1. The misunderstanding of college students and their parents in choosing jobs includes the following concepts: First, the concept of "iron rice bowl". In the era of planned economy, "unified distribution", college students have a fixed job as soon as they graduate, just like an "iron rice bowl". As a result, some people still cling to the old ideas, seeking stability and security, and it is difficult to accept the reality of "two-way choice." The second is the concept of elite employment. For a long time, the scale of higher education in China is small, and college graduates have become very scarce resources, and the employment level is relatively high. With this concept, many college students are embarrassed and unable to put down their shelves, for fear that their work will fall short of people's expectations. So they set their goals higher, which makes it more difficult to find a job. The third is the concept of "learning officials". This feudal concept, which has been followed for thousands of years, continues to reverberate. At present, there are still some college students who only care about public security, procuratorial work, law and some party and government departments, and almost ignore other things, preferring unemployment to employment. Fourth, many parents' "family-oriented" thoughts are still serious. They pin their hopes and the honor and disgrace of the whole family on their children. They are not only satisfied with their children going to college, but also hope to find a relaxed, decent and well-paid job after graduation and become a "talented person". I don't know the parents' good intentions, which has caused great psychological pressure on children, resulting in too narrow employment goals and affecting their employment. Fifth, the society expects too much of college students, and thinks that college students should have a "big job". Failing to meet social expectations, college students feel that they have wasted "big" and lost face.

2. The concept of employer is misplaced. Many employers are too demanding and show "high consumption" when choosing graduates. They often blindly pursue higher education and improve employment conditions, regardless of actual needs. In the recruitment, the selection criteria of "welcome doctor, welcome master, undergraduate course, not junior college this time" are pursued. According to relevant statistics, according to the comparison of academic qualifications, the ratio of job seekers with master's degree or above to positions is1:1.03; The ratio of the number of job seekers with bachelor degree to the number of positions is 1: 0.5 1, while the number of job seekers below junior college (including junior college) is the same as that of junior college.

The position ratio is1:0.43. There are also some employers who require graduates to have basic qualities, basic skills and basic literacy, and also require graduates to have certain post-holding ability. All these invisibly increase the difficulty of college students' employment.

3. Graduates have narrow professional caliber and low comprehensive quality. Knowledge-based economy will be the mainstream in 2 1 century, and economic development will show the trend of informationization, regionalization and globalization. Modern science and technology will be in the trend of high differentiation and high comprehensive development. Marginal disciplines, interdisciplinary disciplines and comprehensive disciplines are constantly emerging, and the trend of intersection, infiltration and integration between natural disciplines and humanities is becoming more and more obvious, which requires the trained talents to have the ability to comprehensively use knowledge and information and create new technologies. At present, the main content of university education is professional knowledge, and the comprehensiveness and breadth of knowledge are not enough.

Lack of in-depth understanding of the world society leads to the backwardness of curriculum construction, the disconnection between curriculum and social life practice, the lagging reform of teaching materials, outdated content and lack of characteristics, which can not reflect the latest development trend of cutting-edge disciplines and meet the diversified needs of students, resulting in the low comprehensive quality of trained talents and great deviation from market demand.

4. The employment guidance for graduates is limited and lacks initiative and long-term planning. Judging from the current situation, most colleges and universities are limited to employment guidance in a narrow sense, and only provide guidance on employment policies, employment information and skills, document delivery, information services and procedures, and only serve fresh graduates. There is a gap between these requirements and the requirements of helping students choose a suitable occupation according to their comprehensive quality, physical and mental characteristics and hobbies, and realizing the goal of having a job without a job and having a job with a job. Ignoring the early guidance of students' career preparation in the whole teaching process makes graduates rush to the society and prolongs the adaptation period of graduates to professional posts.

5. The specialty setting of universities does not meet the needs of market economy. When selecting graduates, employers generally don't want the graduates they use to "learn what they don't need". At present, the major setting of colleges and universities in China basically operates in accordance with the planned economy model, which can not reflect the social demand for professional talents in a timely and flexible manner. The specialty setting is out of line with the demand of market economy, and the long-term and short-term phenomenon is still outstanding. However, the school continues to expand the enrollment scale year after year, just like the factory products can't be sold and the supply exceeds demand, which leads to a large "backlog" of talents, which makes it difficult for fresh graduates to find jobs.

6. Bad social atmosphere interferes with the job market, restricts two-way choice, and the "blood structure" of employers causes employment exclusion. All these interfere with the fairness of two-way selection and encourage the spread of unhealthy trends. The phenomenon of professional dislocation or low-energy high-level dislocation caused by employment is endless. Some "related households" who lack professional technical ability and are incompetent occupy professional posts, which leads to the deterioration of the quality of on-the-job salespeople, but excludes graduates with expertise from taking up jobs, artificially causing employment difficulties.