1. Advantages Analysis of Self-operated Distribution Mode

(1) Enterprises can better control all links in the supply chain, make production and other business links more closely combined, make their management better guaranteed, and make their profits grow effectively for a long time.

Enterprises can grasp the most detailed information at the first time, including a series of information such as internal procurement, whether the manufacturing and sales links are closely linked, whether the performance specifications of raw materials and finished products meet the requirements of customers, and whether the business capabilities of suppliers and sellers have been improved. With the support of these materials, enterprises can effectively adjust all aspects of logistics activities, find problems in the adjustment process and take countermeasures in time, so as to constantly adjust their own business strategies and improve their competitiveness.

⑵ The management process planning is reasonable and effective, which greatly improves the efficiency of logistics operation and reduces the circulation cost.

The self-operated mode can effectively combine the four components of e-commerce when targeting some large enterprises with relatively single products, thus greatly improving the efficiency of logistics operation.

⑶ Keeping close relationship with customers is conducive to maintaining customer loyalty and establishing corporate image.

One of the self-supporting distribution modes is that enterprises can independently complete the distribution and after-sales service of products, which enables enterprises to directly contact customers face to face during the distribution process, which facilitates enterprises to obtain accurate customer feedback information faster and reduces the risk of customer information leakage. Self-distribution can also bring free self-promotion and promotion to enterprises. By mastering marketing activities independently, they can get the latest customer and market information as quickly as possible, and adjust their strategic plans in time according to this information.

(4) Self-operated logistics mode is to integrate the procurement, distribution and production of raw materials and spare parts into a whole and carry out strategic integrated management. When it is found that the inventory of raw materials and spare parts is not enough to support production, enterprises will purchase in time, continuously increase batches and replenish inventory. When the inventory is found to be overstocked, the batches of raw materials and spare parts can be reduced. In this way, enterprises can adjust their inventory at any time through this model, which makes the capital occupation and cost of enterprises decrease continuously. Turn the strategic idea of zero inventory, zero distance and zero liquidity into reality.

5. Quick response and strong flexibility.

The whole logistics system is an important part of enterprises that adopt self-operated logistics distribution mode. The primary goal of logistics system is to serve the production and operation of enterprises. The production and operation of enterprises also need to cooperate closely with the logistics system to meet their requirements in time and space. For enterprises adopting self-operated logistics mode, it has keen adaptability and strong flexibility.

2. Analysis of disadvantages of self-operated distribution mode

(1) One-time investment is large, which takes up a lot of funds and costs a lot.

Undeniably, because the logistics system includes transportation, warehousing, packaging and many other links, in the initial stage of establishing the logistics system, enterprises need to invest more money at one time. However, due to the occupation of these funds, enterprises will inevitably reduce the funds for core business, which may weaken the ability of enterprises to resist market risks and ultimately weaken their market competitiveness.

⑵ Limited scale, low specialization of logistics distribution and high cost.

Judging from the current logistics situation in China, the scale of self-operated distribution mode of many enterprises is not large, but only through scale can the role of logistics be reflected. Limited by the scale of logistics distribution, and logistics distribution is also very unprofessional, so the needs of enterprises are often unable to be met.

(3) The low efficiency of enterprise distribution makes management difficult to control effectively. Because the logistics industry has just developed in China, for many enterprises, the logistics department is only set as the logistics department of the enterprise, and they are not good at engaging in related logistics activities. Faced with this situation, enterprises adopt a self-supporting distribution model, forcing them to engage in unfamiliar business activities. Managers in enterprises need to spend a lot of time, energy and resources in these areas, and finally find themselves doing some auxiliary work, and finally find that key businesses do not play a central role.

(4) It is difficult to evaluate the benefits. I have mentioned the theory of "logistics iceberg" in front of the paper, but the part below the iceberg has not been seen by people at present, so people's understanding of logistics cost is still very false, and it is difficult for enterprises to calculate their own costs. Moreover, because many self-operated distribution enterprises stipulate that all functional departments should independently carry out logistics activities and do not separately take out logistics for independent accounting, it is difficult for enterprises to calculate the logistics cost of products, so it is impossible to make accurate benefit evaluation.

3.3.2 Third-party distribution mode

1. Advantage Analysis of Third Party Distribution Mode

(1) Because enterprises adopt third-party distribution, they will concentrate all their energy on their core business.

The resources of any enterprise are not unlimited, and it is impossible to consider all aspects of business. In order to make the best use of enterprise resources and make the enterprise develop better, it is necessary for enterprises to make a good evaluation of their own situation, put all their resources into their core business, and entrust the auxiliary affairs such as logistics that they are not good at and unfamiliar with to professional third-party logistics companies for operation.

⑵ By adopting new technology and exchanging information for inventory, the company's cost is reduced.

In today's society, with the continuous development of information technology, professional third-party logistics companies can constantly strengthen and improve their own logistics software and hardware facilities by updating higher technology. However, compared with an ordinary manufacturing enterprise, they don't have the ability to update their logistics resources or technology in the first time, so they can't support and meet the changing distribution and information technology needs of retailers in time. On the contrary, for third-party logistics companies, with advanced technology and equipment, they can quickly respond to these needs of retailers. More importantly, they can meet the needs of potential customers of enterprises, so that enterprises can successfully win the favor of this retailer.

(3) By reducing investment in fixed assets, enterprises can speed up capital turnover.

Because the third-party logistics company has advanced logistics hardware and software facilities, the reason why enterprises choose to cooperate with the third-party logistics company is to reduce the investment in logistics, reduce the financial burden of enterprises, and make the capital turnover of enterprises more flexible and fast.

