What should I do if my graduation thesis defense fails?
Take it easy. Listen to the tutor's suggestion to revise the paper. Generally, you have three chances to reply, and the last one will definitely let you pass. But you must not be nervous when you go on stage. Remember, you wrote the paper, so you should be very skilled. I didn't quarrel twice in college, but I passed the third time. It took me a long time to get ready. Therefore, we must have confidence and be proficient in our own papers. To get through.
Graduation defense model essay
Dear teachers and students:
Hello! I come from, and the topic of my graduation thesis is research on public welfare marketing strategy. First of all, I want to thank my teacher for his careful teaching and guidance. From topic selection, structural arrangement, outline list, first draft review to final revision and finalization, she provided me with a lot of useful help, enabling me to successfully complete my graduation thesis. Secondly, I want to express my deep gratitude to all the teachers of this defense team. Thank you for taking time out of your busy schedule to care about my thesis defense. Here, I sincerely hope that my teachers can be happy and healthy!
Purpose of topic selection:
The first thing to tell the teacher is why I chose this topic: public welfare marketing is a novel concept that has only been active in the marketing field in recent years. It is a marketing behavior that connects the marketing strategy of an enterprise with non-profit organizations or public welfare activities, and communicates with consumers through public welfare activities, which not only produces public welfare benefits, but also makes consumers prefer the products or services of the enterprise, thus improving the brand awareness of the enterprise. Because it has not appeared for a long time, Chinese people don't know it deeply enough and lack scientific understanding. With the continuous development of China's economy, all ideas beneficial to economic development have been supported to some extent. I think public welfare marketing, as a soft marketing method, will be welcomed by enterprises in the future.
Based on the investigation of the marketing situation of public welfare activities in China, this paper puts forward some suggestions on corporate public welfare marketing, hoping to provide useful ideas for the current public welfare marketing in China and valuable guidance for the public welfare marketing and enterprise development in China.
Paper frame:
Then give the teacher a brief introduction of my thesis. The frame structure of my thesis is relatively simple and clear, which is mainly based on the "Framework Structure of Marketing" written by Che Cihui.
The first chapter briefly introduces the background of public welfare marketing and some research situations at home and abroad at present, and explains the research purpose of public welfare marketing. The second chapter expounds the basic meaning of public welfare marketing and tells readers the connotation, main forms and important functions of public welfare marketing.
The third chapter lists some defects of public welfare marketing in China according to the present situation and basic situation of public welfare marketing in China, and analyzes and studies them one by one.
Based on this, I entered the fourth chapter. According to the research and analysis of the first three chapters, the fourth chapter puts forward the idea of constructing public welfare marketing strategy. In this chapter, I mainly consider the factors such as public welfare marketing and marketing environment, and strive to formulate a public welfare marketing strategy suitable for China's national conditions. At the same time, due to the variability of marketing environment, it is easy to affect public welfare marketing. In this paper, I also put forward the control of public welfare marketing strategy, hoping that public welfare marketing can become a weapon conducive to the development of enterprises.
Local shortage
Because my theoretical knowledge is not solid enough, my practical ability is insufficient, and my written expression ability is limited, there are bias and improper methods in many content expressions and arguments, which still fall short of the expectations of teachers. Many problems need further thinking and exploration.
I realized my lack of knowledge and experience in the process of writing and revising my thesis, and took this opportunity to reply. I hope all teachers will criticize my thesis with professional eyes, point out my mistakes and shortcomings, and give me more valuable and enlightening suggestions to improve and perfect my thesis. I would like to take this opportunity to sincerely wish all teachers good health and all the best.
My defense is over, thank you two teachers!
