In recent years, with the improvement of people's living standards and the diversification of consumption, people's demand for fresh agricultural products is increasing. However, the loss of fresh agricultural products in circulation is serious, and the quality and safety of food are difficult to guarantee. Although China is a big agricultural country, the development of fresh agricultural products lags far behind that of developed countries. The main reasons are that the specialization level of fresh agricultural products is not high, the cold chain logistics is backward, and the logistics model is not used well. By finding countermeasures to overcome the above reasons and improving the efficiency of enterprises, the development of fresh agricultural products will make by going up one flight of stairs meet the needs of people's lives faster and better. Keywords fresh agricultural products; Cold chain logistics. Logistics mode; counter-measure