But now college students are beginning to move towards popular language.
In today's language and culture, although people are being influenced by the Internet.
But there are still some people who advocate that the Soviet Union should be denied in language.
Of course, this does not mean that we must speak classical Chinese, but what we must do is to carry forward the language and culture of China in this era.
Just as a thing can be described in many languages, it is beautiful.
So contemporary language and culture are
Retro language implemented in the current situation of network language flooding.
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First, the campus fashion culture phenomenon
Campus fashion culture is manifested in all aspects of college students' study and life, such as fashion language, fashion learning, fashion sports and fashion consumption. Select the following main aspects for analysis:
1. Fashion language. Language is a direct reflection of life, and the richness and development of economic and cultural life has brought endless vitality to language. Campus fashion culture is first manifested in fashion language. Internet-based campus network language is a typical campus fashion language, and it is the "meeting point" of network culture and campus culture. With the development of the Internet, the penetration of fashion culture into campus culture has obviously increased in depth, breadth and speed, and there are more and more fashion elements in campus language, such as: people are not called people, but called silver; I don't call me, I call-Ping; Like it or not, it is called-porridge; Handsome guy is not called handsome guy, but called-throwing pot; What don't call what, call-shrimp. At the same time, online banter has also become the "fashion" of college students' language communication, such as:
Wear other people's shoes, go your own way and let others find it.
I am not a casual person, I am not a casual person.
Go your own way and let others take a taxi.
Campus buzzwords developed from network language are also full of fashion, which to some extent express the pursuit of individuality of contemporary college students. On campus, you can often hear the word "depression", and its usage tends to expand. It can be used to talk about emotions, and it can also be used to express temporary emotions or some kind of loss. The term "eye-popping" is out of date, at least Dr. Lee & Lomb's contact lenses will fall off, so the term "eye-popping contact lenses" has become popular. Although the two expressions have similar meanings, it can be seen that college students love beauty and pursue fashion in recent years. In addition, short message culture is also very popular on campus. With the improvement of consumption level, college students almost have a mobile phone, and the short message culture naturally develops. Among them, classic humor, warm blessing and vulgar "spoof" coexist in many ways. For example:
4 girlfriends! When I am rich, I will use remy martin to flush the toilet for you, light your cigarette with US dollar bills, take a bubble bath with 999 roses, take you to work with Boeing, and use Princess Zhu Huan as your maid! Okay？
In the vast sea of people, you and I met by chance in the scenery of youth, exchanging bright smiles and a faint look back. I extend my sincere New Year greetings to you: May my friends be healthier and happier in the years to come!
These different styles of thumb culture, as a simple and convenient way of interpersonal communication, are very popular with college students who pursue fashion, are busy with their studies and are stingy with letters, so they are indispensable. In a word, campus fashion language not only reflects the characteristics of college students' strong acceptance and desire to express, but also reflects the changes of the times and social reality in a tortuous way.
2. Fashion research. The deepening of higher education reform, the transformation of employment mode and the transformation of the whole society to a learning society have objectively caused the coexistence of opportunities and crises for college students' employment and development. The pressure of employment forces college students to prepare for employment in advance. In order to improve their competitiveness, the learning fashion represented by "textual research", "grade examination" and "postgraduate entrance examination" has become a common phenomenon in university campuses at present. Many students believe that certificates are the embodiment of personal ability. Nowadays, the employment competition is becoming more and more fierce. It is difficult to find a satisfactory job with only a college diploma. Obtaining more qualification certificates can increase employment advantages. Therefore, all kinds of qualification certificates have become the goal pursued by college students. Among them, oral foreign language certificate, accounting qualification certificate and lawyer qualification certificate are the most popular among students, while CET-4 and CET-6 certificates and computer certificates have become the general requirements of college students. At the same time, the "postgraduate entrance examination" fever continues to heat up. Since 1998 college enrollment expansion, graduate education has also maintained rapid growth, and the enrollment scale has increased by 27% annually. Correspondingly, the number of graduate candidates has also risen. According to Lin Huiqing, director of the Department of College Students of the Ministry of Education, nearly 40% of undergraduates take the postgraduate entrance examination every year. For example, in 2006, the number of postgraduate applicants was1275,000, while in 2005, the number of applicants was1172,000, a year-on-year increase of 9%. [1] In addition, TOEFL, IELTS, GRE, driving and other certificates have also become the goals pursued by college students with a certain economic foundation.
