In the second half of 2008, the property market in Ningbo was affected by various economic factors at home and abroad, which led to the depression of the whole housing market. Those that stimulate the demand of buyers and alleviate the direct effect of weakness are the market ing model. Experiential marketing mode, which is generally accepted by consumers, has become a magic weapon for every developer. However, because most developers simply "re-create Archimedes", there are many misunderstandings in some so-called real estate experience marketing. Therefore, this paper will correct the misunderstanding in the marketing model through the experience of Ningbo real estate in the depressed economic environment.

Since 1998, when Ningbo municipal government canceled welfare housing distribution and commercialized housing, its commercial development has gone through many sets. Yongcheng real estate development has risen from the original model, that is, only the struggle in scale, planning, concept, quality, service and other products has reached a high level of experience. This change began in 2004 when foreign real estate speculators entered Ningbo. Foreign real estate developers, such as Vanke, bring crisis to local developers, but also let them see the disadvantages of traditional marketing model. The innovative marketing experience provides consumers with an experience process, environment and atmosphere, which will make it easier for consumers to choose their own homes and avoid most real estate purchase disputes more effectively. Faced with the current sluggish trading volume, experiential marketing has become a golden key to open consumers' purchasing needs.