A market survey report is a document that investigates, collects, records, sorts out and analyzes the market demand for commodities and related information. In other words, it is to analyze the laws of socialist market economy, conduct in-depth and detailed investigation and study, and reveal the laws and essence of market operation through the current market situation. Writing and requirements 1. Title. Generally speaking, the title of market research report has no strict format. Need to be integrated with the content of the article. It is a high summary of the content of the article and expresses the central idea of the article with concise words. The title of market research is as follows: The title directly indicates the field of market research, research items and genre of "market research"; Put forward the problem of a commodity in the market directly in the title, and point out the center of the article, such as "X brand refrigerator is left out in the cold"; Use the main title to point out the center of the article, and then use the subtitle to explain the project, region and language of market research; Point out the project, scope, content and situation of market research with headline, and explain the main content of the full text with subtitle. 2。 Foreword In the foreword, the basis of writing the investigation report, the research purpose or theme of the report, the scope, time and place of the investigation, and the investigation methods and means adopted are written in concise words. 3。 Theme. The market research report mainly includes a summary part, a text part and a conclusion part. These three points constitute the main body of the report. 4。 The ending. This is the end of the full text. Generally, a market survey report with a foreword should have an end to take care of each other with the foreword, and summarize the full text to reiterate the viewpoint or deepen the understanding. The main contents of the market demand investigation report include the number and composition of product sales objects, consumers' household income level, actual purchasing power, potential demand and their purchase intention, such as the increase of consumers' income, the change of demand level, the change of consumers' demand for goods, and consumer psychology. The main contents of the market supply investigation report include the total amount and composition of commodity resources, relevant information of commodity production enterprises, product upgrading, life cycle stages of different commodity markets, and commodity supply prospects. The main contents of the investigation report on commodity sales channels include the types of channels, the quantity and potential of commodities sold by each channel, the links, routes and storage of commodities. The main contents of the commodity price survey report include commodity costs, taxes, market price changes and consumers' responses to price changes. The market competition investigation report mainly includes competitors, means of competition, quality, performance and price of competitive products. Market questionnaire structure 1. The content of the market regulation questionnaire is the basic situation of the respondents. It mainly includes name, gender, age, nationality, education level, work unit, occupation, address, family population, etc. Investigating these projects will help to classify and analyze the collected data. The content of the investigation. It is the core part of the questionnaire, and it is also the specific item of the required investigation content. Instructions for filling in the questionnaire. It is the specific requirements and methods of filling in the questionnaire, including the purpose requirements, project significance, investigation time, matters that respondents should pay attention to when filling in the questionnaire, and matters that investigators should abide by. Number. Sometimes the questionnaire must be numbered, which is convenient for classification and filing and computer management. 2。 When designing the market questionnaire, we should pay attention to the necessity, the questions should directly serve the purpose, and don't include worthless or irrelevant questions. Feasibility, should try to avoid listing difficult problems, pay attention to the use of words or expressions suitable for the identity and level of the respondents. Accuracy, simple and clear questions, avoiding ambiguity or difficulty in understanding. Artistic, asking questions should be artistic and interesting, so that respondents are willing to answer. /contract/64 14.html here is a free wine survey report, which you can refer to: http://sz21.org/download _ file.php? weblan = g & ampinfo_id=4 158