3. Fashion sports. Nowadays, sports is not only a traditional thing for college students, but also a fusion of foreign cultures, which has set off a wave of fashionable sports craze on university campuses. Take the popular taekwondo, yoga and street dance as examples. Taekwondo, originating from Korea, is a martial art that fights with opponents with bare hands and keeps fit. With its international promotion and "Korean Wave", it became popular in China, the hometown of martial arts. Yoga, which originated in India, is a teaching system and lifestyle that is between philosophy and sports and integrates body, mind and spirit. It was first popular in the West, and later influenced China, and was favored by some white-collar workers and young students. Hip-hop is a kind of "hip-hop culture", which has aroused great enthusiasm among young people in China with the hip-hop fashion in the United States. Because of its strong sense of dance rhythm, it makes many difficult and skillful movements, which not only shows its personality, but also exercises its body, and is highly sought after by avant-garde young people including college students.
4. Fashion consumption. Now the consumption of college students is no longer limited to solving the problem of food and clothing. Listening to pop music, watching fashion magazines and movies and playing online games have become a part of college students' life. Under the influence of fashion consumption concept, some college students don't wear non-brand names and eat bad food, and their consumption expenditure is greatly increased compared with the past. According to a survey conducted by the research group of "Investigation on Teaching Status in National Colleges and Universities" from the end of 2000 to the beginning of 20001,college students' expenditure on clothing has always been higher than that on learning tools, accounting for 53. 1% of the total expenditure. [2](P.23) In addition, birthday parties, fellow villagers' parties, classmates' visits and other banquets are also common among college students. In order to maintain a good appearance, high-grade cosmetics also appear in the life circle of female college students. The "networked" lifestyle makes computers, mobile phones, CD players, MP3 players and electronic dictionaries the "five weapons" for college students. In this case, how can the consumption of college students be low? The Report on Consumption and Lifestyle of College Students in China in 2004 shows that the average annual consumption of college students in China is about 6,543,800 yuan, which is higher than the annual per capita disposable income in the same period. [3] A recent survey in a university shows that college students spend 39 1.33, 53.75438+0, 104.04, 59.62 and 206.38 yuan respectively on basic living, school supplies, communication and transportation, and making friends in love, with a total expenditure of 6965438 yuan. [4]
Second, the influence of campus fashion culture.
Campus fashion culture itself coexists with good and bad, which is a "double-edged sword" for college students. The negative aspect "once spread out, it immediately gained its own great deconstruction, infectivity and phagocytosis" [5](P. 156).
1. The positive role of campus fashion culture. (1) alleviates the study pressure of college students, and also enhances the flavor of the times in campus life. Like fashion sports. In the campus fashion language, some expressions are full of interest in college life, such as the above examples ① and ③ (although they are suspected of deconstructing classics, they are harmless), which not only show the charm of the emerging campus language and culture with fashion elements, but also show the self-release of contemporary college students under academic pressure. (2) Promote the establishment of the concept of lifelong learning and enrich the spiritual world of college students. In the process of "postgraduate entrance examination", students can learn deeper knowledge than before, and their self-study ability has been exercised, which is conducive to college students to establish the habit of lifelong learning. Yoga, as an art of both internal and external cultivation, plays a great role in spiritual cultivation. The seemingly simple process of meditation is actually a process of clearing one's mind and understanding the true meaning of life. (3) Enhance students' social knowledge and improve college students' ability to adapt to society. Campus fashion culture is influenced by social culture, which reflects the changes of the times and social culture to a certain extent, so that college students can learn about real social life. Fashion learning embodies the learning idea that college students study for employment under the pressure of employment, so that college students can understand the difficulty of employment before entering the society, so as to stop indulging in fantasy and know how to apply what they have learned.
