Introduce the application of advertising in marketing strategy 1. Marketing strategy analysis 1. The purpose of marketing strategy. Means of marketing strategy. Effect and evaluation of marketing strategy II. In the process of marketing strategy implementation, the role of advertising is 1, brand promotion 2, product announcement 3, sales policy, preferential and promotional information release 4, guiding consumption behavior 3, expression form of advertising means 1, category and effect of traditional advertising 2, category and effect of new advertising 4. This paper mainly summarizes the concept, purpose and function of marketing strategy, and then what role it plays as an advertisement in marketing strategy, as well as the specific application of advertising. I hope I can help you!