Wang Jianzhong has profound attainments in economy and management. Published hundreds of academic papers in newspapers and periodicals at or above the provincial level. Dynamic analysis of Shanxi's macroeconomic operation, CI strategy and marketing planning, taking the pulse for Taiyuan Mall, implementing it, and making us do better. He also won the first prize of Shanxi Youth Innovation Forum and the first prize of excellent thesis of Shanxi Public Relations Society. The content of the paper involves enterprise management. Wang Jianzhong has become the focus of media attention because of his unique views and understanding of economy and society. We can often see him make incisive speeches on some hot issues as an expert on TV, and his special characteristics and unique views often attract the attention of the audience. At the same time, we can often see some words about his deeds in newspapers and periodicals such as Global Connection, Shanxi Daily and Taiyuan Daily, with topics such as Planning Life-Wang Jianzhong, a Business Celebrity, Knowledge Reflects Value, Wang Jianzhong and so on.
Wang Jianzhong always regards the pursuit of theoretical frontier and innovative development as the basis of his work, and by virtue of his constant exploration of knowledge, he has cultivated the skills of keen analysis and planning of enterprise management and market changes. Under the guidance of profound theoretical knowledge and rich practical experience, Wang Jianzhong has condensed many insights praised by the industry.
From 65438 to 0999, as the coach of Shaanxi team, Wang Jianzhong participated in the national "2 1 Century Youth and the Internet" debate competition jointly organized by the Central Committee of the Communist Youth League, the State Economic and Trade Commission, the Ministry of Labor and Social Security and the Ministry of Information Industry, and won the second place.
In 2005, due to the great innovation in theory and the high integration with Fenjiu management in practice, Wang Jianzhong won the China Enterprise Culture Construction Excellence Award for Fenjiu Group, and Fenjiu Group was identified as the China Enterprise Culture Demonstration Base.
In 2007, at the invitation of the chairman of Fenjiu Group, Wang Jianzhong presided over the compilation of the exhibition contents of Fenjiu Museum. Without relevant museum experience, he innovatively integrated Fenjiu culture with the history of wine development, Shanxi merchants' spirit, brand connotation, wine poems and wine vessels, and the determined scheme was highly praised by experts in the industry, making Fenjiu Museum the most cultural and influential museum in the domestic wine industry.
Wang Jianzhong's speech "Brand Breakthrough, Shanxi's Rise" at the First Session of the Ninth CPPCC in Shanxi Province has attracted great attention from the leaders and media in Shanxi Province, and put forward original opinions for the smooth development of Shanxi.
Wang Jianzhong also won the titles of "Outstanding Young Talents of Shanxi Province in the Cross-century" and "New Long March Attacker of Shanxi Province".
[Practical trainer]
Wang Jianzhong has naturally become an influential "trainer" in this city with absolute strength.
Everyone who has listened to Wang Jianzhong's lecture has a particularly happy feeling. His lectures are quite different from those of many university teachers. At the same time, he has a profound theoretical foundation and rich practical experience. During the lecture, we seldom hear him talk big, cliche or even talk about theory. But behind the more practical operations he talked about, we can feel his deeper understanding and cognition of enterprise management, and feel that he has well integrated theoretical knowledge with enterprise operation and brought it to the extreme, so that a considerable number of people will come to Mr. Wang's lecture every time. Wang Jianzhong himself has created a large number of successful cases of enterprise operation, and the process of comprehensively analyzing his own cases during his lectures is like introducing the audience into a successful actual combat scene, which really makes him feel uncomfortable. His rigorous thinking, extensive knowledge and rich practical experience left a deep impression on the participants. While agreeing with his point of view, everyone was deeply attracted by his humorous and well-founded lecture style.
Consulting training is an obvious feature of Wang Jianzhong's lectures. He often consults while giving lectures at the lecture site, taking the questions raised by the lecturers as an example. With his rich theoretical accomplishment and rich practical experience, he analyzed the problems from the superficial to the deep, and finally gave specific solutions, so that some problems that had plagued entrepreneurs for many years were solved in the course of his lectures, and all entrepreneurs at the scene were impressed by him. His wise thinking and wonderful answers often make the lectures thunderous and call Mr. Wang's class "value-added"
For a long time, Wang Jianzhong has been taking part in social and enterprise training as an important part of his work. His lectures cover many aspects, such as business management, marketing, corporate culture, public-private relations, human resources and so on. He has held hundreds of lectures covering all parts of China, including Beijing, Shanghai, Macau, Hangzhou and Taiyuan. Teaching units include State Electric Power, sinosteel, Fenjiu Group, Taigang Group, Tsinghua University, Shanxi University, Shanxi University of Finance and Economics, etc., which are widely recognized.
For many years, Wang Jianzhong has been engaged in the teaching of college students' entrepreneurship and employment, providing career planning and psychological guidance for many young people. Students in north university of china also specially presented him with a calligraphy banner that read, "Good teachers and friends, good Confucian businessmen."
[excellent manager]
1997, Wang Jianzhong obtained a master's degree in business administration from Renmin University of China, becoming the earliest MBA in Shanxi.
If MBA only laid the theoretical foundation for Wang Jianzhong to operate the market, then it should be the key for him to become an excellent professional manager to innovatively apply his theoretical exploration and experience accumulated over the years to the actual operation of the enterprise.