2. The negative influence of campus fashion culture. (1) leads to the externalization of many college students' lifestyles, lacking individuality and rationality. For example, although there are many things worthy of recognition in fashion learning, this learning concept permeated with pragmatism is contrary to the essence of education and learning. The essence of education and learning is to cultivate people and personality. The practical learning of "textual research", "grade examination" and "postgraduate entrance examination" weakens the education and learning of personality cultivation to a certain extent, making education and learning too utilitarian. However, fashion consumption leads college students to blindly keep up with the joneses, seeking only light on their faces, forgetting the actual bearing capacity of themselves and their families, and some even embark on the road of no return to illegal crimes. (2) Induce some college students' value orientation to be "popular", blindly pursue the freshness and stimulation of personality and senses, and ignore the improvement of internal quality. In the campus fashion language, there is also vulgar language pollution that lacks discrimination. For example, the expression in the above example 4 is extremely exaggerated, and its essence is nothing more than unconscious seemingly innovation, but in fact it is "self-mockery and self-abuse" and swearing parroting. (3) The traditional classic culture is strongly challenged. Blind obedience to fashion makes some college students pay more attention to life and entertainment in campus fashion culture. Some people say that contemporary college students are changing from ideological pioneers to fashion pioneers. The proliferation of the word "depression" and the statement in Example 2 above express the sensitivity and self-mockery of contemporary college students under the drastic changes in social environment, and also reflect the infection of "nonsense" postmodern language deconstruction on campus language. Although fashion sports are conducive to improving the health quality of college students, we must be wary of the wind of "worshipping foreign things and obsessing foreign things" (such as the wind of "Ha Han"). Fashion consumption, ostensibly to publicize individuality, has actually evolved into irrational consumption of high consumption, leading consumption, dispelling individuality and blindly following the trend. This not only violates our tradition, but also can't keep up with the requirements of building a conservation-oriented society and the new concept of green consumption.
On the one hand, college students' enthusiasm, sensitivity and unwillingness to fashion culture show their growing social desire, on the other hand, they also express their respect for individuality and their need for independent choice. Growing up in a multicultural environment, college students feel fashion culture faster than ordinary people. They seem to know what suits their thoughts, styles, characteristics and personalities. But they are eager to seize the opportunity to express themselves, lack enough discrimination and get lost in fashion culture. Due to the over-emphasis on self, individual-centered values have been formed, which are anti-traditional, anti-mainstream and dissolve the whole. It is easy for them to lose the standard of judging right and wrong and abandon the socialist values with collectivism as the fundamental principle. Although this phenomenon is not very serious at present, if it is left unchecked, the consequences will be unimaginable.
Third, guide campus fashion culture and cultivate advanced campus culture.
(A) to strengthen the ideological and political education of college students
1. Look at campus fashion culture rationally and improve college students' cultural choice ability. First of all, we should realize that campus fashion culture is an objective cultural phenomenon, which is a concrete manifestation of the diversification of college students' cultural value orientation and value choice. It has both essence and dross and cannot be blindly excluded. Campus fashion culture is, after all, a youth culture with the flavor of the times. Therefore, we should treat campus fashion culture rationally, provide it with necessary support and guidance, advocate healthy and upward campus fashion culture, and at the same time, resolutely keep some bad and harmful parts of fashion culture out of campus. Moreover, schools should guide college students to improve their cultural discrimination, take the essence and discard the dross through correct values education.
2. Strengthen the moral education of college students and carry forward the fine national traditions and revolutionary traditions. Ideological and political education needs to pay special attention to the social and moral problems caused by the development of fashion culture, cultivate students' abilities of self-management, self-education and self-transcendence, and make them become the moral subjects of fashion culture and consciously assume the responsibility of purifying the cultural environment. There are some vulgar things in campus fashion culture, such as swearing "TMD" and "BT". Students should be educated to resolutely resist this "fashion". Traditional culture is the soul of a nation and the crystallization of people's wisdom for millions of years. Traditional culture can be integrated with the elements of fashion, but it will never be replaced by it. Schools should strengthen the education and publicity of fine national traditions, revolutionary traditions and classic culture. College students are not uninterested in this aspect. The key is how to infect them.
