2. Luo Jining, Competition Pattern and Development Trend of China Book Publishing Industry, Modern Commerce, No.29, 2007 -58-59.
3. Luo Jining, Leadership and Organizational Strategy in Enterprise Strategic Transformation, Group Economic Research -02X, 2007 -57-58.
4. Luo Jining, Cultural Marketing and the Development of Chinese Medicine Industry, Shopping Mall Modernization -0 1X, 2007 -35-36.
5. An Analysis of Research Paradigms and Methods of Major Management Schools in Contemporary China, independently written by Business Research (June 2006).
6. Segmentation Model of Brand Consumption Behavior in China: An Empirical Study on Consumer Temperament and Brand Choice in China, written independently in Journal of Management (June 5438+ 10).
7. Review of Theories and Methods of Western Consumer Behavior Research, Jianghan Forum (September 2005).
8. Consumer Segmentation Method of Mature FMCG Market, independently written by Economic Horizon (June 2005).
9. Review on the Research Progress of Consumer Behavior: Methodology and Theoretical Paradigm, by the author himself, Journal of Shandong University (Philosophy and Social Sciences Edition) (August 2004)
10, Cultural Marketing and the Development of Real Estate Market, edited by myself, Shopping Mall Modernization, (September 2005)
1 1, On the Basic Problems of Establishing Management Science in China, written independently, Journal of Management (1, 2005).
12, "Research on Market Segmentation and Consumer Temperament", completed by myself, Modernization of Shopping Centers, (August 2005)
13, On the Basic Problems and Research Direction of China's Management Theory, written by economic research guide (2005: 1 1).
14, Systematic Classification Model of Consumption Motivation and Consumption Category of China People, written by myself, theoretical discussion (September 2004).
15, Systematic Connotation of Market Segmentation and Its Application in Enterprise Marketing Decision-making, written independently by Jiangsu Business Theory (May 2005).
16, Research on Brand Segmentation Model of FMCG Market, written by Jiangsu Business Theory (August 2005).
17, Research on Consumer Temperament and Contemporary Marketing Development, written independently by Economic Horizon (June 2004).
18, Summary of Market Segmentation Research: Retrospect and Prospect, written by myself, Journal of Shandong University (Philosophy and Social Sciences Edition) (65438+February 2003).
19, The Trap to Avoid in Salary Policy-Lemon Market in Human Resource Management, co-author, Journal of South China Agricultural University (Social Science Edition) (May 2003)
20. Consumer Expectation Theory and Enterprise Pricing Decision, written by myself, Business Economy and Culture, (65438+2002 10)
2 1, Runxun Communication Service for CS, the first author, Special Economic Zone (August 5438+0, 2006)
22. On the Application of Reference Price in Enterprise Pricing Strategy. Independent author, East China Economic Management, (2000.3. )
23 "China management consulting market development and countermeasures". Independent author, Southern Economy, (65438+2000 10)
24. Analysis of Price Threshold in Pricing Strategy, Journal of Business Economics, (199965438+February).
25. On the Definition of Brand Equity, co-author, Journal of Sun Yat-sen University (Philosophy Edition) (August 2000)
26. Research on the Sustainable Development of Guangdong Economy, written independently by Southern Economy (1August 996).