SEO optimization is search engine optimization, which is a way to improve the natural ranking of websites in related search engines by using the rules of search engines. The purpose is to make it occupy the leading position in the industry and obtain brand benefits. To a large extent, it is a commercial behavior for website operators to move their own or their own company's ranking forward.

The task of website search engine optimization is to know and understand how other search engines crawl web pages, how to index, how to determine search keywords and other related technologies, so as to optimize the content of this web page, ensure that it can meet the browsing habits of users, and improve its search engine ranking without affecting the experience of netizens.

Extended data:

1, price advantage

In the long run, compared with keyword promotion, search engine optimization only needs to maintain the website to ensure that the website has keyword advantages and does not need to pay for each click of users, so it is much cheaper than bidding ranking.

2. Simple management

If the enterprise entrusts the task of website search engine optimization to a professional service provider, then the enterprise basically does not need to invest more manpower in website management, and only needs to observe whether the ranking of the enterprise in the search engine is stable from time to time. Moreover, this natural ranking effect achieved by modifying itself allows enterprises not to worry about malicious clicks.

3, strong stability

After being optimized by search engines, the ranking stability of enterprise websites in search engines is also very strong as long as the websites are properly maintained, and will not change for a long time.

Baidu Encyclopedia-Search Engine Optimization