Think of it this way: buyers are lazy! They will only be searched once on Amazon's search engine results page (SERP)! Yes, just once! As long as your product doesn't appear in SERP or in the upper right corner/sponsor, you can't expect to see the second page when you buy it.
Therefore, knowing how to optimize the title of your product has become a necessary skill and knowledge for Amazon sellers!
Get down to business! How to optimize the product title?
Sellers should try to follow the following rules to create a reasonable product title. Amazon has its own formula to determine the search rate of product titles. Of course, the correct capitalization and spelling of each word at the beginning is also very basic but important!
1. Brand (brand name) must be placed at the beginning, don't ask why!
2. Product keywords (product keywords)
3. Product serial number (code) or model (product model)
4. Building materials and properties (materials and components)
5. Color (including variables) (color, if you have variables! )
6. Size (including variables) (size, if you have variables! )
7. How many units are there in the package (quantity and units, if you package more)?
8. Use numbers ("3" instead of "3") (use numbers instead of English letters)
What kind of person you learn from SEO determines what kind of person you become.
If we learn from the weak, we will become weak, and if we learn from the strong, we will become strong. So what kind of people you mix with determines your direction in this industry. There is such a person who has been sharing the systematic knowledge and problem-solving thinking of SEO on the Internet every night since 2007. It has been nine years now. Under his training, a large number of excellent SEO executives and entrepreneurs were born. Do you want to learn from him? This is not a problem. You only need to pay time and nothing, so you can listen to his class. If you want to listen, you can join this group. First, the clothes are 83, then the last three are 80 1, and the last two are 25. If you combine them in order, you can find our idol and let you know what the SEO course is.
Second, if you don't study, your SEO will be ruined.
The gap between people lies not in IQ, but in thinking and learning. Many small partners who do SEO have to say that they are similar to waste. Although my words are ugly, they are not rough. Tell me, what are many SEO people doing now? Around the chain, around the assembly, holding an outdated method, playing happily every day, a new person came and passed this set on to others. The new person can only believe that he is obedient, deceiving himself and others. If you plan to play SEO like this, you might as well go home early to support the elderly. SEO is not like this, you can only blame it. Now many people who do SEO are either lazy or lazy.
Earlier, based on the invincible principle of "content is king, external chain is king", what SEO people like to do most is to use all means to send content as external chain. Now many people who have studied SEO for many years are still doing this kind of thing. You are really behind the times. If you don't know what SEO can do besides posting content, then you really need to re-understand the SEO industry. "
SEO is a highly competitive and mixed industry. The reason for this is the following：
1. The entry threshold is low, and anyone can master some basic operations through training.
2. Search engine algorithms are updated quickly, and SEO concepts and technologies are updated almost every few years.
3. Various industries don't pay attention to SEO, don't understand the significance of website operation, and many bosses have changed careers.
4.SEO can be divided into replicable optimization and non-replicable optimization. The former is easy to learn, while the latter needs long-term practice and accumulation.
Ranking should not be an end, but a result. In other words, the right or wrong of writing content and sending external links depends on your attitude towards external links and content. If you try to use loopholes to get rankings, this opportunistic way will be punished by search engines. If you wholeheartedly help the search engine, it will be moved by your efforts and give you the ranking and weight you deserve.
What's wrong with the search engine? It is the user's problem.
The main function of search engine is to solve the problem of information, if you can help it solve this problem.
First, you can get a ranking. Second, you can get the user's traffic. Finally, this is an opportunity to guide users to transform.
SEO is not optimized for optimization. You should remember that "search engine algorithms are ever-changing, and the user experience is never out of date". So the answer to this question is natural, seo will never be out of date.