Graduation thesis 1
The Development Model of Real Estate Internet Finance
I. Introduction
In recent years, with the development of Internet technology, Internet finance, as a new financial tool and financial platform, has attracted more and more attention, and all industries in national economic production have begun to use Internet financial platform as one of the important channels for capital flow and financing. The real estate industry is a high-cost industry, which requires high capital flow. Internet finance can effectively help real estate enterprises to improve the efficiency of capital use and obtain financing. Internet finance has gradually penetrated into the real estate industry, which has had a profound impact on the operation of the real estate industry. Therefore, it is necessary to study the development of Internet finance mode in real estate industry, so as to help real estate enterprises make better use of the convenience brought by Internet finance.
Second, the advantages of real estate Internet finance
Internet finance is a new financing concept, which has sprung up all over the world. In China, Internet finance rose on 20 13. After two years of development, more than 5,000 Internet financial platforms have emerged. Compared with traditional finance, real estate enterprises have obvious advantages in applying Internet finance.
1. Real estate Internet finance is convenient and fast.
What is the purpose of Internet finance? User-centered? This is its biggest feature compared with traditional finance. For individual users, Alipay, Tenpay and other payment tools have become the main payment methods of e-commerce and online shopping, bringing great convenience to individual users.
For real estate enterprises, Internet finance can help enterprises manage funds better and broaden financing channels. Real estate enterprises can use the Internet financial platform to raise funds through fund crowdfunding. Compared with traditional bank financing, it is more efficient, and the funds arrive faster, which is also conducive to the efficient completion of the project.
2. Real estate Internet finance has low cost and wide coverage.
Compared with traditional financial institutions, Internet finance is based on powerful information network technology. Internet finance uses Internet technology and network platform to reduce the transaction cost of both parties. For real estate enterprises, information release and real estate transactions can be completed through the internet financial platform, which not only reduces the costs of both parties, but also better benefits consumers and carries out real estate promotion activities.
3. Real estate Internet finance covers a wide range.
The internet is everywhere, this kind? Open? The characteristics of the Internet enable the real estate financial platform to reach a wider range of consumers, fully exchange information, tap potential customers and capital suppliers, and improve the efficiency of capital use. In addition, consumers can learn more about real estate enterprises on the Internet platform, and the information asymmetry has been effectively alleviated, which is conducive to shaping a healthy and open consumption environment and the healthy development of the real estate industry.
Third, the real estate Internet financial operation mode
Recently, first-tier cities have increased the supervision of down payment loans, forcing many real estate Internet financial platforms that operate down payment loans to stop issuing down payment loans to consumers and turn to other Internet financial services. In addition to down payment, real estate enterprises can also use the Internet financial platform to provide consumers with a series of financial services, including:
1. Combination Mode of Internet Finance and Real Estate Industry Chain
The combination of Internet finance and the industrial chain model of real estate makes it possible for real estate enterprises to adopt financial services based on the whole industrial chain. The whole industrial chain of real estate enterprises is long. Since the earliest developers got the land, real estate enterprises can use the land or future buildings as collateral to raise funds on the Internet financial platform, and give full play to the role of Internet finance? Zhong hui? Advantages, reduce financing costs and shorten the loan cycle. In the early stage, some small and medium-sized real estate enterprises often lack funds, and this mode of combining internet finance with industrial chain can bring sustained and stable capital flow to these enterprises.
2. Rent receivable collection mode in advance
In recent years, commercial real estate has developed on a large scale and the number has increased rapidly. However, at present, the overall economic growth rate is slowing down, and the impact of e-commerce is fierce. In this context, it takes a long time for commercial real estate operations to recover rents, and the financial pressure is increasing. In order to realize the rent in advance, real estate enterprises can use the internet financial platform to set up relevant commercial factoring companies and transfer the formed rent receivable to the factoring companies. After the factoring company obtains the rental income right, it packages it into fixed-term wealth management products through the Internet financial platform and transfers it to the platform investors, and the real estate developers provide joint guarantee. This model can recover the rent in advance and effectively reduce the pressure of the early operation of the project.
