The so-called PRAM mode means that the negotiation consists of four parts, namely, making a negotiation plan, establishing a relationship, reaching an agreement, fulfilling the agreement and maintaining the relationship.

Distinctive features:

The design and implementation of PRAM mode has a very important premise, that is, we must establish a sense of negotiation that regards negotiation as negotiation rather than competition. This kind of consciousness can be called the soul of PRAM negotiation model. It emphasizes "win-win" and maintaining the harmonious relationship between people.

Implementation procedure of PRAM mode:

1, make a negotiation plan (p)

Step 2 build relationships (r)

3. Reach an agreement acceptable to both parties (A)

4, the performance of the agreement and the maintenance of the relationship (M)