The data shows that among the top ten joint venture car companies in 20 19, the cumulative sales of five car companies showed negative growth year-on-year. Among the top three companies, only FAW-Volkswagen achieved a small year-on-year growth, while SAIC-Volkswagen and SAIC-GM both experienced a year-on-year decline.
On the whole, in 20 19, Japanese cars represented by Toyota and Honda in the north and south performed strongly, while American cars and Korean cars performed poorly.
Faw-Volkswagen remake?
In the past 20 19, the most powerful automobile manufacturer was North-South Volkswagen, with total sales exceeding 2 million. Among them, FAW-Volkswagen achieved 2046 1 10,000 vehicles, a slight increase of 0.5%, and entered 2 million clubs for the third consecutive year. It is also after 2065,438+04 that it surpassed SAIC Volkswagen again and led the automobile market in China.
SAIC-Volkswagen also held the threshold of 2 million vehicles, but there was a sales gap of 44,000 vehicles with FAW-Volkswagen.
In fact, since the beginning of this year, the contest between the North and the South has been deadlocked. Since the middle of last year, with the strong growth of "exploring Yue+exploring Song", the distance between FAW-Volkswagen and Volkswagen has gradually widened.
It is understood that Ge Tan's annual sales volume is the top three, with a cumulative sales volume of 1.24 million; Tan Yue, who has only been listed for one year, won the first place in the market segment, delivering more than 1 10,000 vehicles in June and 20,000 vehicles in September. Last year, the cumulative sales volume was 654.38+068 million vehicles, accounting for 65.438+02.5% of the whole market segment.
Jetta, as a brand-new brand of FAW-Volkswagen, has become a powerful supplement to the brand of FAW-Volkswagen. Less than four months after listing, the brand achieved sales of 43,000 vehicles.
In addition, the brand influence and word-of-mouth accumulation of FAW-Volkswagen Audi in China market for many years, together with the brand-new Audi Q8 and Audi e-tron launched on 20 19, also provided strong support for FAW-Volkswagen to win the annual sales champion.
Although the new LaVida led the auto market with a sales volume of 4,965,438+0 million vehicles last year, the sales volume once played the role of Tiguan, but it showed a year-on-year decline last year.
Some analysts pointed out that the coverage of FAW-Volkswagen's market segments is improving in an all-round way, which has become an important support for FAW-Volkswagen to win the sales champion.
Germany's market share is close to 20%
Judging from the top ten car companies, in addition to a slight change in ranking, changes in market share are also worthy of attention. Among them, the market share of North and South Volkswagen has reached more than 9%. After conversion, the domestic market share of FAW-Volkswagen and SAIC-Volkswagen has reached 19.2%.
According to the data of the whole year, the German brand * * * achieved a sales volume of 565,438+089,500 vehicles, up 2.2% year-on-year, and its market share also increased from 265,438+0.8% in the same period of 2065,438+08 to 24.6%.
According to the data of the Federation, German SUVs have the highest growth rate in market segments this year, with annual sales reaching 6,543.8+0.594 million, up 52.8% year-on-year and a market share of 7.7%.
Some insiders believe that with the continuous attack of Volkswagen SUV and German luxury cars, it will be a high probability event to break through a quarter of the market share in 2020.
At the same time, Japanese brands also broke out in 20 19. Nissan, Honda and Toyota all achieved positive growth year-on-year. The cumulative sales of Japanese cars for the whole year was 4,693,900, up 3.9% year-on-year.
Among them, GAC Toyota is now the strongest, with a cumulative sales volume of 666,000 vehicles last year, a year-on-year increase of 65,438+04.7%. Toyota Camry, Ralink and Zhixuan all sold more than 654.38+million vehicles.
20 19, Dongfeng Honda has also achieved good results. Thanks to the strong performance of Honda CR-V, its annual sales reached 788,900 vehicles, achieving a year-on-year growth of 13.2%.
Guangqi Honda won the sales of 765,000 vehicles with the annual growth of 4%. Its new product, Hao Ying, has not been launched yet, which also means that the sales performance of Guangqi Honda and the competition of joint venture mid-level SUV will attract more attention in 2020.
In addition, as a Japanese representative, Dongfeng Nissan used 654.38+0.293 million vehicles throughout the year, a slight decrease of 0.5% year-on-year.
It is worth mentioning that the Japanese brand Mazda has become the most obvious car company in the Japanese camp. In 20 19, Mazda sold 227,700 vehicles, down 16.37% year-on-year, and there is still a gap of 42,200 vehicles from the sales target of 270,000 vehicles set in 20 19. Among them, FAW Mazda sold 9 1400 vehicles and Changan Mazda sold136,300 vehicles.
