountain. It is nothing more than a different field of knowledge.
A few years ago, there was a joke that the doctor sat next to a migrant worker on the train and had nothing to talk about during the trip. Doctors know everything, but migrant workers don't seem to hear a word.
The doctor asked the migrant workers, well, I ask you a question, and if you can't answer it, give me 10 quick money. Ask me another question, and if I can't answer it, I'll give you 500 yuan. How's it going?
Migrant workers said yes, just ask.
The doctor asked: How far is it from the sun to the moon?
Migrant workers directly gave it to the doctor 10 yuan, and asked the doctor: What is the animal that goes down the mountain with five legs?
The doctor scratched his head and had to give the migrant workers 500 yuan, and the migrant workers turned their heads and went to sleep.
After getting off the train, the doctor couldn't bear it, so he took the migrant worker and asked what animal it was.
The migrant workers carried bags of luggage, took out 10 yuan money from their pockets, gave it to the doctor, and then got off and left.
People often say that you are all making up stories.
It doesn't matter whether the story is true or not. What matters is the thinking angle reflected behind the story. It is worthwhile for you to have some knowledge.
So is the real world. At the beginning of 2020, COVID-19 virus ravaged the whole world, and it was widely believed that the virus was spreading. Wearing a mask is good for others and self-interest, which is normal.
I really can't understand that some people would rather die than wear masks. Even more amazing is that some people lick trash cans and toilets just to prove their strength, fearlessness and courage.
Virus: Well, do you look down on me and help you? "whoosh, click!" !
I remember a business trip with my boss. This is the hottest summer of the year. At the place, the boss took out a thermos cup. I've seen it. It's said to be an imported cup, which has excellent insulation effect.
What shocked me was not the cup, but the season when I sweated after eating cold drinks. Why does the boss still drink such hot water?
The boss drank two glasses with a happy face, looked at me with an incredible face and said, don't you know that a thermos can also hold ice water?
These are also information gaps!
There is always some information in this world that is widely known by the public. This information comes from the public media, you know and I know. But because everyone stands from different angles, the understanding is naturally different.
Naturally, there are some information that others know but you don't know; So in the same way, there is naturally some information that you know and others don't know.
This is your own unique information gap advantage, and it is also your opportunity to gain value in the Internet.
Of course, there is still some information that others don't know, and neither do you, which is beyond the scope of discussion.
How to use your own information gap
How does the Internet create value?
Thinking determines your way out. If the wrong thinking is not solved, it will fall into an infinite cycle of failure forever.
In reality, we can refer to the above-mentioned practice of ignoring medical laws and provoking infectious viruses.
Modern people live under great pressure and work at an extremely fast pace. They walk and eat in a hurry every day, and pursue speed in everything, whether it is studying or making money.
Always impetuous, dreaming of mastering a knowledge and technology quickly, or always dreaming of getting rich overnight, the result is naturally obvious.
Consider the trading mode with reverse thinking: slow is fast!
You will get different results, but many people can't wait.
A successful person does not seek common interests.
What you need to do is to make your unique information differences into high-value virtual information products, and provide these high-value products to your potential customers continuously. After a period of continuous accumulation and influence, you will get a lot of attention from customers who need your products.
These are your relatively accurate customer groups.
What do your customers need, and you will continue to provide them?
You always provide what your customers like.
What your customers like to see, you will continue to provide?
Customers are natural, and the traffic in the network is also natural.
In a sense, customers who need products from a certain industry will have some of the same search habits in the network.
If the mobile internet is an ATM, whoever has the password of this ATM can open the box to withdraw money, and the unique differentiated reverse thinking is the password of this ATM!
There is not much difference between people in essence. The biggest difference and difference is thinking!
Everyone has his own unique value, but it is reflected in different aspects.
Give two examples:
One, two people of similar age apply for the marketing manager of a company, one is a doctor who graduated from marketing, and the other is a high school student, who has worked hard in the marketing field for seven or eight years.
Who do you think the boss will hire?
The doctor said: I have done a comprehensive study on this aspect at home and abroad, and I have also published a paper.
High school students: I know all the rules of the industry and competitors like the back of my hand.
Doctor: Some big companies don't hire them at high prices. It is important that our company has a broad market prospect in the future.
Senior three: I have a group of reputable channel partners who can speak according to their performance.
Doctor: To be bigger and stronger, the company needs wisdom, pattern and vision. We should not rest on our laurels, but look at the whole industry and even the whole world.
High school: You don't need a basic salary, but you can set up a marketing team by giving me a sales commission!
Second, two water purifier companies are doing activities in residential areas at the same time:
A: All water purifiers are sold at a 50% discount (Resident: afraid of poor product quality, his machine may not be worth the money, A, vomiting blood);
B: I promise all the residents in this community that the activity is only for this community, and I will join 500 yuan as a member during the activity.
Includes three free information services+free filter replacement within two years+quality assurance commitment+value 500 yuan kitchen supplies, you can choose three.
During the commitment period, if the residents are dissatisfied, the 500 yuan membership fee will be returned unconditionally, and the water purifier will be given to you at a 50% discount, and the gifts will still be given.
The second manufacturer sold out the water purifier in one day and developed hundreds of members.
What people buy is not a water purifier, not even a price or a service, but a whole solution, and this solution is just an invisible reverse thinking solution, which is the killer weapon that distinguishes it from competitors.
Whether it is offline physical sales, store management or online virtual marketing, customers need a lot of information to buy any product. It is these intangible information that is the core value of solving customer problems.
Whether it is selling building materials, decoration, home, house, insurance, health products, clothing department stores, beauty salons, massages and haircuts, the core of any business and any product transaction is the "information value" behind it!
If there is no internet, you will never believe that as an ordinary grassroots, you only need to pass a micro signal, you don't need to brag, you don't need to print bills, you don't need to print cars and travel, you don't need to fool around, and you don't need a shop. ...
Continue to contribute value through WeChat and help others solve some problems and needs in life and work through high-value virtual information, and someone will place an order, as simple as that.
Simple is not easy. It's not easy because there is enough paper between you. The key is that the inherent conventional thinking does not pierce enough paper.
Of course, it must not be a WeChat merchant. It has been posting advertisements on stinky streets, which is easy to be annoying.
Any industry needs, words and deeds, value first!
The transaction mode of reverse thinking allows an ordinary person to create a profitable micro-company in the network with a smart phone and a micro-signal without fame and education.
There is no industry that can't make money, only thinking that can't make money.
Breakthrough can only be broken first. Reverse thinking can break your cognitive bias and create your own value.