3. Combination mode of house purchase and loan financing
In order to promote real estate sales and reduce the risk of applying for pre-sale permit, real estate developers can choose to add clauses related to their wealth management products on the Internet and financial platforms to the purchase terms. This clause stipulates that the principal and interest of purchasing wealth management products can be converted into down payment when the property meets the pre-sale conditions. In this way, before the project obtains the pre-sale permit, this wealth management product is just a conventional product; After the project obtains the pre-sale permit, this wealth management product can be immediately converted into a down payment for house purchase. Real estate enterprises can use this new model to lock potential buyers in advance.
Fourth, the risk of real estate Internet financial platform.
Internet finance has developed rapidly in China, but some regulatory measures have not kept up in time, which has caused frequent problems in the Internet financial platform. Run away? , causing huge losses to investors. For the real estate Internet financial platform, because the real estate industry is an industry with large capital investment and long capital recovery period, we should pay more attention to avoiding Internet financial risks.
Real estate enterprises should be cautious when promising expected returns to investors and consumers of Internet financial platforms. Under the mode of returning the rent receivable in advance, if the real estate enterprise's commercial real estate management is not good enough to achieve the expected goal, when the wealth management product expires, the real estate enterprise will provide joint and several guarantees and bear joint and several liabilities, and it needs to take out funds to pay when it expires. Therefore, real estate developers face the risk of capital shortage.
Verb (abbreviation of verb) conclusion
With the progress of Internet technology and the continuous development of Internet financial platform, the development of real estate industry is bound to be greatly challenged. The essence of internet finance is to realize the rapid flow of people, things, funds and information with the help of internet technology. Effective use of the characteristics of Internet financial platform can help real estate developers reduce financing costs, speed up financing efficiency and broaden marketing channels. However, while using Internet finance, real estate developers should also strengthen risk management and control, reduce the probability of risks, and achieve the goal of income while bringing more convenience to investors and consumers.
Graduation thesis 2
Strategies to improve the efficiency of enterprise management
At present, domestic enterprises are still facing the problem of low administrative efficiency. Promoting scientific and standardized administrative management, adhering to the principles of democracy, openness and survival of the fittest, respecting knowledge, selecting talents and abilities as the core, and establishing an enterprise administrative management system that meets the needs of the development of socialist market economy are the inevitable requirements for the sustained and healthy development of enterprises and the objective needs of the development of market economy. This paper analyzes the significance of improving enterprise management efficiency, and puts forward some countermeasures and suggestions.
Keywords: enterprise; Administrative management; Efficiency improvement
The efficiency of enterprise administrative management refers to the actual effect and specific situation of implementing various strategic decisions by the enterprise administrative system on the basis of ensuring the scientific and correct objectives of enterprise administrative management activities and bringing more economic benefits to enterprises. The efficiency of enterprise administrative management can be said to be the standard to judge the actual effect of administrative departments and administrative personnel, which is directly reflected in the specific activities of enterprise administrative departments and administrative personnel.
The significance of 1 to improving enterprise management efficiency
On the one hand, improving the efficiency of enterprise management can greatly promote the economic benefits of enterprises. From the perspective of development, it is the guarantee for the sustained and healthy development of enterprises to ensure the realization of strategic development goals and the implementation of relevant management systems with the help of administrative management. The connotation of administrative management lies in scientific utilization of internal resources of enterprises, rational allocation of human resources, and helping enterprises to obtain maximum benefits. From another perspective, administrative management is also a corporate culture, which can effectively stimulate employees' greatest initiative and enthusiasm to participate in their own work and promote the efficient operation of enterprises [1]. On the other hand, improving enterprise management can ensure the internal management of enterprises to develop in a more standardized direction. The role of administrative management in enterprises is mainly between the management decision-making layer and the implementation layer, which are two very important contents in enterprises. There should be a communication medium between the management decision-making layer and the executive layer, and the administrative department is only the intermediary between these two parts in the enterprise. After the strategic objectives and actual plans of the enterprise are formulated at the management decision-making level, the administrative department will pass the corresponding work instructions to the executive level. Then supervise the actual implementation of the executive department and pass the relevant information to the decision-making level. When this management mode is gradually fixed, the internal management of enterprises can be more standardized.
