Tea culture is an important part of the Chinese nation, with profound cultural background and good social reputation. Scented tea, on the other hand, is based on tea and added with natural spices such as flowers and fruits, which has become one of the most popular tea drinks in the market. Good packaging design can not only protect the quality of tea, improve customers' desire to buy, but also highlight the brand image of products and carry out effective publicity and promotion. Therefore, the packaging design of scented tea should become an important aspect that tea enterprises pay attention to.

Second, the purpose of the study

The purpose of this paper is to discuss the importance of scented tea packaging design, analyze the relevant norms and elements of scented tea packaging design, and show high-quality scented tea packaging design examples through case analysis to provide excellent packaging design reference for related enterprises.

Third, the research content

1. The importance of scented tea packaging design

2. Normative elements of scented tea packaging design

3. Case analysis of scented tea packaging design

Fourth, research methods.

This paper adopts the methods of literature analysis, case analysis and field investigation. By consulting relevant literature, the relevant specifications and elements of tea packaging design were summarized. Combined with the product characteristics of related enterprises, the specific implementation methods of excellent scented tea packaging design were explored through field research and case analysis.

Verb (short for verb) expected result

1. Have in-depth research and analysis on the specifications and elements of scented tea packaging design;

2. An example of scented tea packaging design is deeply analyzed.

3. An excellent example of scented tea packaging design is provided for reference by related enterprises.

Research and implementation plan of intransitive verbs

1. the first stage (2 weeks): collect the relevant literature and data of scented tea packaging design, analyze the literature and make a research plan.

2. The second stage (3 weeks): conduct field research, collect examples of scented tea packaging design, and analyze its characteristics and advantages.

3. The third stage (3 weeks): case analysis, study the practice of excellent scented tea packaging design.

4. The fourth stage (2 weeks): Summarize the research results and draw the design sample of scented tea packaging.

5. The fifth stage (1 week): complete the opening report and submit the defense.