Marketing is to understand the market demand, grasp the market demand desire, promote and expand, create the demand atmosphere with the best scheme, carry out target sales, achieve the advertising effect and brand effect, and thus establish the brand. Another concept of marketing is promotion and increasing exposure. (Source: Lan Xiaohua "Marketing Management")

Definition of "Internet Marketing"

Network marketing refers to a series of transactions produced by all other media, including the Internet, in the later stage of promotion. It is to establish strong non-parallel and criss-crossing carrier information coverage through different channels, but these coverage changes or adjusts with the needs of corporate customers and development strategies. Through these communication, we can communicate by telephone, email and online instant messaging software, and finally realize the purpose of trading through online payment function. In this whole process, the transaction behavior finally formed by interwoven networks is the real network marketing, so network marketing is based on tangible and intangible communication networks, and finally realizes the transaction, rather than pure internet marketing.

Three definitions of "marketing"

Accepted definition

1: The American Marketing Association defines marketing as an organizational function and procedure, which creates, communicates and delivers value to customers and manages customer relationships to benefit the organization and its stakeholders. 2. philip kotler's definition emphasizes the value orientation of marketing: marketing is that individuals and collectives create products and values and exchange them with others to obtain their marketing conceptual model.

A social and management process that wants things. 3. The definition given by Gronlos emphasizes the purpose of marketing: marketing is to establish, maintain and consolidate the relationship with consumers and other participants through mutual exchange and commitment under a kind of interest relationship, so as to achieve the purpose of all parties.

Non-academic definition

Jiang Gensong of Taiwan Province Province explained the variability of marketing in Your Marketing, and defined English marketing as: "What is marketing?" Literally, the English word "Marketing" means "marketing". If the word "marketing" is divided into two parts: market (market) and ing (English present continuous expression), then marketing can use "market present continuous expression".

Authoritative definition

According to the definition of American Marketing Association, marketing is an organizational function and procedure that creates, communicates and delivers value for customers and manages customer relationships to benefit organizations and their stakeholders.