Based on social history and social reality, cigarette trademarks record history, reflect social life, reflect the culture with rich customs and habits, and produce valuable cigarette label culture.
It is the history and culture of cigarette labels that are still vulgar and elegant, attracting countless collectors. Driven by the heat wave of folk collection, an unprecedented landscape of cigarette label collection has been formed.
What is a cigarette label? The same is true of trademarks and packaging of tobacco products. Where there are smokers, it is easy to receive despised cigarette boxes. It's just that some people like this interesting thing and keep it as a treasure. It can be seen that each kind of collection has various values that collectors think, and there is no distinction between high and low, elegant and popular. As early as the 1930s, there was a reason to have children-
The dream of cigarette label collection
The famous "King of Supplementing White" Zheng wrote Thirty Years of Shanghai (note: the so-called "thirty years" refers to the thirty years before 1946), and narrated the dictation of Qian Huafo, a famous opera actor in old Shanghai, one of which was "Collection of Cigarette Cases". Mr. Qian is a pioneer in cigarette label collection. Unfortunately, in those days, "collecting cigarette boxes was my unique business, and I could hardly find a second comrade", but "those cigarette boxes were colorful and very beautiful". It can be seen that the beauty of cigarette labels attracted the interest of Qian Huafo's collection. It is said that he collected thousands of kinds of cigarette labels and held a cigarette label exhibition in Daxin Company in old Shanghai.
Mr. Qian Huafo's "unique skill" in collecting cigarette labels is conscious or unconscious, but there are many people afterwards.
In the early 1960s, representatives of cigarette label collection began to surface. Mr. Hua Shouchun from Wuxi, Jiangsu Province took the lead in running a publication named Tobacco Label Catalogue on 1964, which enabled fans to gain a lot of knowledge and information about tobacco label collection. The dating advertisements in this publication gradually brought together the fans of tobacco labels. Mr. Shen Mengbi of Nanjing introduced the situation of collecting labels at that time in the article "Talking about cigarette labels". He believes that "it is not easy to collect cigarette labels one by one, and it is not easy to collect 5,000 kinds. After passing the customs, there is no news." However, "I got a satisfactory score, and if I got a treasure, I couldn't put it down." Certainly not for outsiders to appreciate! " !
However, the collection at that time was not a climate after all, and with the influence of the "Cultural Revolution", it was impossible for people to focus on the collection. Under the criticism of the old concept of "playing with things and getting tired", the spark of cigarette label collection has not been ignited after all. However, China's reform and opening up has turned a new page in history. In the 1980s, "like the strong wind in spring, it blew at night and opened the petals of ten thousand pear trees", and collectors ushered in the climax of folk collection in the prosperous times. In the rise of folk collection, it began-
Interested in cigarette label collection
In the history of China, there have been countless golden years of collection, but from the historical records, the so-called collection is the pleasure of rich people such as dignitaries, and has nothing to do with ordinary people. Even in the 1950s and 1970s, private collections were regarded as luxury goods, and few people set foot in them. Fortunately, with the social changes of reform and opening up, people's lives are stable and prosperous, and the times are prosperous, so that anyone who is interested can really get close to the collection.
In the early 1980s, folk collections entered thousands of households. Antiques, calligraphy and painting, ceramics, coins, stamps, sparks, cigarette labels and other items with rich cultural connotations in China have become collection items and development directions. A fiery collection era began to take shape, and today's collection climax, its qualitative change is folk, and the number of people participating in the collection is unprecedented. Now, folk collection has become a popular cultural activity for the masses.
It is under the impetus of the powerful wave of collection that the army of China folk cigarette label collection has gradually formed. 1 980 65438+1October1,Mr. Cao Aibao of Wuxi held the art and decoration exhibition of cigarette labels in Shanghai Huaihai Park for the first time, which caused a roar in the collection circle. Suzhou Zhang Jiawei communicated with foreign countries and collected a large number of foreign cigarette labels. He also compiled the World Tobacco Label Collection and other books. Cigarette label lovers from all over the country began to exchange cigarette labels, exchange needed goods, organize joint activities and so on, and a lively and extraordinary cigarette label collection activity began.
Based on the collection of cigarette labels in Jiangnan area, the collection activities are very healthy. According to relevant data, the scale of bidding activities in Nanjing is unprecedented, with hundreds of people. In order to conform to the collection trend, Nanjing Tobacco Label Collection Association, the first collection institution in the history of China tobacco label collection, was established in 1985 1 month, which became a landmark event in the field of tobacco label collection. After that, many cigarette label collection groups appeared in the north and south of the Yangtze River, and large-scale collection activities began. These institutions hold cigarette label art exhibitions, conduct academic research and discussions, conduct market exchange auctions, and promote colorful cigarette label collections to the whole society. The dream of China folk cigarette label collection has really come true. In order to practice collecting further, let's appreciate how to do it-
Tobacco label collection activities
Long before 1985, cigarette label collectors were weak and had little influence in society. With the collection organization, a backbone force has been formed. They are waving flags and shouting for cigarette labels, and the collection team is getting bigger and bigger.