⑶ The customer service provided by third-party distribution is flexible and diverse, which can continuously create more value for customers.

First of all, take the raw material supplier as an example, because he needs to have a regional warehouse at any time to meet the needs of customers who need raw materials for quick supply. At this time, raw material suppliers can choose their own warehousing services by signing agreements with third-party distribution companies. In this way, the business flexibility will not be greatly limited because the construction of new facilities or long-term lease takes up a lot of money. Let's talk about the end product suppliers first, because they can only provide limited services to the end customers. If you want to bring more added value to customers, it is the best solution to choose flexible and diverse services provided by third-party distribution, which will ultimately enhance customers' satisfaction with the enterprise.

5. From the point of view of improving the operation efficiency of enterprises, it is very necessary to adopt the third-party distribution method.

First of all, as mentioned in the first advantage, the adoption of third-party distribution allows enterprises to put all their energy and resources on their core business. Secondly, the third-party distribution enterprises have more experience in logistics distribution, which can promote the continuous improvement of enterprise logistics level. Finally, because the third-party logistics enterprise not only provides logistics services for an enterprise, it must have a broader vision, so as to provide more flexible and diverse services for each enterprise according to its different conditions.

2. Analysis of the disadvantages of the third-party distribution model

(1) Enterprises cannot obtain the right to directly control logistics functions.

After the enterprise hands over the logistics distribution to the third-party logistics company, the enterprise should understand that it cannot directly grasp the product logistics situation now. If there are differences with the third-party distribution, it is possible to completely control the logistics distribution of goods, which will further reduce the customer service level of enterprises. On the other hand, due to the existence of external service providers, when there are problems within the enterprise, we don't know who is responsible, and the internal enterprises shirk each other, which reduces the operational efficiency of the enterprise.

⑵ Enterprises are not sure whether they can always maintain high-quality customer service, which is not conducive to maintaining long-term friendly relations with customers.

(1) Because some production enterprises use third parties to help them with product distribution and after-sales service, they can't directly contact customers, which is very unfavorable for them to establish long-term stable and close customer relations.

(2) Due to the adoption of third-party distribution, the possibility that the customer information of the enterprise will be leaked will be greatly improved.

(3) If there are problems in the operation of the third-party distribution enterprise, it may affect the operation of the enterprise itself.

Because it is a long-term cooperative relationship with the third-party distribution, if the operation is abnormal, it may affect the operation of the enterprise. However, if you want to cancel the cooperative relationship with the third-party distribution enterprise, there may be a lot of expenses, because it takes a long time to establish a stable cooperative relationship.

3.3.3 *** Same distribution mode.

Advantage analysis of 1. * * * Same distribution mode

(1) Due to the assimilation and development of logistics, the concepts of * * * and distribution have emerged. It makes the division of labor and cooperation of logistics activities increase, the logistics structure is constantly improved and adjusted, and the logistics resources are optimized. Now many countries have seen these advantages, so they are actively promoting this form of distribution organization to enterprises. At present, there are two new distribution methods favored by everyone: ① unite many users, set up receiving points and goods handling places, and fully concentrate manpower and material resources to carry out distribution business; (2) Many distribution enterprises realize their distribution business by cross-using their distribution centers and mechanical equipment.

⑵ The distribution resources of enterprises are better allocated because of the same distribution, which makes the lack of functions of distribution enterprises better compensated. In this way, the distribution ability of enterprises has been improved. Moreover, the distribution scale of enterprises has also expanded, but the distribution cost has decreased.

In the field of foreign logistics, * * * distribution mode is favored by many enterprises and widely used because of its unique charm. Thomas, vice president of Exel, a well-known British third-party logistics provider, said: "We can reduce costs because we share the labor, equipment and facilities costs with many customers. The business volume brought by these scattered customers is as big as that brought by big customers, which enables us to give full play to the scale benefits of logistics, thus saving costs, and then enabling our company to implement more favorable low-price policies. "

2.*** Analysis of the disadvantages of the same distribution model

(1) Commodity distribution is complicated, customer requirements are inconsistent, and management is difficult.

Because there are many kinds of goods to be delivered, each kind of goods has its own characteristics and different requirements for delivery, which puts high demands on the same delivery and increases the difficulty.

⑵ Diversified business entities make it difficult for supervisors to manage and coordinate.

In terms of scale, business circle, customers and management awareness. Every enterprise has its own cognition and understanding, so there will be a big gap between them, so it is difficult to coordinate organization and distribution. After all, each shipper has different regulations on the delivery time, place, safety and quantity of goods, and it is difficult to unify these elements.

(3) There are many problems in profit distribution and resource scheduling.

Because the shipper has his own ideas and considerations about the distribution of benefits, contradictions arise. The benefits distributed by * * * are distributed among clients, and because the objective standards of each client are not uniform, it is impossible to achieve a truly fair and reasonable distribution.

(4) In * * * distribution, trade secrets are very easy to be leaked.

Because some shippers are unwilling to participate in activities in order to protect their business secrets, the business secrets of various business entities may be leaked out in the same delivery.

By analyzing the advantages and disadvantages of the above three typical logistics distribution modes, we can see that any logistics distribution mode has its own advantages and disadvantages. Therefore, enterprises should not blindly follow the social trend, but should start from analyzing their own characteristics and choose a suitable logistics distribution model, so that enterprises can occupy a place in the competition of e-commerce. I think the self-operated distribution mode is the most suitable logistics distribution mode for the future development of enterprises. In the next chapter, I will list two typical cases of China's self-operated mode, and further analyze the logistics mode of JD.COM Mall through matrix decision-making method and SWOT analysis model.