At the end of 1990s, the direct reason for the rise of fashion industry in western countries was to help these countries get rid of the stagnation of growth, and the deeper reason was that traditional industrial products could no longer meet the diversified and personalized needs of consumers. Facts show that developed countries can meet the needs of consumers by developing fashion industry, and enhance the competitiveness of their related industries and even the national competitive advantage. In the critical period of China's economic transformation, it is urgent to conduct in-depth research on the fashion industry that can promote the upgrading of traditional industries such as textile and garment industry.
At present, the research on fashion industry mainly focuses on sociology, psychology, fashion design engineering and aesthetics. Sociologists have long regarded fashion as a window to reflect social class and social changes, and they have systematically analyzed fashion leaders, fashion characteristics and fashion cycles. Economists understand fashion as the pursuit of scarcity, and they analyze the demand characteristics, fashion cycle and industrial characteristics of fashion products. Scholars pay attention to the symbolic significance of fashion and social ideals.
These research results have very important reference value for us to further explore the development of fashion industry. Objectively speaking, the research on fashion industry in China is still in its infancy, and the theoretical research is not mature, especially the research on economics is very lacking; Moreover, the development of fashion industry is changing with each passing day, and the changing practice also puts forward new topics for theoretical discussion. The research of this paper is to analyze the characteristics of the fashion industry by using the industrial organization theory of economics, to discuss the problems existing in the development of China's fashion industry, and to put forward the countermeasures and suggestions for developing China's fashion industry.
Second, the characteristics of fashion industry Fashion industry is not an independent industry category, but an industrial cluster formed by integrating, upgrading and combining the elements of traditional industries to meet the growing fashion consumption, which is the commercialization and socialization of cultural and creative industries.