First, rural e-commerce reduces circulation costs and increases income.
Rural e-commerce can reduce the cost of production and circulation. Farmers can obtain extensive and timely information through the e-commerce platform, so that production and sales can be more targeted, and inventory can be rationally allocated according to supply and demand, thus reducing storage costs. In addition, compared with traditional sales activities, rural e-commerce can also reduce trading links, so it can shorten the time for agricultural products to stay in middlemen and reduce the storage cost of agricultural products. With the help of intelligent logistics construction, large-scale transportation of agricultural products is formed, and various modes of transportation are adopted. It can deliver the goods to customers faster, and at the same time, large-scale transportation also reduces the logistics cost of unit goods.
Second, rural e-commerce accelerates turnover, improves profit margins and increases income.
The residence time of capital in each circulation link will directly affect the speed of its appreciation. The shorter the time, the faster the turnover. In this way, the total value of goods will be greater, and all aspects of circulation can get more profits. The growth of production and consumption has further opened up the space for capital turnover and greatly improved the production efficiency and total profit.
It makes the circulation of commodities more convenient and faster, reduces the turnover time of unit commodities, and thus enables farmers to obtain more profits and increase their income.
Third, rural e-commerce promotes employment and entrepreneurship and increases income.
The rapid development of rural e-commerce extends to many related industries, opening up all links of production, circulation and consumption in the industrial chain, and promoting the development of express delivery, packaging, design and publicity. It has brought more new employment opportunities to local farmers, who can get rich through hard work in their hometown, which has greatly promoted the enthusiasm of farmers. The cost of entering the rural e-commerce industry is lower than other industries. Farmers don't even need to rent shops. They can open online stores and sell products only through smart phones. Let the unemployed have new jobs and bring new employment ideas to other employees. E-commerce provides farmers with online learning channels, accelerates the spread of knowledge and technology in rural areas, and enables rural residents, especially those with low education level, to learn knowledge and technology more efficiently through the Internet, thus improving their own abilities and reducing poverty caused by limited abilities. Greatly promoted the enthusiasm and enterprising spirit of local farmers, attracted more surrounding people to participate, and moved towards the stage of the era of * * * common prosperity.
Fourth, rural e-commerce improves the matching efficiency between supply and demand and increases income.
In order to successfully convert commodities into money and complete the "jumping" process, it is necessary to obtain sufficient market information and transfer commodities from production to consumption through circulation in a convenient and efficient way. Rural e-commerce can efficiently integrate market supply and demand information, enhance farmers' access to market information, and achieve a higher level of supply and demand matching between producers and consumers. It can help farmers' production to be more targeted, promote the optimal allocation of rural commodities according to market information, and fully match the diversified needs of consumers. Avoiding the "thrilling commodity leap" in the circulation of rural characteristic commodities will help farmers get rid of poverty and alleviate relative poverty.
Five, rural e-commerce to promote rural infrastructure more perfect, narrow the gap between urban and rural areas.
Under the guidance of digital rural construction and rural revitalization strategy, governments at all levels have actively introduced relevant policies to promote rural infrastructure construction and the development of agricultural products e-commerce business. Make rural e-commerce gradually become a new engine to alleviate relative poverty and narrow the gap between urban and rural areas.
As an important part of government investment, infrastructure can directly affect economic growth. At the same time, thanks to the continuous improvement of informatization in China, rural development is getting faster and faster, the gap between urban and rural areas is narrowing, and all aspects of agricultural products e-commerce development are more convenient. The new mode of production has also influenced people's way of thinking and helped rural areas achieve rapid development.
Sixth, rural e-commerce promotes industrial integration and economic development.
The development of rural e-commerce has penetrated into all aspects of rural industries. The primary industry is mainly related to characteristic agricultural products and raw material bases, the secondary industry is mainly related to the processing, design and packaging of agricultural products, and the tertiary industry is mainly related to rural tourism, leisure agriculture and financial services.
Rural e-commerce constantly optimizes information circulation through online promotion and sales of rural specialty products. Improve the production, processing, design, storage and after-sales of products. Especially the deep integration of the tertiary industry is an important direction.
Combining rural e-commerce with rural tourism, through developing local characteristic tourist routes, publicizing characteristic agricultural and sideline products, and carrying out industrial innovation based on local cultural characteristics, the continuous development of informatization has promoted the continuous progress of agricultural e-commerce. Agricultural development has entered a brand-new platform, which not only solves the dilemma of difficult sales of agricultural products, but also becomes an important window to publicize rural characteristics. While increasing farmers' income, it also promoted the development of the whole regional economy.