To talk about new media, we must first understand the origin of new media. In fact, as a proper term, "new media" was first put forward by an American named Peter Gardmark.

There are actually many definitions of new media, and the internationally authoritative definition is:

Compared with traditional media, new media has two core changes. One is that the media has changed from newspapers, television and radio to the Internet, and the other is that the content disseminator has changed from a former editor to a content producer.

The real rise of the word new media in China is accompanied by the development of official WeChat account. Later, with the development, new media communication platforms such as Weibo, Zhihu, Today Headline and Little Red Book appeared.

Generally speaking, the so-called new media is a new media model that is different from traditional media, including but not limited to the major platforms of the current Internet.