Your problem is bigger, I can only say it in general. \x0d\ First, you have to determine what the main problem is. There are several ways to determine the research question. First, consult your teacher. Second, consult relevant literature to understand the direction, achievements and shortcomings of the latest research. Third, combined with the market changes, we can further discover the topics that can be further studied, and even the gaps in existing research. Generally speaking, the best topic is that someone has studied it, but the research is still insufficient. At the same time, you have a certain interest and theoretical basis in this area, and the collection of data or information is feasible. The topic itself is closely related to the market situation, so this topic is ideal. \x0d\ Secondly, you should determine the branching problem, research method, research paradigm, etc. I just give you a general idea. The branch of research is your research content. For example, if you study the in-store behavior of consumers, this is the direction, and the change of consumers' in-store behavior under the economic crisis is the theme. Branching problems can include whether the consumer's in-store stay time has changed significantly. Does the communication frequency between consumers and sales staff decrease? And so on are all branch problems, and solving these problems is actually completing your thesis. \x0d\ Research methods should generally be combined with research paradigms. The main methods are quantitative research and qualitative research. Qualitative words can be divided into focus groups, in-depth interviews, observation and so on. You should know this when you have studied market research. \x0d\ You should collect data, documents, materials or conduct interviews after confirming the above questions. Use your school's database and go to China Journal Network or VIP, Wanfang, etc. If you want to find English, you can find EBSCO, SSCI and so on. If your school doesn't buy the right to use, you can cry. \x0d\ Finally, the paper has been written and revised repeatedly, so I won't say much. The format of \x0d\ is generally as follows: (You can delete, merge or add it as appropriate, so you have to ask your tutor) \x0d\ Abstract (in both Chinese and English) Research background, research purpose, research significance, research content, literature review, data analysis (or analysis by chapters according to your research problems), research conclusion, insufficient research application and follow-up research suggestions, literature citation, and thanks for what is recommended to you in the appendix. Research design and writing guidance, qualitative research methods, etc. If you are studying marketing, there are some professional books that can be used, such as "Marketing Research Application Direction -Naresh- Machinery Industry Press". In addition, reading other people's papers is a very important method. I also read hundreds of papers before writing. Never mind that people are masters and doctors, just look at them if you understand them, and ask the teacher if you don't understand them. Imitation is the main thing. The most important thing for undergraduates to write papers is to exercise their thinking, express their skills and consolidate their professional knowledge. Of course, if you want to graduate, you can graduate yourself. Copying and pasting can help you.