Release time: 20 13-09-30 Editor: Xiaoqing Mobile Edition Abstract Corporate culture is a kind of belief and spirit, and it is the principle and standard that all employees of the enterprise follow. If enterprises want to develop scientifically, they must constantly promote the construction of corporate culture. Corporate culture construction is an important and urgent task before us. With the continuous development of enterprises and the standardization of management, the competition between enterprises is increasingly manifested as cultural competition. This paper seriously considers the significance and principles of promoting the construction of corporate culture, and discusses how to promote the construction of corporate culture.
Corporate culture; Meaning; Basic principles; way
Corporate culture is simply the aesthetics and values formed by an enterprise. It is not only a cultural and sports activity, but also the embodiment of employees' civilized and polite level, moral demeanor and corporate popularity. It is the internal support and power source of enterprise development. It is not designed by us out of thin air, but gradually formed from the day when the enterprise was born. It exists objectively, but it is not static. It embodies the values, management concepts, codes of conduct, common beliefs and cohesion of the enterprise and its members. Enterprise culture is the soul of enterprise development. Enterprises must have a culture that meets the requirements of the times and the characteristics of enterprises as a support, in order to obtain lasting and profound development momentum and be invincible in the fierce market competition.
1 the significance of promoting the construction of corporate culture
Corporate culture is a new modern enterprise management theory. In order to truly enter the market and embark on a road of rapid development, good benefits, continuous improvement of overall benefits and coordinated economic development, enterprises must further promote the construction of corporate culture.
1. 1 Excellent corporate culture can correctly guide employees' ideas and behavior norms. In the final analysis, cultural construction is the work of being a man, and it is to integrate the concept of people-oriented and serving the masses into the whole process of work. The composition of corporate culture includes spiritual culture, behavioral culture and characteristic culture. That is, enterprise environment, products, signs, etc. Corporate culture belongs to both ideology and material form, which can organically combine ideological and political work with production and management; The effective combination of enterprise culture construction and management can expand the channels and space of ideological and political work and guide the behavior of employees. Therefore, the construction of enterprise culture is an important content and an effective carrier of ideological and political work, and it is also a breakthrough to innovate ideological and political work in enterprises.
1.2 Excellent corporate culture can enhance the core competitiveness of enterprises and adapt to the development requirements of advanced productive forces. With the continuous development of enterprises, corporate culture plays an increasingly critical role in the development of enterprises. Corporate culture permeates all activities of enterprises, and its power is enormous. It is conducive to establishing corporate image, improving corporate reputation, bringing immeasurable benefits to enterprises and constantly improving corporate taste. Which enterprise has cultural advantages, which enterprise has competitive advantages, benefit advantages and development advantages. Procter & Gamble takes "improving the quality of human life with science and technology" as its cultural concept, which not only changes people's daily habits and lifestyles, but also promotes the rapid development of enterprises. Facts have proved that under the new situation, a successful enterprise must have a distinct, positive and harmonious corporate culture in addition to a perfect corporate governance structure, competitive products, innovative managers and management teams.
1.3 Excellent corporate culture can enhance corporate cohesion. By consciously cultivating and advocating a positive corporate culture and advocating a work style of dedication, enthusiasm, hard work, kindness and tolerance within the enterprise, and persisting in it for a long time, the enterprise will continue to grow and develop, employees will form correct aesthetics and values, and a good corporate culture will inevitably gradually form and mature. Because employees work in this positive atmosphere for a long time, their interpersonal relationships will become harmonious, they will be more involved in their work, they will cherish this job opportunity more, they will be full of pride and superiority, and their work enthusiasm will be higher, more efficient and full of vitality.
2 to promote the basic principles of corporate culture construction
2. 1 firmly establish the people-oriented concept, give full play to the functions of cohesion, guidance, encouragement and transformation of corporate culture, inspire people with vision, unite people with spirit, inspire people with mechanism and cultivate people with environment. We should tap employees' qualifications and potential internally, improve employees' loyalty and sense of belonging, stimulate employees' enthusiasm, creativity and team spirit, realize the organic unity of employee value sublimation and vigorous development of enterprises, provide quality services externally, meet customers' needs and win social trust.
2.2 Corporate culture construction must adhere to the principle of long-term construction and continuous innovation. The long-term nature of enterprise culture construction lies in that it accompanies the whole process of enterprise development, and the transformation of enterprise culture concept into employees' conscious behavior is a step-by-step process. Corporate culture construction is not a one-off event. To regard it as a habit, enterprise leaders and employees need to create, popularize and develop it in the process of enterprise management. With the development of enterprises, we must constantly innovate and improve cultural concepts.
2.3 proceed from the reality of the enterprise, combine * * * with personality, general and individual well, and highlight the characteristics. Personality is the vitality of enterprise culture construction. It is necessary to integrate the fine traditions and local characteristics of this enterprise, adhere to the principle of "relative closeness" in terms of industry spirit, core business philosophy, visual image, etc., and at the same time adhere to the principle of "small characteristics and great unity", which not only standardizes the characteristics under unity, but also forms an enterprise culture rich in industry characteristics and unique charm.
2.4 Based on the reality of the enterprise, in line with the positioning of the enterprise, we should combine the construction of enterprise culture with solving the practical problems of the enterprise, and combine it with the production and operation management, ideological and political work and spiritual civilization construction. We should not become a mere formality, and we should not give up system management. We should carry forward the spirit of seeking truth and being pragmatic, act according to objective laws, avoid ostentation and extravagance, and be quick for quick success, so that the construction of corporate culture can stand the test of practice and the masses. In accordance with the requirements of systematization, scientificity and practicality, we should create a distinctive corporate culture system, so that corporate culture construction can be truly internalized in the heart, solidified in the system, externalized in the line, unified in form and spirit, and continuously enhance the cohesion and competitiveness of enterprises.
