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Where do you find the answer about soft power?
Dear, Baidu and Google are everywhere. You just need to input soft power now.

I found a few articles and give you one for your reference.

Third, the development status of China's cultural soft power

For the present situation of China's cultural soft power, many scholars have studied it in combination with the domestic and international environment, and expressed considerable concern that there are many problems. Liu's Thoughts on National Cultural Soft Power holds that the national cultural soft power refers to the comprehensive strength that a country has formed on the basis of certain production and produced to its citizens and other countries in the form of culture in a long period of time. Looking at the present situation of China's cultural soft power, he thinks that the development of China's cultural soft power is constrained by some western countries; The development of China's cultural soft power and hard power is seriously unbalanced; There is a great cultural gap between China and western developed countries. Western developed countries still have great cultural misunderstandings about China; The collision of international and domestic politics, economy and culture also impacts China's cultural soft power. Wu Tie's essay "Analysis of the Soft Power of China Culture and Its Promotion Path" also points out many problems of cultural "soft power", such as unbalanced cultural development and unclear government positioning, cultural management system and mechanism restricting cultural development, immature cultural market, low intensive cultural industry, weak cultural export capacity and serious cultural trade deficit. Under the current market economy conditions, we should learn from the international experience of economically developed countries in attaching importance to the development of cultural industries and enhancing the "soft power" of culture, accelerate the pace of China's cultural system reform, promote the promotion of cultural "soft power" by clustering cultural industries, and lay a solid foundation for the prosperity of cultural industries by cultivating talents. Meng Shuyuan's Humble Opinion on Improving China's Cultural Soft Power focuses on several problems existing in China's cultural soft power, such as serious loss of national culture, unbalanced cultural development, backward cultural industry and low level of cultural construction. It is believed that these problems have led to many disharmonious cultural phenomena. In addition, the powerful countries continue to implement the strategy of "cultural colonization" and spread the values of western civilization to developing countries, so China's cultural undertakings are facing great threats and aggression. There is still a big gap between the present cultural situation in China and the requirements of the times. We should speed up the development of cultural undertakings and industries and effectively improve the cultural soft power of China.

Many scholars believe that China's cultural soft power has obvious advantages, although it also has some shortcomings. Sun's article "On the Significance of Accelerating the Construction of China's Cultural Soft Power" comprehensively discusses the present situation of China's cultural soft power. This paper points out that, on the one hand, China has rich cultural soft power resources, such as rich traditional cultural resources, China fever, Socialism with Chinese characteristics value system, unique China development model, China's diplomatic ideas and policies, and overseas Chinese circles. On the other hand, the construction of China's cultural soft power still exists.

Some problems, such as some things in traditional culture that are not suitable for the development of modern society, the decline of national identity and cohesion, the lack of national quality and brain drain, and the mismatch between the construction of international mechanisms and their status in the arrangement. Deng Xianchao's article "Opportunities and Challenges to Enhance China's Cultural Soft Power" holds that the construction of China's cultural soft power is at a very important historical starting point, facing both favorable conditions and great opportunities, as well as some restrictive factors and severe challenges. Opportunities include: the rapid economic and social development in China since the reform and opening up has provided a relatively solid material foundation and an increasingly broad market space for improving the country's cultural soft power; The remarkable achievement of cultural development is a new starting point to further enhance cultural soft power; The profound Chinese culture and unique cultural resources are the direct source of improving China's cultural soft power; The progress and innovation of modern science and technology provide strong technical support for the promotion of cultural soft power; The new situation of opening to the outside world provides a rare world market and international environment for China to improve its cultural soft power; The Central Committee of the Communist Party of China the State Council attaches great importance to and strongly supports cultural construction, which provides strategic support and policy guarantee for enhancing cultural soft power. The challenges are: there is still a gap between cultural construction and the requirements of building a well-off society in an all-round way and building a harmonious socialist society; Cultural construction does not fully adapt to the coordinated development of politics, economy and society; Cultural construction is incompatible with the socialist market economic system; The construction of cultural soft power does not adapt to the new situation of rapid development of high technology; Cultural construction is incompatible with the new situation of opening to the outside world and Chinese culture going abroad; Cultural construction is incompatible with China's splendid and long history and its status as a big country with cultural resources; The construction of cultural soft power is facing the challenge of lack of cultural talents and increasingly fierce competition for cultural talents.

In the research on the development of China's cultural soft power, the academic circles have noticed the positive and negative aspects and the actual situation of the internal and external environment, but the depth of discussion is obviously insufficient. Future research should further explore the advantages and disadvantages of each field of specific cultural soft power development.