Some analysts pointed out that the single product and price positioning are one of the reasons for Mazda's continued sluggish sales. In terms of models, compared with more than a dozen models of the top three Japanese companies, Mazda has a narrower product line, among which the main models of FAW Mazda are Artz and Mazda CX-4; The two main models of Changan Mazda are Mazda 3? Angkor Sela and Mazda CX-5. In terms of price, compared with other joint venture brands, Mazda's price has been relatively firm, and the preferential strength is not strong, resulting in poor overall competitive advantage.
American and Korean departments are on the rise.
The growing German and Japanese cars are devouring the market share of American and Korean cars.
In 20 19, American cars dropped sharply, and their market share dropped from 10.6% in the past to 8.8% in 20 19. In 20 19, the sales volume of American cars dropped from 2.47 million in the same period to1850,000, a decrease of 24.9%. In addition to Cadillac, GM Buick, Chevrolet, Changan Ford and GAC Fick all experienced different degrees of decline.
According to the data released by GM, in 20 19, GM's cumulative sales in China market was 3.09 million vehicles, down 15% year-on-year. Among them, Buick sold 850,000 vehicles throughout the year, down 65,438+06.7% year-on-year.
As for Chevrolet, except for Luze and Volando, which have just been listed, the performance of other Chevrolet models has declined. In 20 19, Chevrolet sold 410.8 million vehicles, a year-on-year decrease of 20. 1%.
Facing the year-on-year double-digit decline, Qian Huikang, global executive vice president of GM and president of GM China, said, "We expect the overall market environment in 2020 to be full of challenges. GM will concentrate on improving product layout, improving cost efficiency and laying a solid foundation for long-term development in the China market. "
Another American brand, Changan Ford sold 20 19 vehicles18,399 vehicles, down 5 1.29% year-on-year. However, the situation of Changan Ford seems to be improving. After 29 months of negative growth, 65438+February finally turned from negative to positive. From 20 19 to 12, Changan Ford sold 17900 vehicles, achieving a year-on-year increase of 0.63%.
The data shows that the Ford brand sold about 83,300 vehicles in the fourth quarter, an increase of 7.6% from the previous month. Among them, the sales volume of Ford brand SUV products increased by11.5% in the fourth quarter; The global sales volume is about 65,438+0.265,438+0,000 vehicles, and the annual total sales volume is about 42,700 vehicles, which continues to be the highest-selling SUV model of Ford brand in China market in 2065,438+09. The fourth quarter sales of Ford Explorer and Ford Sharp also increased by 16. 1% and 15.9% respectively. Ford Focus sales in the fourth quarter increased by 7% year-on-year; In the fourth quarter, the new Ford Taurus and the new Ford Mondeo achieved a chain growth of 65,438+09.2% and 26.6% respectively.
"Although 20 19 was a challenging year for Ford, the decline in new car sales in the second half of the year was effectively controlled, especially the market share of high-end and luxury models has stopped falling and rebounded." Chen Anning, President and CEO of Ford China, said, "In 2020, the pressure of external environment and the overall downward trend of the industry will continue. We will work harder to strengthen the product lineup, pay more attention to customers, and provide products and customer experiences to ease external pressure and improve the profitability of dealers. "
The situation of GAC Fick is also not optimistic. In 20 19, GAC Fick sold 73,900 vehicles, down 40.96% year-on-year.
It is worth noting that in February last year, Beijing Hyundai ranked among the top ten with sales of 80,000 vehicles. This is the third month since it was shortlisted in August last year, and it has once again appeared on the list of the top ten monthly sales of car companies. In addition, Dongfeng Da Yue Kia, another Korean joint venture automobile company, is also trying to get out of the sales dilemma. Li Feng, vice president of Hyundai Motor Group (China) and general manager of Dongfeng Da Yue Kia, said: "2020 will be a turning point and breakthrough year for Dongfeng Da Yue Kia to get out of the trough and regain its strength. Dongfeng Da Yue Kia will adhere to the brand promotion strategy, ensure the priority of dealers' interests, adjust the product management structure, and strive to increase the proportion of vehicles with a price of 654.38+10,000 yuan. "It is understood that in 2020, the retail target of Dongfeng Da Yue Kia is set at 350,000 vehicles, and the target of picking up vehicles is set at 3,654,380+000 vehicles.
Whether Korean cars can get out of the trough is also one of the hot spots in the industry in 2020.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.