Title: Research on promotion strategy of catering industry based on mobile APP platform.
College: xxxxxxx College
Specialized industry: business management
Last name:
Student number:
Instructor:
First, the purpose and requirements of graduation project (thesis):
1. Comprehensively apply the thinking methods of basic courses, theoretical foundations and specialized courses to cultivate students' working ability to analyze and solve practical market problems.
2. Consolidate, deepen and expand the basic theories, basic knowledge and basic skills that students have learned.
3. Make students receive comprehensive marketing ability training. For example, the ability to investigate and study, consult literature and collect information; Theoretical analysis ability; Be able to make design or business plan; Technical and economic analysis and organizational skills; Summarize the improvement of ability, write papers and design instructions, and so on.
4. Have a deep understanding of social production and market, so that students can have a deeper understanding and learn to analyze.
5. Cultivate students' innovative ability and team spirit, and establish good academic thinking and work style.
Two. Graduation design (thesis) content:
1. Introduction
2. Overview of mobile application platform
2. 1 Definition and Development of Mobile APP
2.2 Characteristics of mobile phone applications
2.3 categories and functions of mobile APP
3. General situation of catering industry
3. 1 Characteristics of the catering industry
3.2 Promotion Features of Catering Industry
3.3 General promotion mode of catering industry
4. Catering promotion mode based on mobile APP platform
4. 1 Promotion status based on mobile APP platform
4.2 Comparison of mobile APP platform with other mobile promotion platforms
4.3 Opportunities brought by the mobile APP platform to the catering industry
4.4 the catering industry to promote the use of mobile APP platform
4.4. 1 Implanting advertisements in the mobile APP
4.4.2 Making branded mobile phone applications
4.4.3 Comparison between advertising mode and making branded mobile phone APP.
5. Investigation and analysis on the promotion strategy of catering industry on mobile APP platform.
5. 1 Pre-survey of catering industry promotion based on mobile APP platform
5. 1. 1 investigation scheme
5. 1.2 interview details
5. 1.3 interview score
5.2 Investigation on the promotion audience of catering industry based on mobile APP platform
5.2. 1 investigation scheme
Sample size
5.2.3 Questionnaire design
5.3 Data Processing and Analysis
5.3. 1 Audience characteristics of catering industry using mobile APP
5.3.2 Analysis of Dining Tendency of Audiences in Catering Industry Using Mobile APP
5.3.3 Analysis on the Dependence of Catering Industry Audience on Mobile APP
5.3.4 Analysis of the attitude of the catering industry audience who use mobile APP to the catering brand mobile APP.
5.3.5 Analysis of the attitude of catering industry audience who use mobile APP to product placement.
5.4 Analysis and Suggestions on Promotion Strategies of Catering Industry Based on Mobile APP Platform
5.4. 1 Make full use of the mobile APP platform for promotion.
5.4.2 Suggestions for the catering industry to use mobile APP platform to implant advertisements for promotion.
5.4.3 Suggestions on Making Brand Mobile APP to Promote Catering Industry
summary
Three, graduation design (thesis) should be completed:
1. Think about the topic and determine the research topic.
2. Search and collect relevant literature, be familiar with theoretical knowledge, and understand the research background and previous research results.
3. Write a literature review
4. Translation of English documents
5. Draw up the framework of the thesis
6. Complete the opening report
7. According to the plan, we began to analyze and sort out second-hand data.
8. Design questionnaires, survey consumers, and sort out and analyze data.
9. Conduct a mid-term inspection
10. Summarize the current situation, make suggestions, draw the research conclusion of the paper, and complete the first draft of the paper.
1 1. Revise, supplement and complete the paper.
4. Arrangement of graduation design (thesis) process:
1. Mobilize and determine the supervisor of graduation thesis 201010 June 12.
2. The title of graduation thesis is 20 10 1 1 month.
3. Finish the graduation thesis plan 201013 201010/October 27th.
4. Collect and consult the literature and foreign language translation 201013 2010/3.
5. Literature review 2010/01October 132010/February13.
6. Writing and revision of the writing outline 20101October 27th 2010/February 13.
7. Graduation thesis opening report 20 10 12 14
8. Write the first draft of graduation thesis 20 1 01215 2011April.
9. Mid-term examination of graduation thesis
10. The graduation thesis is sent to the tutor for preliminary examination 2011April1April 201/April 17.
1 1. Revised and finalized graduation thesis 2011April 20th 201/May 9th.
12. Print and bind the graduation thesis and submit it 2011May 2011May 6.
Establishment of thesis defense team
13. teacher exchange review 2011may17 may 2011may 23rd.
14. graduation thesis defense 2011may 24th.
Verb (abbreviation of verb) needs to collect information and main reference materials:
[1] Chen Jinsong, application of network marketing in catering industry [A], Guangxi University, 2007.
[2] Zhou Tao, leisure catering industry status analysis and marketing countermeasures [A], Shandong University of Technology, 200 1.
[3] Su, Modern Marketing [M], China Commercial Press, Capital Economic and Trade Press, 5th edition, May 2007.
[4] Han Liang, Shanghai catering consumer behavior research [A], Jiaotong University, 20 10.
[5] Zhang Jing, mobile phone marketing revolution, China Computer User Magazine [J], No.7, 2008: 55.
[6] Cui, who dominates mobile advertising in the 3G era? [J] Journal of Successful Marketing, No.2, 2009: 77
[7] Zou Wenbiao, the quantitative change of 3G mobile phone marketing [J], Successful Marketing Magazine, No.2, 2009: 76
[8] Zhu, Condi, 4I Model: Marketing Methods and Principles in 3G Era [J], Successful Marketing Magazine, No.2, 2009: 72-74.
[9] Zero2IPO Research Center, 20 10 China Online Application Store Market Investment Research Report [R], 2010 August.
[10] Week, New Model of Mobile Marketing, International Journal of Public Relations [J], 20 10, No.2: 74-75.
[1 1] Gao Hongbo, on the marketing communication of mobile TV at home and abroad [EB/OL]
[12] Ling Yan, a new time and space for mobile marketing? Mobile phone marketing in mobile phone industry chain [J], Marketing Magazine, No.22, 2009: 14- 18.
[13] Zhu, Fifth Media [M], Guangdong Economic Publishing House, 2005-9- 1
[14] Wu Qinghua, wireless advertising: the next mainstream of advertising [J], comprehensive edition of advertising, April 2009:108-1/kloc-0.
[15] Jing Ming, Mobile Communication [M], Beijing Xinhua Publishing House, 2008 :222.
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