On the contrary, every employee doing his job well is the best promotion for the hotel. It can be seen that in today's increasingly fierce competition in the service industry, expanding the market and increasing sales have become an inevitable development trend, and to make it fully developed, the first thing is to improve the sales ability of employees. First, the analysis of the current situation of hotel employees' sales ability Generally speaking, the sales ability of hotel employees is the lack of sales awareness and sales promotion skills. According to the author's preliminary investigation, only about 30% employees in western restaurants will actively recommend dishes and drinks to guests, and the proportion in Chinese restaurants is even higher. More than 40% employees will give reasonable suggestions when ordering food, and only 20% employees can introduce other service facilities of the hotel to diners. However, in fact, 80% of the guests hope to get a good dining experience with the help of the waiter, and accept the recommendation of employees to buy all or part of the products recommended by employees. 1. Employees lack sales awareness and skills. First of all, most hotel employees think their duty is to provide services and promote their sales staff. This positioning makes employees only pay attention to the service process and ignore the sales of products. Secondly, the waiters are all non-professional salespeople and have no corresponding sales skills, so they can't grasp the promotion opportunity. 20% customers are reluctant to buy the products recommended by employees, mainly because they think that the products recommended by employees are generally high in price and poor in quality, so it is necessary to improve the sales skills of employees and build the trust of customers. 2. As early as 1960, McCarthy put forward the famous 4Ps marketing mix, namely product, price, place and promotion. As one of 4Ps, promotion strategy is of great significance in hotel sales activities. Usually, advertising, business promotion, establishing good public-private relations, personnel promotion and other means are adopted. With the progress of science and technology and the development of society, hotels pay more and more attention to the external image, and use the first three means more, while ignoring the most primitive but practical promotion means-personnel promotion. Even if they pay attention to it, it has not been implemented and really used. Second, improve the sales ability of employees and take advantage of the promotion of all employees to sell all employees. Employees who are not in sales positions but have more contact with customers also need to master some sales skills. In this way, the receptionist, catering waiter and cashier of the hotel may become the sales force of the hotel, and improving the sales ability of employees has also become a compulsory course for hotel training. Although this has increased the workload of employees to a certain extent, the benefits of full promotion for hotels are indeed obvious. 1. The promotion method is flexible and targeted at customers. Employees have the most contact with customers, and at the same time, employees are also the people who know the products best, which is conducive to adopting flexible promotion methods in sales and choosing suitable products for different customers, so that customers can easily accept them. Professionals in the sales department can only give a brief introduction to the products when selling, while employees can give a detailed introduction to the products when selling, so as to enhance customers' credibility to the products. For example, employees in the catering department must know more about the year, origin, taste and taste of a bottle of red wine than the sales supervisor. Under the vivid description of the staff of the food and beverage department, the chances of successful sales are of course greater. 2. Quickly facilitate the transaction and increase the turnover. When the guests themselves have the intention to buy, employees introduce the products on the spot, which is easy to strengthen the customers' purchasing motivation, facilitate the timely transaction, increase consumption and increase turnover. Compared with advertising, business promotion and other promotional methods, employee direct selling can achieve the goal more directly and quickly, so that customers can buy products. Through promotion, customers can increase part of their consumption when they have already purchased products. If each guest increases some extra-budgetary consumption, the hotel's turnover will be greatly improved. 3. Save marketing costs and feed back information in time. On the one hand, employees don't need professionals to be promoted directly. Everyone is a salesman from the general manager to the waiter, from the front desk to the back desk. As long as the enthusiasm and initiative of all staff are mobilized and some methods and skills are properly mastered, the hotel will form a strong sales force. On the other hand, the promotion of all employees does not need special funds, but employees have not lost the opportunity to properly promote customers while completing their jobs, which is the lowest cost and the fastest effective promotion means. Collecting feedback from guests is the focus of hotel work. After employees sell their products to customers, customers will enjoy the products immediately, so it is easy to get feedback from customers at the first time, improve deficiencies in time, cultivate feelings with customers, establish long-term and stable relationships, and open up new markets while stabilizing old customers' markets. Therefore, all-staff promotion can not only increase sales, increase turnover and save marketing costs, but also enhance the affinity of employees and establish good customer relations. Therefore, it is very necessary to improve the sales ability of employees. Third, how to improve the sales ability of hotel employees? First of all, we must understand the nature of the product. Hotel products have certain particularity, including both tangible physical products and intangible services. They are a combination of the two, and it is difficult to distinguish them completely. The sales of hotel physical products are always accompanied by services, and the sales of services must be based on physical objects. This requires that while improving the sales ability of employees, we should also pay attention to the promotion of services and tangible products. 