abstract
With the changes of the times, trademark infringement has evolved into a complex stage. Confusion is no longer the only form of trademark infringement. Trademark dilution puts forward higher requirements for trademark protection, especially for well-known trademarks. The United States is the country with the most developed legal system and anti-dilution trademark protection system. Taking the anti-dilution trademark protection system as the breakthrough point, this paper expounds the contents, forms and identification of state anti-dilution laws and federal anti-dilution laws, as well as the practice of these two laws. This paper mainly introduces the trademark anti-dilution system of the European Union and the present situation of China, aiming at discussing the reference significance of the advanced systems in the world to China.
key word
Well-known trademarks, trademark dilution, federal trademark dilution law