In the past two decades, the cultural function of cigarette label collection has been recognized and accepted by more and more collectors, which is attributed to the strength and guiding role of collection institutions, which have carried out various activities in various places; Holding lectures on library collections in different forms; Guiding collection activities with publications: displaying collection results with exhibitions to adjust and promote collection exchange; Promoting the development of collection by identification. According to incomplete statistics, there are as many as 300 kinds of folk tobacco label publications in the past 20 years; Collectors have published 3000 articles on cigarette labels in newspapers and books all over the country: nearly 30 articles on cigarette labels have been published; Hold the 9th National Folk Tobacco Label Cultural Exchange Festival; Participated in nearly 10 national tobacco labeling exposition, exchange meeting and quality exhibition; More than 200 different forms of cigarette label exhibitions have been held ... There are countless collectors interviewed by the media. Some excellent collectors walked into the live broadcast room of TV pictures and radio stations to teach the audience the knowledge and anecdotes of cigarette label collection. In 200 1 year, the influential folk magazine Northeast Tobacco Label also selected "Top 100 Collectors", "Top 100 Collectors" and "Top 20 Tobacco Publications" in the history of tobacco label collection. The 7th Tobacco Label Culture Festival was held in Wuxi. In addition to the first national exhibition of cigarette label collection, a seminar on cigarette label culture was held and a certain number of cigarette label collectors were awarded honorary titles.
1997 In May, Yangzhou Tobacco Label Collection Association successfully held the first China Tobacco Label Culture Festival. The promoters of the Cultural Festival are Mr. Wang from Jiangsu and senior collectors of cigarette label associations all over the country, who have made great contributions to promoting the development of cigarette label collection. The annual Tobacco Label Festival has been held for nine times in Taiyuan, Harbin, Tianjin, Ningbo, Wuxi, Beijing and Wuhan, and Kunming won the right to host the tenth. Through the face-to-face communication between collectors, the Tobacco Label Culture Festival has shortened the distance, enhanced the feelings, increased the collection and displayed an unprecedented grand occasion. Cigarette label collectors report that the Cigarette Label Festival is very attractive and the cigarette label world is wonderful.
In September of 20001year, the national cigarette label spark exhibition was held in Beijing, and the rare cigarette label collection highlighted its unique charm. The early cigarette labels experienced a long time span, and the classic brands showed precious historical value; The original cigarette label has obvious historical realism and artistic national characteristics; The two special cigarette labels "Lite" and "Quotations" are unique. The former has played a representative role in the history of tobacco in New China, which is a microcosm of the history of China's people's thrift and founding the country, while the latter has historical research value; Tourist attractions can be seen in the sightseeing package; Erudition has the first episode of Northeast China and the magnificent scenery of "White Mountain and Black Water".
In recent years, in the large-scale cigarette label activities, the auction of cigarette labels has become the highlight, which has triggered a wave of cigarette label investment. Most of the auction items involved in the auction are high-quality products in the early and middle stages. Due to the passage of time, these cigarette labels are few and difficult to find, and often become the middle J mountain in the auction. With the deepening of collection activities, the auction market reflects the economic value of cigarette labels. This year, the auction transaction volume is very considerable.
The tobacco label exposition organized by china tobacco society and other organizations attracted the participation of private collectors. By displaying the results of cigarette label collection and conducting academic discussions, more folk collectors have stood on a higher level podium.
The practical significance of cigarette labels embodies the connotation of China's national culture. Tobacco labels show a corner of China's culture and art through colorful collection activities. The most gratifying thing is that many collectors have turned from simple collection to a higher level. They are keen on-
Study on cigarette label collection
Collecting cigarette labels is a pleasure, but the collection and hiding, after all, remain in the stage of collection preservation and narcissism. After long-term collection, some fans have learned the interesting, artistic, knowledgeable and historical characteristics of cigarette labels, and pushed the practice of cigarette label collection to a new height in appreciation research.
The rich connotation of cigarette label collection culture has always been the eternal vitality of folk collection. Studying cigarette labels can not only understand the development history of tobacco industry, but also explore the embodiment of national culture in cigarette labels. In the process of sorting and classifying cigarette labels, collectors compiled catalogues, studied the evolution of formats, the origin, changes and characteristics of cigarette labels, and created many special terms for collection. Books such as cigarette labels, appreciation guides, cultural illustrations, maps and a large number of collection articles compiled by collectors appeared in newspapers, which made unremitting efforts to enrich the historical materials of cigarette labels and expand collection appreciation.
