Questionnaire, also known as questionnaire or inquiry form, is a printed document that systematically records the contents of the investigation in the form of questions. Questionnaires can be forms, cards or bookkeeping. Designing a questionnaire is the key to inquiry and investigation.

A perfect questionnaire must have two functions, that is, it can convey the questions to the interviewee and make the interviewee happy to answer them. To accomplish these two functions, the questionnaire design should follow certain principles and procedures and use certain skills.

The types of questionnaires can be divided from different angles. According to the answer to the question, it can be divided into three types: structured, semi-structured and open; According to the investigation methods, it can be divided into interview questionnaire and self-filled questionnaire; According to the purpose of the questionnaire, it is divided into screening questionnaire, questionnaire and return visit questionnaire.

design principle

1, the theme is clear. According to the theme, put forward the topic from reality, the purpose of the question is clear, the focus is prominent, and there is no unnecessary problem.

2. Reasonable structure and strong logic. The arrangement of questions should have a certain logical order, which conforms to the respondent's thinking program. Generally speaking, it is easy before difficult, simple after complex, concrete after abstract.

3, easy to understand. The questionnaire should make the respondents clear at a glance and be willing to answer truthfully. The tone of the questionnaire should be friendly, in line with the understanding and cognitive ability of the respondents, and avoid using technical terms.

4. Control the length of the questionnaire. The time to answer the questionnaire is controlled at about 20 minutes, which neither wastes a question nor misses a question in the questionnaire.

5. It is convenient for data inspection, collation and statistics.