1. Improve the sales ability of employees from the perspective of service. The core of traditional marketing is "market share" and the core of service marketing is customer satisfaction and loyalty. The essence of improving service sales ability is to ensure service quality, obtain customer satisfaction with high-quality and meticulous service, and establish a loyal customer base of the hotel. (1) Establish employees' awareness of quality service. To establish employees' awareness of quality service, we must first let employees enjoy good internal service from the standpoint of guests. The core factor of hotel service quality lies in "people". Only when there are satisfied employees can there be satisfied customers. In this sense, hotel customer satisfaction is actually the external embodiment of hotel employee satisfaction, and hotel external service quality is actually the external embodiment of hotel internal service quality. If the internal service quality is high, employees will have a good working environment and atmosphere, and under the influence of this environment and atmosphere, they will subtly establish a sense of quality service. (2) Establish a complete service standard and strictly implement it. Because employees have different understanding of service, the quality of service varies from person to person, and different employees bring different service experiences. To eliminate this service difference and take good care of every guest, it is necessary to formulate a set of complete and meticulous service standards. First of all, the service standard is literal and open. Secondly, establish a reward and punishment system to give employees appropriate incentives. This measure is not only effective in improving service quality, but also effective in increasing the sales of physical products. (3) Strengthen the service skills of employees. Service skills are the most basic, important and practical skills of employees. To strengthen the service skills of employees, we should pay attention to the following aspects: First, pay attention to communication. Communication is an interactive process. To understand customer needs, introduce hotel products and services to customers. Secondly, cultivate employees' ability of observation and understanding. Keen observation can make the waiter see the needs of the guests at the first time; Comprehension is the ability to understand the hints of guests and predict the needs of guests from their expressions and behaviors. 2. Improve the sales ability of employees from the perspective of products. Tangible products can show their competitive advantages, and improving employees' sales ability will often improve employees' sales skills and professional level. (1) Establish the awareness of promotion. In the daily work of the hotel, employees have a certain sense of service, but lack the corresponding sense of sales promotion. The main reason is that the service work makes them position themselves as waiters, but ignores their role as salesmen. When guests order food, few employees actively sell dishes and drinks to them. They forget that the main purpose of the hotel is to sell products through good service and make a profit. On the other hand, many employees think that opening up the market, developing customers and promoting product sales are the business of the sales department and have nothing to do with themselves. Therefore, to improve the sales ability of employees, the first thing is to establish the sales awareness of employees. (2) Improve the promotion skills. Hotel employees should improve their marketing skills mainly from the following aspects: First, they should be familiar with the characteristics of the products they sell. Only when the staff of the food and beverage department know their own products can they give a comprehensive introduction to the guests and urge them to buy their own products. Secondly, observe and be familiar with your customers, simply classify them according to certain standards, and recommend appropriate dishes and drinks to different types of customers. Third, sell yourself at the right time. To sell yourself is to establish a good relationship with guests and gain their trust by actively communicating with them. Once this trust is established, customers will believe in the products you recommend, which is also an important factor to win repeat customers. (3) Choose the correct sales method. There are three kinds of sales methods that catering staff can use: the first is prompt sales, which recommends dishes that match the guests when they are not sure what they need when ordering; The second is promotion, which recommends high-yield dishes on the menu, which does not necessarily require high prices, but it is very profitable for restaurants; The third is incremental sales, that is, selling 1 or 2 dishes beyond the original to customers to increase their average consumption. Employees are in the front line of hotel work, the part that contacts customers the most, and the part that is easiest to establish good relations with customers. Strengthening employees' sales awareness and sales ability is the decisive factor to realize the sales target of enterprises. Hotels should establish the concept of "all staff selling", improve the sales ability of employees, and make sales as important as service in the minds of employees. Employees who provide excellent service to customers are excellent employees, and employees who successfully sell products are also excellent employees. [1] Huang: Modern Advanced Marketing Theory and Art. Peking University Press, 2005.