Network marketing is an integral part of an enterprise's overall marketing strategy, which is carried out to achieve the overall business objectives of the enterprise, and is a variety of activities in the network marketing environment created by the Internet as the basic means. ? This is the definition of network marketing by eight plus eight network marketing company, which is widely quoted by various network marketing textbooks and network marketing papers.

Synonyms of the concept of network marketing include: network marketing, network marketing, network marketing, network marketing and so on. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with the Internet as the main means.

Network marketing has strong practical characteristics, and it is more practical to find the general methods and laws of network marketing from practice than empty theoretical discussion. Therefore, how to define online marketing is not the most important. The key is to understand the true meaning and purpose of online marketing, that is, to fully understand the new marketing environment of the Internet and provide effective support for enterprise marketing activities by using various Internet tools. This is why we must attach importance to the practical methods of online marketing in the research of online marketing.

Steps for enterprises to realize network marketing

The first step is to quickly and comprehensively transfer your business to the Internet. When making their own network marketing plan, enterprises should first consider that their websites belong to marketing websites.

The second step is to promote and maintain your own corporate website through various online marketing tools and methods. Any publicity and promotion activities we do on the Internet must take the corporate website as the core.

The third step is website traffic monitoring and management. Usually we use traffic monitoring and analysis system and online customer service system to realize it. The marketing website needs a multi-functional online customer service system to help us negotiate actively from time to time and convert effective traffic (potential customers or intended customers) into online sales in time.

How to do network marketing well;

How to use blog to do business and blog marketing? Seven? Word formula-

As a modern online marketing method, blog marketing has shown its advantages more and more, which is the inevitable result of social progress and scientific and technological development. At one time, we gave it a bold definition: blog marketing is to publicize and spread its corporate culture and product value to people through marketing platforms (or marketing tools), tap and find potential customers, expand market share, sell its products, and finally achieve the goal of maximizing profits. Obviously, blog marketing is a comprehensive and systematic process, which is blog? -Spread? -Interaction? -Orders? Profits.

Everyone seems to understand the concept of blog marketing. The key is how to do a good job in blog marketing and finally maximize profits. In this regard, we summed up the blog marketing? Seven-character formula? : position, potential, quality, shape, flow, gas and tube.

? Bit? Tip: Positioning is the direction.

? Bit? It is the positioning of blog, which is the directional problem of blog marketing. Whether its blog positioning is scientific or not directly affects the management of blog marketing. Positioning includes not only the internal corporate culture, product value, personnel structure and other factors, but also the market positioning of blog marketing, that is, which part of the market is mainly targeted at and which consumer groups are targeted at. Only by clearly positioning and liberalizing can we prevent the confusion of blog marketing. Generally speaking, it is necessary to have a theme, focus on the theme, and stay on topic.

? Potential? Tip: Trend analysis is the foundation.

? Potential? It refers to the analysis and judgment of the development trend of blog marketing. For Xinbo Yu owners, it is necessary to make a good decision on blog marketing, including blog core elements, blog technical level, blog form and blog marketing market segmentation. For the established blog marketing system, it is based on the analysis and judgment of the development trend to adjust its blog marketing decision. In other words, the development and changes of blog marketing are very rapid, so we must make a prediction of marketing development trends at any time, especially the development of the industry and product policies, to see if it conflicts with blog marketing decisions. Do dynamic blog marketing.

? Product? Trick: product is the core

? Product? Refers to products and brands. Products are not only the basis of blog marketing, but also the purpose of blog marketing, which runs through the whole process and is the essence of blog marketing. Products depend on blog marketing, and blog marketing reacts on products. No matter what idea the enterprise blog conveys and what form it takes, as long as it is blog marketing, the ultimate goal still belongs to product sales. As the netizen said:? Blog marketing is a disguised sales product after marketing ideas. ? Good blog marketing has a catalytic effect on products, especially brands, which is also caused by the communication characteristics of blog marketing.

? Shape? Skill: formal response

? Shape? This is a form of blog marketing. Although products are the core of blog marketing, without a good blog marketing form, its marketing purpose will also be affected. At present, the commonly used forms are: soft text promotion, template promotion, plug-in promotion, blog activities, pictures, keywords applied to search engine functions and so on. This series of forms has played an important role in promoting the blog marketing of products, and is the concretization of communication and publicity. For example, optimize the ranking of blog keywords in search engines and let more people contact keywords. First, determine the keywords of the blog, then classify them under the keywords, and finally set the keywords in the title or text of the article.

? Flow? Tip: Interactive communication is the key.

? Flow? Refers to the interactive communication of blog marketing. A key opens a lock, and the key to this lock of blog marketing is interactive communication. Interactive communication is the key to finding potential customers, and it is also an important way and link to connect customers or take orders. Interactive communication mainly includes reading blog posts (especially industry blogs), commenting on blog posts, communicating with each other, establishing blogosphere, participating in forum business alliance, QQ communication and offline business alliance activities, which is a comprehensive concept. Interactive communication can further enable customers to understand the functions of the enterprise and the products provided, and can also show their enthusiasm, respect, care, help and emotion to customers through interactive communication, and provide value-added service benefits, thus attracting them to make a purchase decision as soon as possible.

? Gas? Tip: popularity is support.

? Gas? Refers to the popularity of blog marketing, that is, strong connections, and then transformed into business spirit. Blog marketing needs the support of consumption power, and the source of consumption power is strong popularity. Strong connections will lead to business opportunities. The formation of popularity is not only the attraction of a good blog, but also the result of interactive communication. The attraction of blog itself is often named as blog or expert blog, and most grassroots blogs still achieve their goals through interactive communication. For example, commenting on blog posts, participating in forums and business alliances are all good ways to directly improve popularity. Among them, the number of views and comments of blogs is an index to measure the popularity of blogs. In other words, only when you have a corresponding number of views and comments can you find potential customers. As the netizen said:? Interpersonal relationship must be based on emotion. In addition to mutual use of resources, personal relationships also need long-term emotional maintenance. The same personal relationship will definitely choose deeper emotions when using resources. ?

