With the popularity of the Internet and the rise of social media, the image and reputation of enterprises on the Internet are becoming more and more important. However, the speed of information dissemination on the Internet is extremely fast, and once there is a public relations crisis, it may have a serious impact on enterprises in a short time. Therefore, how to deal with the crisis of network public relations has become a problem that enterprises have to face.

This article will discuss from the following aspects:

First, the type and influence of network public relations crisis

Second, the steps to deal with the crisis of network public relations

Third, the coping strategies of network public relations crisis management

Fourthly, the case analysis of network public relations crisis management.

First, the type and influence of network public relations crisis

Network public relations crisis usually includes the following types:

1. Product quality problems: There are quality problems in the product, which cause consumers' dissatisfaction and complaints.

2. Unsatisfied service: The service of the enterprise is not satisfied, which causes consumers' complaints and dissatisfaction.

3. False propaganda: enterprises exaggerate the efficacy of products in advertisements, causing consumers' distrust and suspicion.

4. Employee misconduct: employees make inappropriate comments on social media, causing public condemnation and resistance.

The impact of the network public relations crisis is mainly reflected in the following aspects:

1. Brand image damage: The crisis of online public relations will have a negative impact on the brand image of enterprises and reduce the trust and loyalty of consumers.

2. Decline in sales: The network public relations crisis will affect the sales of enterprises and lead to economic losses of enterprises.

3. Decline in investor confidence: The online public relations crisis will affect the stock price of enterprises and the confidence of investors, leading to a decline in the market value of enterprises.

Second, the steps to deal with the crisis of network public relations

The steps to deal with the network public relations crisis mainly include the following aspects:

1. Discover the crisis in time: Enterprises need to know the public's reaction and attitude in time through various channels and discover the potential public relations crisis in time.

2. Formulate a crisis response plan: Enterprises need to formulate a detailed crisis response plan, and clarify the responsible person and specific response measures.

3. Quick response: Enterprises need to respond quickly, issue announcements and statements in time, convey true and accurate information to the public, and avoid the spread of rumors.

4. Positive response: enterprises need to respond positively, take effective measures to solve problems, and show the public the integrity and responsibility of enterprises.