First, the application-oriented undergraduate marketing professional education status

As one of the most populous countries in the world, the employment situation of students in China is always not very optimistic, and the employment rate of students is generally low in recent years. In this case, graduates' entrepreneurial awareness has been continuously enhanced, and the proportion of entrepreneurial employment in the economic market has also been continuously improved. Therefore. Colleges and universities should further strengthen students' innovation and entrepreneurship education and effectively integrate innovation and entrepreneurship education with other majors. Among them, marketing major is a compulsory course to cultivate students' innovative and entrepreneurial spirit, which has a certain influence on cultivating students' practical ability, analytical ability and ability to adapt to society.

Second, the necessity of the integration of marketing specialty and innovation and entrepreneurship

First of all, the integration of marketing major and innovation and entrepreneurship can play a very good role in improving students' practical ability. In the traditional teaching process of marketing major, although more attention is paid to practical teaching, from the final teaching results, there are still many theoretical teaching contents, which is difficult to effectively improve students' practical ability [1]. In the process of the integration of marketing specialty and innovation and entrepreneurship education, more practical teaching contents have been formulated, which is of great help to improve students' practical ability. Secondly, marketing major is systematic, while innovation and entrepreneurship education is operable. The combination of the two can improve students' professional quality and practical ability, and has a good effect on cultivating students' innovative spirit and entrepreneurial quality.

Thirdly, the construction of curriculum system based on the integration of marketing education and innovation and entrepreneurship education.

(A) the creation of innovation and entrepreneurship as the carrier of the teaching situation. In the process of constructing the curriculum system, teachers should take innovation and entrepreneurship as the carrier, create a brand-new teaching situation, effectively integrate the actual situation of the economic market into the teaching situation, and under the guidance of teachers, guide students to analyze and discuss independently, so that students have the right to choose their own entrepreneurial content, and fully combine their own strengths and advantages to make a business plan [2]. On this basis, teachers should choose teaching content and design teaching practice methods according to the current teaching progress and the actual situation of economic market, guide students to think about their own ideas and specific implementation plans, and then further implement their own simulated entrepreneurial plan. It should be noted that in the process of creating teaching situations, we must pay attention to grasping the actual situation. Because students have not been exposed to the actual operation of enterprises, they often do not pay attention to reality in the process of designing entrepreneurial ideas. Therefore, teachers must give full play to their guiding role, so that students can have a deeper understanding of the needs of enterprises and the development of the industry, so as to formulate a more reasonable business plan and implement it.

(2) Incorporate the related ideas of innovation and entrepreneurship education into the design teaching plan. Any successful enterprise can not be completed simply, it needs a series of perfect theoretical systems and scientific and reasonable planning schemes; At the same time, it also needs the joint efforts of relevant personnel, and this view is also applicable to the field of education. Based on this, in the process of designing innovative long-term entrepreneurial projects, teachers should first decompose the projects, formulate reasonable teaching tasks and teaching objectives in combination with the actual teaching situation, and complete the planning scheme of the whole entrepreneurial project on this basis, laying a good foundation for the development of the projects. In the process of designing teaching plans, teachers should also pay attention to the integration of innovation and entrepreneurship education, so as to provide operational teaching tasks for the formulation of marketing planning schemes, divide marketing planning into several different teaching tasks, and plan these teaching tasks effectively respectively. Usually, the formulation of innovation and entrepreneurship teaching scheme mainly includes the following contents: setting up planning team, conceiving enterprise, implementing scheme, etc.

(3) Implementing the teaching plan with students as the teaching subject. In fact, students should always be the main body of education, whether in the education process of marketing major or in the education process of innovation and entrepreneurship. Therefore, in the process of integrating the two and constructing the new curriculum system, we should pay attention to the students' dominant position. Influenced by the traditional educational concept and teaching design scheme in China, many teachers have realized the importance of students as the teaching subject, but they have not regarded students as the teaching subject in the actual teaching process. In this case, it is difficult to ensure the teaching quality and teaching effect. Therefore, in the process of building a new curriculum system, students must be the main body of teaching, and on this basis, relevant teaching plans must be formulated. In the process of designing teaching plans, teachers should guide students to complete teaching tasks and objectives in a correct way according to the actual situation of students. And teachers should fully consider various factors (such as students, society, economy, enterprises, etc.). ), make a reasonable teaching plan, dig deep into students' hobbies, so that students can get a better experience in the learning process, so as to quickly master theoretical knowledge, practical experience and other content, and lay a good foundation for their future innovation and entrepreneurship.

Four. conclusion

To sum up, innovation and entrepreneurship education has become an important direction to train college students in the overall economic and social prosperity and development environment. The construction of curriculum system based on the integration of marketing education and innovation and entrepreneurship education is an important teaching method to improve teaching quality and promote the healthy development of students. In short, only by properly handling the relationship between marketing major and innovation and entrepreneurship education and establishing a scientific teaching system that meets the development needs of students can students be trained to be valuable people to the country and society.

References:

Cheng Jie. Research on the training mode of innovative and entrepreneurial talents in higher vocational education based on knowledge and skills [J]. Modern Communication, 20 17,16 (21):1~ 2.

[2] Gao Jincheng. Research on the Training Mode of Innovative and Entrepreneurial Talents in Marketing Major of Application-oriented Undergraduate [J]. China Market, 2017,39 (28): 223 ~ 224.

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