First, brand advantage

Second, the core technological advantages.

Third, the advantages of corporate culture

Fourth, the value chain advantage.

2, disadvantage analysis (W)

First, the level of production modernization and technical standardization is low, and it is still unable to cross the technical barrier of internationalization of traditional Chinese medicine.

Second, there is a shortage of talents.

Third, the differences of cultural identity within enterprises.

3. opportunities (o)

First of all, the international recognition of Chinese medicine is constantly improving.

Secondly, professional institutions and practitioners of traditional Chinese medicine have developed rapidly abroad.

Third, the restrictions on Chinese medicine in mainstream markets such as Europe and the United States have been relaxed.

Fourth, the attitude of the US Food and Drug Administration (FDA) towards Chinese medicine has changed.

Finally, China's traditional Chinese medicine industry has rich resource advantages and theoretical advantages.

4. threat (t)

First, the competition in Chinese medicine industry at home and abroad is becoming increasingly fierce.

Second, the legal prohibition of Chinese medicine in various countries is another threat faced by Chinese medicine enterprises in the process of internationalization.

Third, cultural background differences also restrict the internationalization process of Chinese medicine enterprises.

Fourth, the intellectual property rights of traditional Chinese medicine are threatened.

Fifth, technical barriers to trade are a major challenge in the process of internationalization of traditional Chinese medicine.