Wang Jianzhong once served as marketing director, general manager and president in many enterprises in Shaanxi. In these enterprises, he has achieved the same result, that is, he has brought a direct breakthrough in sales performance, more improvement in management efficiency and consumers' recognition of brand connotation to the enterprises he manages, thus becoming the key to Wang Jianzhong's great influence in Shanxi business circles.
During his work in Guidu Department Store, the "Guidu Management Model" he proposed and advocated was widely circulated in Taiyuan commercial enterprises and won unanimous praise from relevant experts. The business philosophy of "precious quality, true feelings" has promoted the linear improvement of Guidu's performance. Of course, the most direct effect is that Wang Jianzhong has rapidly improved the management level of Guidu Department Store and built a brand with absolute demonstration significance in Taiyuan business circle. Some experts commented that Wang Jianzhong's success in running Guidu Department Store has led the trend of Shanxi merchants' culture and pushed the cultural management of Shanxi enterprises to a higher level.
On 20 10, Wang Jianzhong published an article entitled "yanmen lofty to solve the marketing problem of minor grains" in the journal of sales and market, which revealed another great success of his successful planning and project management as a manager. "Yanmen Sublime" is a brand name given to a bitter buckwheat product by Wang Jianzhong. Through the name, we can fully feel the cultural connotation and brand details contained in it. Without the support of advertising fees, only by planning and implementation in place, it has created an amazing performance of 20% growth rate for 24 consecutive months, which has caused great sensation in the marketing and miscellaneous grains circles, further promoted the development of tartary buckwheat industry in China and become a model and legend of miscellaneous grains marketing.
Wang Jianzhong combined theoretical knowledge with management practice well. Because I have been engaged in consulting industry for a long time, I have personally worked on corporate strategy, corporate culture, marketing, human resources and other projects for many enterprises. Therefore, clear market positioning, efficient enterprise culture, standardized enterprise management and orderly market operation have become some basic thinking points for him to manage enterprises. The enterprises he managed have gained great social recognition and established good personal relations with business owners, which fully demonstrated Wang Jianzhong's superb management art and operation skills.
In 2002, Shanxi Youth magazine published an article "A manager and his multiple identities and values", calling Wang Jianzhong "the first professional manager in Shanxi".
Wang Jianzhong also won the title of "Excellent Young Entrepreneur in Shanxi Province" in 20001year, "Top Ten Achievement Award of MBA in China" in 2008 and "Excellent Professional Manager in China" in 2009.
[Planner with Unity of Knowledge and Action]
Wang Jianzhong is an important figure in Shaanxi planning field. In the early 1990s, he was known as one of the four musketeers in Shanxi planning field.
Wang Jianzhong has planned many projects with certain influence in the whole country. He designed a Fenjiu corporate culture system with "fragrance" as the connotation for Fenjiu Group, and sublimated the product characteristics of Fenjiu into cultural individuality, so that consumers can enjoy Fenjiu with its "fragrant wine, fragrant personality and fragrant products", and through fragrance, it reflects the praise of Fenjiu quality, the praise of Fenjiu people's character and the appreciation of Fenjiu Group's taste, making Fenjiu Group the most profound enterprise in China's liquor culture.
Wang Jianzhong planned the core concept of "Happy, Delicious Life" for the creation of an old Chinese brand, which showed the beauty of culture, emotion and quality, and successfully pushed the creation to a higher level. The Social Responsibility Report of Shuangchuang is the first social responsibility report issued by Shanxi enterprises, and it is also an organic part of the planning of Wang Jianzhong Shuangchuang system. With the help of public relations, Wang Jianzhong effectively connected the planning enterprises with social media, which not only adapted to the news dissemination, but also promoted the development of the planning enterprises and achieved the highest investment benefit. Shanxi Daily and Taiyuan Daily reported on Shuangchuang with the titles of "Integrity Innovation Going to the World" and "Duty-bound Mission" respectively.
Wang Jianzhong has also made plans for many enterprises and products. He designed the concept of "humanistic love and humanistic care" for Shanxi Pok Oi Hospital, interpreted the profound connotation of humanistic spirit, and made the market performance of Pok Oi Hospital soar. He established the business philosophy of "fresh, sincere, clean and romantic" for Caesar in Mei Sen, which enabled Caesar in Mei Sen to operate the market with the latest international concept and laid a solid foundation for building the brand of "the most culturally influential baking industry in China". He defined "taste 1500 years of health wisdom" for Zhuyeqing liquor, and comprehensively revealed the historical, cultural, functional, technological, taste and social characteristics of Zhuyeqing liquor. China's well-known trademark "Zhuyeqing" is increasingly emitting the fragrance of the first health wine in China.
In many years of enterprise planning, Wang Jianzhong has always adhered to the unity of knowing and doing. He requires that the projects he runs must have three characteristics at the same time: first, they are forward-looking and ahead of other similar projects; Second, it must be targeted, and it is difficult for others to imitate; Third, operability is the key to success. Based on the enterprise, he puts the long-term development and benefit of the planned enterprise in the first place and pursues scientific, practical and feasible consulting effect, which is his success as a planner.
In the era of knowledge economy, only people with high knowledge can ride freely in the fierce development competition, and only people with high quality can ride the wind and waves in the tide of market economy. Wang Jianzhong fully embodies the "value of knowledge" with his own personal experience.