In the collection practice of more than 20 years or even longer, a group of scholar collectors have appeared in the field of cigarette label collection. They wrote books and called for the establishment and development of "cigarette label collection science", which provided an important basis for the foundation and theory of collection. In the 1990s, starting from the large-scale book China Early Tobacco Label Collection, which was planned and provided by collectors, a number of monographs were published successively, such as China Tobacco Label Cultural Picture Book, Chinese and Foreign Tobacco Label Collection Collection Food, and Tobacco Label Collection and Appreciation. Jiangsu Yangzhou Tobacco Label Collection Association and Nanjing Tobacco Label Collection Association compiled the paper cigarette label catalogue and quotation cigarette label collection, which were collected by collectors. The appearance of these monographs can be regarded as the achievements of collection research, and at the same time, it is also a positive contribution made by collectors to cigarette label culture.
Many collectors actively collect historical materials, and their research on cigarette labels is unique. For example, Introduction to Cigarette Label Collection, China Cigarette Trademark Catalogue and Concise Collection Manual are all teaching materials and reference books to guide cigarette label collection, which are popular. There is also a complete set of cigarette labels, which contains noun illustrations, selected papers, cigarette label catalogue, cigarette factory profile, collection notes and so on. Is a very special book, a comprehensive collection of cigarette labels, amazing.
Classification of cigarette labels and determination of market price
First, the development of cigarette labels
Cigarette label is the trademark of smoking products, commonly known as cigarette case. Cigarette labels, stamps and sparks are called the three largest collections in the world.
The earliest cigarette labels were imported products, and needles were one of the earliest imported products that entered China. An important theme in the label design of imported cigarettes is ships, such as "Clipper" brand of John Company, "Sailing" brand and "Sandboat" brand of British company, and "Clipper" brand of Citigroup, etc.
With the entry of cigarettes, cigarette labels in China gradually appeared and were loved by people. National color, patriotism and national culture have always been the themes of cigarette labels in China. Such as the "Dragon Ball" brand of Beiyang Tobacco Company. The "Samsung" brand produced by Shanghai Samsung Tobacco Company is authentic, with three characters of Fu Lushou, and the second edition is decorated with three seal characters of Fu Lushou. The "White Crane", "Magpie" and "Great Wall" of Nanyang Brothers Tobacco Company are all loved by people.
After the founding of New China, many new cigarette labels such as "China", "Flying Horse", "Liberation", "Democracy" and "Happiness" were introduced while the old labels were transformed. At the same time, it also has obvious political color, such as the words "resist US aggression and aid Korea and defend the motherland". With the development of reform and opening up, many foreign cigarettes have been introduced, such as 555, Kent and Marlboro.
Second, the classification of cigarette labels
In addition to distinguishing by shape, in the field of collection, it is divided into old cigarette labels (before the founding of the People's Republic of China in the early 20th century) and new China cigarette labels (cigarette labels produced after the founding of the People's Republic of China), among which the cigarette labels produced before the establishment of China Tobacco Industry Company (between 1950-1963) are also called "early labels".
In addition, it can be distinguished according to the content and other standards.
Third, the quantity and price of cigarette labels.
Rarity: refers to the number of cigarette labels in stock. The more, the lower the price, which is also the primary factor to determine the price of cigarette labels. Tonggu brand produced by China Sheng Mao Foreign Firm (USA), Dragon Ball brand produced by Tianjin Beiyang Tobacco Company and Elephant brand produced by Beijing Elephant Tobacco Company are all rare cigarette labels.
Year: The age of cigarette labels depends on several other factors. For example, before liberation, the reference price of ten labels for Daqianmen was between 60- 150 yuan, and the reference price of labels for Evergrande celebrating the 10th anniversary of the founding of the People's Republic of China in the late 1950s was between 200-400 yuan.
Representativeness: Does this cigarette label represent a certain period, a certain category, a certain country or region in the family, etc. But representativeness is only a consideration, and it cannot be the only factor to evaluate the price.
Historical evidence: cigarette labels can prove and confirm a historical event or historical fact, and can prove that the historical price is better. For example, the reference price of the "Dazhongshan" cigarette label produced by Shanghai Samsung Tobacco Company to commemorate Sun Yat-sen is between 4,000 and 8,000 yuan.
Culture: mainly refers to the role of cigarette labels in tobacco culture. For example, Lao Dao brand cigarette labels produced in Shanghai in the early days of liberation clearly stated that "Lao Dao" was changed to "labor", which reflected the cultural carrier function of cigarette labels.