2.5 to promote the construction of corporate culture, we should fully reflect the values. That is, the employment concept of meritocracy, efficiency first, diligent study and success, scientific and meticulous management and loyal dedication. Only in this way can cultural construction take root in the process of enterprise management and achieve mastery through a comprehensive study, so as to truly play the powerful role of culture itself.
3 ways and means to promote the construction of corporate culture
To do a good job in corporate culture construction, enhance the soft power of corporate culture, and build enterprises with market competitiveness, first of all, corporate leaders should have long-term strategic thinking on corporate development, deeply understand the connotation of corporate culture, and take the lead in learning and applying cultural concepts; Secondly, enterprise leaders should attach great importance to this work, and the construction of enterprise culture depends largely on the determination and actions of leaders, full participation, clear goals, serious organization and strict norms; Third, under the guidance of core values, we will constantly innovate content forms, earnestly carry out cultural publicity and cultural training activities, let corporate culture take root through the construction of employee code of conduct and service brand, fully mobilize the enthusiasm and creativity of employees, cultivate employees' ideology of "cultivating themselves by courtesy and rejuvenating enterprises by courtesy", and provide solid cultural support for improving the development level of enterprises.
3. 1 Corporate culture construction should run through the whole process of enterprise development. Adhere to the construction of corporate culture as a long-term important work, determine the objectives and steps, do a good job in implementation, and do a good job in evaluation and inspection. We should constantly deepen our understanding and grasp of the law of cultural development, promote the sustained and healthy development of corporate culture more firmly, consciously and actively, and promote the steady progress of corporate culture construction. Strictly implement the Evaluation System of Enterprise Culture Construction, strive to further raise awareness, further consciously act, and further clarify objectives and tasks. We should attach great importance to, seriously organize and actively implement the work of cultural construction, not only have specific plans and contents, but also effectively solve difficult and key problems, not only implement the work objectives put forward by superiors, but also ensure the phased objectives of all work. It is necessary to work hard to correctly handle the speed of work promotion and ensure the quality of cultural construction, adhere to the principles of construction, promotion, assessment and summary, and ensure the orderly development and deepening of corporate cultural construction activities.
3.2 organically combine corporate culture construction with core values. Corporate culture construction should take core values as the criterion, highlight industry characteristics, and at the same time, adhere to the reality of enterprises, adjust measures to local conditions, organically combine individuality, commonness and individuality, actively explore effective ways to build an open, orderly and inclusive culture in practice, and strive to remain neutral in diversity, acquire knowledge in integration and maintain consistency in change. Based on the core elements and standards of the same cultural framework,
3.3 Through the construction of corporate culture, create a good corporate image. Insist on examining corporate culture construction from the perspective of the times and development, promote cultural construction with the spirit of reform and innovation, actively innovate content forms, methods and means, institutional mechanisms, enhance attractiveness and appeal, and strive to reflect the times, grasp regularity and be creative. We should accurately grasp the new changes in employees' spiritual and cultural needs, resolutely abandon some old practices, innovate, adhere to positive publicity and guidance, improve the attractiveness, affinity and influence of cultural construction, enhance employees' ideological realm with corporate culture construction, and improve employees' sense of identity and belonging to corporate cultural concepts, so that cultural concepts can be deeply rooted in employees' daily behavior, meet consumers' needs, serve customers well, and achieve a win-win situation for customers and me.
3.4 Promote the deepening of ideological and political work through the construction of corporate culture. Carrying out corporate culture construction can mobilize the enthusiasm and creativity of cadres and workers, stimulate organizational vitality, and achieve the purpose of promoting good and restraining evil, promoting honor and restraining shame, and promoting stupidity and restraining embarrassment. No matter how to deal with any problem, we should proceed from the overall situation that is conducive to the reform, development and stability of enterprises, help resolve negative factors, mobilize all positive factors, help unite all forces that can be United, and maximize everyone's potential. We must rely on everyone's wisdom and strength, and rely on everyone's will and ability to come up with ideas and tricks. We should do more things that are conducive to safeguarding the vital interests of enterprises and staff cadres, help solve outstanding problems that are strongly reflected by the staff and workers, provide more services that are conducive to safeguarding the rights and interests of cadres and workers, correctly guide the ideological concepts and behavioral norms of the broad masses of workers, and strive to form ideals and beliefs, strong spiritual pillars and basic moral norms in enterprises, so that the fruits of cultural development can benefit enterprises and all cadres and workers.
3.5 Let the corporate culture construction truly take root. Cultural construction needs to be realized through carrier creation. The achievements of corporate culture construction should be clearly reflected in all aspects of cultural creation and cultural activities, and corporate culture should have distinctive practical characteristics by continuously promoting cultural content innovation. Innovation is the essential feature of culture and an inexhaustible motive force to promote the prosperity and development of culture and improve its soft power. We should constantly innovate in ideological understanding, incentive mechanism, personnel training, methods and methods, endow cultural connotation to cultural and sports activities, create literary and artistic works that employees like through diversified theme carriers, literary forms and expression techniques, and pass on positive life pursuit, noble moral sentiments, healthy life interest and advanced character deeds to employees, so that they can truly feel the spiritual power of inspiring people. It is necessary to vigorously carry out the activities of "creating a learning organization and striving to be a knowledge-based employee", carry out the labor competition of "innovative project", build a "home for employees", carry out the theme speech activities of "cultivating oneself by courtesy and rejuvenating the enterprise by courtesy", organize colorful knowledge competitions and cultural and sports activities beneficial to physical and mental health, and vigorously eulogize the reform and development in the form of chorus, recitation, poetry competition and paper discussion.