2 Measures to improve the efficiency of enterprise management
2. 1 Rational use of reward and punishment strategies
The reward and punishment mechanism of enterprises should start from the economic level, pay salaries according to employees' specific performance, punish employees' mistakes in practical work, and link economic benefits with employees' actual performance. On the basis of stimulating employees' enthusiasm for work, they can also feel the close relationship between their own interests and enterprise development, and then let them devote themselves to their work with the greatest initiative. At the same time, spiritual incentives are also crucial. In the actual work process, employees should be given reasonable spiritual incentives, and employees who have made outstanding contributions in their work should be notified and praised, set a model, stimulate the enthusiasm and motivation of employees, and let employees play their own value as much as possible. The reward and punishment mechanism is a practical method. Scientific application of it in enterprise management can effectively improve the economic benefits and administrative efficiency of enterprises.
2.2 adhere to scientific management methods
In order to ensure the steady growth of employees' job performance, enterprises should change the past administrative deadlock and introduce modern management science such as performance appraisal and target management. In the past enterprise management, generally speaking, more emphasis was placed on the implementation of administrative orders, while how to tap the subjective initiative and creativity of employees was neglected, which led to the lack of motivation of employees in the process of implementing administrative decisions and reduced administrative efficiency. To solve this problem, enterprises need to scientifically design the performance appraisal system according to their own actual situation, further improve the performance appraisal standards, provide a more open and fair competition platform for employees, and then stimulate their initiative and enthusiasm as much as possible. Starting from the actual needs of efficient management of enterprises, with the help of modern internal management means, not only can the actual management efficiency of enterprises be effectively improved, but also the administrative efficiency can be effectively improved.
2.3 improve the quality of management personnel
The key to continuously improve the efficiency of enterprise management lies in improving the comprehensive quality and ability of managers. Therefore, enterprises should strive to strengthen the training activities for administrative personnel, constantly improve the professional level and knowledge accumulation of administrative personnel, and improve the comprehensive quality and ability of enterprise managers. First, enterprises should organize training and education activities regularly, so that administrators can accumulate modern management experience and apply it to work practice; Second, we should strengthen the implementation of performance appraisal, criticize and punish managers who fail the assessment, and help managers actively establish a sense of responsibility; Third, we should elect a group of outstanding administrative model representatives and give more material and spiritual rewards to play a leading role in promoting and constantly stimulate the enthusiasm of other administrative personnel [2].
2.4 Establish and improve rules and regulations
The establishment and improvement of the relevant systems of enterprise administration can effectively improve the efficiency of enterprise administration, and enterprises must improve the administrative system through the official seal system and rigid regulations to promote the improvement of administrative efficiency. For example, it is necessary to establish and improve the post responsibility system and work standard management system of the internal executive departments of enterprises, and ensure their implementation. By establishing and perfecting the corresponding rules and regulations, we can ensure that all the work of the administrative department is carried out in a standardized and orderly manner and point out the direction for the development of all the work. Such rigid rules and regulations can effectively ensure the rigor of administrative personnel's work, mobilize their enthusiasm for work, and then improve the administrative efficiency of enterprises.
3 Conclusion
In a word, the efficiency of administrative management will be related to the survival and development of enterprises to a great extent, and will also have a great impact on the internal management of enterprises. In practice, we should try our best to rely on modern administrative means, closely combine the needs and characteristics of enterprise development, take all factors into account, constantly improve the internal management system, constantly improve the professional quality and ability of enterprise administrators, and truly improve the efficiency of administrative work.
References:
Liu. Reflections on improving the management efficiency of modern enterprises [J]. Enterprise Reform and Management, 20 16 (20): 23.