The emergence of the take-away platform is actually a product of the times. The consumer market that has experienced the baptism of e-commerce has already accepted this consumption mode of mobile phone delivery. Such a product itself should be very beneficial, but many businesses hate such a takeaway platform.

If we carefully analyze the psychology of merchants, we can draw the conclusion that what merchants hate is the bad means of market monopoly, and their legitimate interests have been transferred. Here I will analyze it for you from three levels.

First, the take-away platform brings orders, but it also takes away a lot of profits from the merchants. Most of the goods that can be put on the take-away platform are fast-moving goods, so the profit of such goods is difficult to reach about 50%. However, the existing consumer market has the habit of price war, so the price war has depressed the profits of businesses.

Why should merchants cooperate with the take-away platform to expand the market? In this case, the take-away platform is responsible for promotion, and the merchant is responsible for taking orders. From the order level, the sales of merchants have increased, but the composition and extraction of the take-away platform is necessary, so the profits of merchants have been taken away by the take-away platform.

Second, a few malicious consumers interfere with the normal operation of businesses.

After the cooperation between the merchants and the take-away platform, it means that the competition scope of the merchants has been broadened, so there is a very important evaluation standard to measure the quality of the merchants, which is five-star praise plus photo printing.

However, this competitive model is used by a few malicious consumers, who will use this evaluation mechanism to blackmail or attack businesses, which is also a big problem that businesses can't solve.

Third, the take-away platform will always provide different choices for merchants.

Without joining the take-away platform, it is difficult for merchants to make a breakthrough in sales. If they choose the cooperation mode of take-away platform, they must constantly improve their service attitude and operation mode.

It is the ever-changing rules of the take-away platform that cause businesses to move forward simultaneously, so many businesses reluctantly follow the rules of the take-away platform, which is also one of the crises of businesses.