abstract

2 1 century is the era of e-commerce. Developing e-commerce is an effective way to develop the national economy, an important means to improve China's comprehensive competitiveness, and an irresistible trend of the times. In daily life, the e-commerce that we contact most is online shopping. One feature is not difficult to find, that is, clothing is a mainstream commodity, especially for women, whether in the physical market or online shopping market. In this issue, we will study the market situation of online stores in China, the development of China clothing industry in the online shopping market and Taobao women's clothing market, and try to establish a women's clothing online store on Taobao to plan and promote the store.

Keywords: e-commerce, online shopping, Taobao, women's clothing store, planning and promotion

The landlord adopted it.