? Tube? Tip: Management is the guarantee.

? Tube? Refers to the operation and management of blog marketing, involving people, money, materials, time, information and other factors. Now let's talk about people, time and after-sales service. People include decision makers and operators, and the main factors that affect them are the decision makers' understanding of blog marketing and their attitude towards its application. Whether the operator uses blog marketing actively or passively determines his enthusiasm; Whether you have the initiative of blog marketing; And whether you have the ability to write a blog. Time is a very important concept for blog marketing. As the saying goes, blogs are made of time. ? After-sales service of blog marketing is a service for old customers, an extension of blog marketing service and customer feelings. Is the purpose to increase the added value of service products or to provide a channel to solve customers' problems in enjoying services, so that customers feel valued and become? Repeat customers? Or willing to promote and recommend this product to others.

Know marketing through Baidu:

1. Baidu knows to bring a certain amount of traffic.

Baidu likes its products very much. After many keyword searches, Baidu knows that all content ranks first. Therefore, making good use of Baidu's knowledge will definitely bring a certain amount of traffic, and the acquisition of this traffic is a kind of labor and a long-term benefit. If the questions you answer can be ranked in the forefront of keyword search for a long time, it will bring higher conversion rate, and you don't have to do too much work, just like you can easily get the first position of a keyword Baidu, which is much simpler than optimizing keywords to Baidu.

2. Brand promotion

Baidu knows that answering questions sometimes requires approval, and you can't put links every time. If you can't put down the link, Baidu knows that the promotion work is mainly to serve brand promotion and let everyone know about your website through Baidu. If the quality of your answers is ok, it can also bring some traffic.

3. The increase of reverse links

Generally speaking, if there is no competitor to report, as long as you successfully add a link to your answer, it will not be deleted. Moreover, Baidu will generally include its own products soon, so as long as you successfully publish a link, you can basically get a Baidu reverse link.

Baidu knows the three stages of promotion.

1. Digital growth stage

In fact, it is quite easy to do work in the stage of raising a good number. This can be started from interest. After all, interest is the best teacher. For example, I want to promote China Lubrication Economic Net, but the questions I answered in the number-raising stage are all the philosophy of life that I am interested in. Only by combining work with hobbies can we improve the enthusiasm of work. Find a question that interests you and attracts more attention on the Internet. First look at the answers that others know in Baidu, and then summarize and sort them out. Be sure to make the words logical and turn some answers into one answer. In this way, you will have an easily accepted answer, then search for the target question in Baidu Know-how, choose the problem to be solved, and then take a rough look at the content of the question, fine-tune the prepared answer, and answer this question as much as possible, which is basically the job of copying and pasting. Be careful not to answer too fast, otherwise Baidu may have to review the answer, but it doesn't matter. I won't answer the old review today. Come back tomorrow to see the effect. I had a number before, and I got thousands of points in a short time by this method. Of course, I didn't raise the figures too high, and I didn't think it was necessary, so I didn't pursue points too much.

Generally, an account cannot be maintained in one day, but it will take several days or even longer. Many questions were answered at that time, and the questioner would not choose the answer. After waiting for 1 or 2 days, people who ask questions may not log in again, and no one will choose the correct answer. At this time, Baidu will vote for the correct answer through netizens. Remember to vote for your answer when you are free. Baidu has the same requirements as 1.

2. Answer stage

With a premium account, it is much easier to answer questions. Sometimes using links to answer questions, Baidu passed directly without approval, which makes it easy to put links, promote its own website and add external links, but many times Baidu will review the answers with links. I found a method through research and experiment. Just answer the question first, there is no link. If the answer doesn't need Baidu review, post it directly, click on the question, then modify the answer and put the link. If you succeed once, continue immediately, and you will succeed in the next 4 or 5 times. I have used this method to put some links to my own website in Baidu. However, an ip can't be released a lot in a day, so if you want to focus on the promotion that Baidu knows, if you want to change more IPS.

If this repetition is too much or too frequent, the answer may not be reviewed with links, but it doesn't matter. Put a few links with Baidu a day, and it will be fine over time. Of course, you can also consider changing the ip and id and repeating the operation. It depends on everyone's schedule.

When answering questions and posting links, I generally feel that http is not needed, and it is better to pass the examination. Before using two to do the same operation, the pass rate of the former is higher. Also, try not to leave the home address. Generally, it is easy to pass without an inner page.

3 Ask yourself and answer yourself

How many vests are registered a day? I remember when I registered before, I registered about five a day. If I register more ip, I will be restricted. After filling in the registration information, I click Register to prompt that the registration is successful, and then I will prompt when logging in. Id does not exist? . The advantage of registering more vests is that it is convenient for you to talk. Some industries may belong to relatively unpopular or professional industries, and there are not so many problems on Baidu. So we need to ask our own questions and answer them ourselves. The advantage of asking questions by yourself is that the range of questions is wider, which is more conducive to asking questions according to the advantages of our website and leaving links. For example, if I want to add external links, then I will ask what are the portals of a certain industry, and it is more convenient to leave links.

If you do this, you will definitely do better. You can come to the forum to promote yourself, which is also a kind of marketing. Then I am Sister Cheng, the moderator of Jinhua Business Alliance. I hope you can come to Jinhua Business Alliance Forum often and learn more.