3. Correctly guide college students' consumption concepts and behaviors. In the circle of students, the tendency to compare is becoming more and more serious, and the phenomenon of high consumption and advanced consumption is serious. As a college student, the main source of income is parents. For the parents of ordinary working-class students, college tuition is already a big expense, and the high consumption of college students undoubtedly increases the burden on parents. Some college students who have begun to get more contact with the society tend to go with the flow and use computers, mobile phones, MP3 players and electronic dictionaries to see their classmates. , regardless of whether they need it, whether their parents can afford it, and regardless of the income gap between families. Therefore, the school needs to carry out targeted ideological and political education for college students, help them analyze their consumption psychology, eliminate psychological imbalance, help them form a correct consumption concept, and learn to consume reasonably and moderately.
4. Strengthen the education of patriotism, collectivism and socialism for college students, and guide them to establish a correct political direction and life direction. Campus fashion culture objectively promotes the awakening of students' "subjective consciousness", but the over-inflated tendency of personal values has a great negative impact on college students. Because college students' thoughts are in the transitional stage from immaturity to maturity, it is inevitable that there will be deviations in value orientation. Some college students are too egoistic, putting personal interests above national interests and collective interests, resulting in a weak sense of patriotism, collectivism and socialism. Therefore, schools should actively guide them to ensure that college students can express their individuality and develop themselves in the general direction of socialism.
5. Relying on the power of example to guide students to treat campus fashion culture correctly. Schools should get rid of the original single form, rigid content and blind indoctrination, set up a campus example that meets the requirements of the times and can be recognized by students, influence the personality, temperament and accomplishment of college students, and cultivate their enterprising and innovative spirit. In addition, we should strengthen the rational guidance of college students' idolization behavior, avoid blindly pursuing idols, constantly guide students to worship the model of the times, and strive to cultivate qualified talents that meet the needs of society.
(B) to strengthen the construction of campus culture
1. Schools should effectively improve the cultural connotation and comprehensive quality of teachers. The teacher's duty is not simply to preach, teach and dispel doubts, but more importantly, to teach students to be human. Therefore, in addition to imparting knowledge, ideological and moral education is also very important. Therefore, for teachers engaged in ideological and political education, they need to have high cultural literacy and cultural discrimination. On the basis of rationally grasping the phenomenon of campus fashion culture, we can strengthen the correct guidance of campus fashion culture in the process of education.
2. Schools should establish and improve the correct campus culture propaganda system. Schools should make full use of the guiding role of public opinion, give full play to the role of campus websites, radio, school newspapers and other media, and strive to publicize scientific truth, spread advanced culture, carry forward campus healthy atmosphere, cultivate humanistic spirit and scientific spirit, improve college students' judgment standards on fashion culture, so that they can distinguish right from wrong and understand the harm of unhealthy cultural fashion to physical and mental health. At the same time, it is necessary to carry out more innovative and attractive campus cultural activities such as ideological and political, academic science and technology, entertainment and sports, innovate the development form and organization mode of campus cultural activities, enhance the attractiveness of organized campus cultural activities, and improve students' participation rate and sense of identity.
3. Schools can also open psychological consultation hotlines and online forums to help students correctly analyze fashion culture and improve their mental health. College students are in the critical period of adulthood and are easily troubled by psychological problems, and excessive pursuit of fashion will aggravate psychological obstacles and personality distortion to a certain extent. Communicate feelings with college students through psychological consultation hotline and online forum on fashion culture discussion, build trust, guide them out of psychological confusion, eliminate inferiority complex and build self-confidence, so as to develop a good mentality and sound personality and treat fashion culture correctly.
These feasible measures have been implemented in some universities and achieved certain results. Take our school as an example. The school radio station, the school newspaper, the window, the "May Sunshine" news network and its forums all provide a good platform for the discussion and analysis of campus fashion culture, thus realizing the correct and timely guidance of campus fashion culture and effectively promoting the construction of advanced campus culture.