This paper mainly discusses the reasons for the free switching of subjects in cyberspace and its influence, which is attributed to the private media nature of computers, the diversified needs of audiences and the technical characteristics of the network. Freedom? Switch, and this? Freedom? Changing careers has also brought some positive and negative effects.

Keywords: personal media space network

With the popularization of computers and the development of network technology, the influence of network on today's society is becoming more and more obvious. Internet has become a focus of academic research, and the characteristics of cyberspace have also become a hot spot of research, such as Manuel? In the rise of the network society, Caster, right? Moving space? Discussion; Another example is the discussion of domestic scholars on the virtualization and flattening characteristics of cyberspace. But most of these studies focus on the virtuality of cyberspace, the structure and characteristics of cyberspace, and Habermas? Public domain? Network reconstruction of proposition? Public domain? Research and other aspects.

This article draws lessons from? Space theory? This paper studies the free switching characteristics of subjects in cyberspace, and holds that cyberspace, like traditional social space, is composed of many subspaces and is a place where many subspaces wrestle. But as far as the degree of freedom of the subject is concerned, the subject of the network has more freedom than the subject of the traditional social space, and can be in different cyberspace? Freedom? Switching, constantly changing roles: This paper discusses the reasons for the free switching of network subjects, and on this basis points out the influence of free switching of subjects on subjects and traditional public spaces.

I. Space, social space and cyberspace

French neo-Marxist philosopher Henry Lefebvre thinks? Space is not a reflection of society, but a manifestation of society? . In other words, words are not the mirror image representation of society, and space itself is society and a vital part of social relations. Every social space is produced under a certain mode of social production and the result of a certain social process. His student Manuel? Custer also believes that space is a material product, which is related to other material products, including human beings. Historically? Determine social relations, and these social relations give space form, function and social significance. This shows that space is the product of society. Is it a place where all social activities, contradictions and conflicts are intertwined with all social forces, or society? Second nature

Lefebvre believes that the space we pay attention to has three forms: material, spiritual and social. When present and absent, he said: The fields we pay attention to are: first, physical properties, the universe; Second, spirituality, including logical abstraction and formal abstraction; The third society. In other words, we are concerned about the space of logical epistemology, social practice and sensory phenomena, including the products of imagination, such as planning and design, symbol and utopia. ? It can be seen that material space refers to the space that exists in the form of matter, emphasizing the material attributes of space; Spiritual space refers to the space that exists in the form of concept, emphasizing spiritual attributes; Social space is the space of social practice, is it a kind of? Produced in society, but also produced social space? According to Lefebvre, social space cannot be related to nature (climate and land form), history and? Culture? Let's explain. It is neither an object nor a subject, it is both real and imaginary, concrete and abstract. It is both true and metaphorical. This breaks through the traditional epistemology of the dual space of matter and spirit and opens up the so-called? Ternary dialectics? .

Cyberspace refers to the interactive space formed by the global computer network that constitutes the Internet. According to the above discussion of space and social space, we can draw the conclusion that cyberspace is a kind of social space, and the formation of cyberspace is also the result of the interaction of various social forces, which is the performance of real society and reflects social space. Ternary dialectics? Characteristic cyberspace is both real and imaginary, concrete and abstract, real and metaphorical; However, as a new social space, cyberspace shows different characteristics from traditional social space. The physical space of network media, the technical characteristics of network media, the formation of new subjects in network society and the emergence of multiple demands all make the subjects in network space different from those in traditional social space and can be switched in different network spaces, but it is difficult for the subjects in traditional social space to switch freely in such multiple spaces.

Second, the subject in cyberspace? Free switching? And its reasons.

The so-called free switching of subjects in cyberspace means that such subjects can switch to different cyberspace freely according to their own needs, and even realize the existence of * * * tense in different spaces, and the subjects are in a state of free flow.

Lisa thinks? The remarkable difference between (social) space and natural places is that they are not simple devices: they are more likely to interfere, combine, overlap and sometimes even collide with each other? . Does the phenomenon of superposition, connection and combination of spaces indicate that the subject of traditional space can freely walk through different social spaces? The author thinks that the state of space described by Liege is more the existence form of social space, indicating that the motion state between different spaces is the social production mode of space. This spatial stalemate does not mean that the subject can switch freely in the traditional social space. Free switching can only exist in cyberspace, which is brought about by the uniqueness of cyberspace.

1. The personal media nature of the computer provides a safe physical space for the subject to use the network freely.

Personal media, such as computers, mobile phones and other media, are mainly used by individuals, emphasizing the individual exclusiveness of media use, and the existing space tends to private space. Television is mainly owned by the family and used by all members of the family. Television is not a personal media: compared with television, computers emphasize personal use, and its use is very exclusive. Computers are personal media. Personal media is always associated with private space, which ensures that the subject can use the network freely and avoid being disturbed by others.

Media is always used in a specific physical space, and the spatial situation reflects the different use psychology of the subject and the different nature of the media. We can analyze two kinds of electronic media: computer and TV. In most families, the TV is in the living room and the computer is in the study. Although the living room and the study belong to family space, they have different functions. The living room can receive guests, and the whole family can get together. The living room is a public space. The study needs to be quiet. This is a private space. The physical space of TV and computer is different, which can reflect the public space of TV in the family and encourage collective viewing; When the computer is in private space, it encourages the subject to use it personally, that is, the use of the computer is not collectivized, but personalized.

This personal media nature of the computer ensures the freedom of the subject to use the media, and provides an undisturbed and safe physical space for the subject to freely cut into different cyberspace.

2. The diverse needs of agents promote the free switching of agents in different cyberspace.

According to the use and satisfaction theory, the audience's consumption of media products is daily, aiming at satisfying some personal and experiential needs. Its theoretical premise is that the media use behavior is developed to meet certain needs, and the subject uses cyberspace because it can meet their needs, while compared with traditional media, cyberspace can meet more needs of the subject.