? Paper Keywords: corporate culture, corporate management connotation

? The competition among enterprises is not only the competition of economic activities, but also the competition of corporate culture. In modern enterprises, enterprise management is not only traditional management, but also needs to integrate enterprise culture into the daily management of enterprises. This paper analyzes the relationship between enterprise culture and enterprise management, and puts forward the method of effective combination of enterprise culture and enterprise management. ?

First, the connotation of corporate culture

Corporate culture refers to the common consciousness, professional ethics, values, codes of conduct and institutional norms that are formed on the basis of social practice under certain social and economic conditions and all members abide by. Enterprise culture is a unique cultural management mode with enterprise characteristics formed by enterprises in their own development process. Corporate culture has inheritance, continuity and habit. Corporate culture mainly includes business philosophy, corporate value goals, corporate behavior norms and so on.

Second, the relationship between enterprise culture and enterprise management

Enterprise management is divided into "operation" and "management". Science and technology and corporate culture are responsible for "management" and "operation" respectively. With the development of market economy, enterprises are prone to two obvious gaps: political and ideological work is rigid and falls into misunderstanding; Defects of humanized management guidance and support in production and operation. Enterprise political work is responsible for "management", which has obvious compulsion in behavior, inhibits people's creative thinking and easily causes employees' resentment. Corporate culture is responsible for "management", and corporate management innovation, technological innovation and service innovation must be carried out around corporate culture, with the creation of corporate culture as the core. The essence of corporate culture is the embodiment of humanistic culture in management, and corporate culture plays an irreplaceable role in enhancing corporate cohesion. In terms of enterprise management objectives, enterprise culture always points to enterprise productivity; In terms of management principles, the principle of corporate culture is people-oriented; In terms of management content, the core of enterprise culture is enterprise spirit; In the form of management, corporate culture includes material culture, behavior culture and spiritual culture such as corporate environment and corporate logo.

Corporate culture and strategic management. Enterprise strategy is an overall plan made by enterprises to seek and maintain their own competitive advantages, which is holistic, developmental, long-term and strategic. Excellent corporate culture is an important condition for the success of corporate strategy formulation. First of all, corporate culture embodies the values of all employees, which is conducive to formulating distinctive corporate strategies that conform to the same beliefs of enterprises. Secondly, the incentive, cohesion, guidance and demonstration of corporate culture can stimulate the enthusiasm of employees and provide strong ideological guarantee and cultural support for corporate strategy formulation and management.

Enterprise culture and enterprise system management. An important aspect of enterprise management is to explain and implement various enterprise systems. Enterprises create an atmosphere and integrate it into enterprise management, which is corporate culture. The integration of enterprise culture and enterprise system management can achieve the best effect of enterprise management. There are obvious differences between enterprise culture and enterprise system, but they are unified. The tangible system of enterprise permeates the spirit of enterprise culture, and the intangible culture of enterprise can be expressed and exerted through the tangible system. When enterprise employees do not accept system management, system is only the culture of managers; Only when employees consciously accept and abide by the enterprise system can the enterprise system become the culture of all employees. Only by combining enterprise culture with system management can the effect of enterprise management be fundamentally guaranteed.

Third, measures to improve corporate culture management capabilities

(A) improve the ability to participate in corporate culture

Improve the propaganda, implementation and deep-rooted ability of corporate culture. Organize employees to learn, deeply understand the' core' of corporate culture system, clarify the core values of enterprises, and understand the specific requirements of corporate code of conduct. According to your own understanding, share your understanding of corporate culture through internal training and group discussion. Combined with the actual work situation of this department, formulate specific cultural work requirements, implement the concept of corporate culture, and effectively realize the unity of culture and management. The promotion of corporate culture should be combined with the specific conditions of various departments of the enterprise, promote the transformation of corporate culture from concept to behavior, and effectively realize the deep-rooted concept of corporate culture.

(B) to enhance the demonstration capacity of corporate culture

First, the ability to promote the sharing of cultural management methods. Enterprise managers should set an example, formulate and implement the specific implementation plan of enterprise culture management, and regularly summarize the experience of cultural management, learn useful experience, and realize the innovation of enterprise culture management. Secondly, promote the regular display of cultural management ability. Pass on corporate values regularly, summarize corporate culture ideas, share values, and promote the concept demonstration of corporate culture. And in view of various typical examples in the construction of corporate culture, organize learning and discussion.

(C) enhance the influence of corporate culture

First, enhance the appeal of managers' cultural words and deeds. Enterprise managers should express to employees the will of the common development of enterprises and employees, and form the basic ideal of enterprises; According to the basic ideal of the enterprise, specifically express the short-term goals, so that each employee can clearly define the task; Practice the requirements of enterprise core culture and implement it in specific work. Secondly, the satisfaction of corporate culture management was investigated. Through the investigation of employee satisfaction, the main contents that employees care about are clarified; According to the analysis of the questionnaire, understand employees' satisfaction with corporate culture construction, and summarize the experience and problems in cultural construction; Improve the construction of corporate culture in a targeted manner, focus on breaking through the problems reflected in the questionnaire, and enhance employees' recognition of corporate culture.

(D) enhance the ability to enhance corporate culture

First, through the targeted guidance of employees' specific behaviors, the core values of enterprises are integrated into the daily work of enterprises to achieve efficient employee management. Specifically, we can implant corporate culture into the recruitment mechanism of enterprises, refine job responsibilities, and clarify the whereabouts of recruiters; Incorporate corporate culture into enterprise promotion mechanism and assessment mechanism, encourage employees to actively participate in corporate culture construction through job promotion, and quantify corporate culture construction into specific indicators, which are directly linked to employee compensation and benefits. Second, create a team atmosphere and improve work performance. As a whole, the enterprise is a big team. Leading cadres should put themselves in the position of seeking development for employees, attach importance to the shaping of team atmosphere, advocate team participation in cultural construction, create a relaxed environment, set a successful example, stimulate employees' creativity and cultivate their spontaneous behavior.

Four. conclusion

Enterprise culture is an important part of enterprise management, which is closely related to enterprise strategic management and enterprise system management. To improve the ability of corporate culture management, it is necessary to integrate five elements, such as corporate environment, values, heroes, cultural ceremonies and cultural networks, from the aspects of corporate culture participation, corporate culture demonstration, corporate culture influence and corporate culture promotion. Corporate culture is a long-term construction process, which requires the participation of all employees.

References:

Xu Yuanchao. On the combination of enterprise culture and enterprise management [J]. Journal of Party and Government Cadres, 2006, 10

[2] Du Hongbo. On the Relationship between Corporate Culture and Corporate Management [J]. Corporate Culture, 20 10, 1 1

[3] Zhao Liang. On the importance of enterprise culture construction in enterprise management [J]. Guide to Economic Research, 20 1 1, 20

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