Enterprise competitiveness is an important factor for the stable development of enterprises, and the advantages of technology, products and management of enterprises are all reflected in comprehensive competitiveness. Corporate culture is to integrate the comprehensive competitive strength of enterprises, and corporate culture itself is the embodiment of enterprise competitiveness, and it is also the basis for enterprises to cultivate competitiveness. The following is my exploration of the position of corporate culture in enterprise management, to share with you. For more details, please pay attention to paper net graduation.
Enterprise culture is the soul of enterprise survival, the vitality of enterprise development and the guarantee of enterprise innovation. Only when an enterprise has a healthy and excellent corporate culture can it develop steadily. Under the background of economic globalization, enterprises in China are facing severe challenges and brand-new opportunities. Enterprises should learn from advanced management theories and experiences at home and abroad, constantly innovate in practice and improve their competitiveness.
Keywords: corporate culture; Enterprise management;
First, the connotation of corporate culture
Corporate culture is the spiritual pillar of modern enterprises. Corporate culture consists of five elements, including values, customs and rituals, cultural networks, heroes and corporate environment. Among them, the first four factors are necessary, and the latter is important. Environmental factors directly affect the nature, market behavior and business direction of enterprises. The book Z Theory: How American Enterprises Meet the Challenge of Japan points out that corporate culture is centered on corporate purpose, and corporate purpose is the embodiment of corporate value. Business circles in China generally believe that corporate culture is the cultural activity of the enterprise, the material to be publicized, the image design of the enterprise, and the thinking system and identification system of the enterprise. From China's concept circle, the definition of corporate culture is more controversial. Corporate culture is the sum of various forces within the enterprise, the benefits created by the production and operation of the enterprise, and the intangible culture of the enterprise. This paper holds that corporate culture is an organizational lifestyle, which is closely related to enterprise management. Corporate culture structure includes corporate core spiritual culture, shallow institutional culture and behavioral culture, as well as surface material culture.
Second, the status of corporate culture in enterprise management
1. Corporate culture is the soul of an enterprise.
An excellent corporate culture system not only includes the management concept of business operation, but also covers four levels of corporate culture, namely, spiritual culture, institutional culture, behavioral culture and material culture, which play an important role in enterprises. Spiritual culture guides the development direction of enterprises, institutional culture provides development guarantee for enterprises, behavioral culture establishes norms for enterprises, and material culture endows enterprises with spirituality of material resources.
2. Corporate culture is the source of enterprises.
The development of enterprises must be based on system and innovation. System mainly refers to structure and system, both of which are realized by people. Innovation refers to technological innovation, product innovation, concept innovation and management innovation. All innovations are also undertaken by people, who are the source of innovation. So it can be said that the source of enterprises comes from people and their enthusiasm. If the enthusiasm of the leaders and employees of an enterprise is mobilized, then the enterprise will naturally be full of vitality. Corporate culture is the value concept that employees believe in, and it is also an effective way to mobilize employees' enthusiasm. Therefore, corporate culture is the source of corporate vitality.
3. Corporate culture is the basic environment to improve the comprehensive competitiveness of enterprises.
Enterprise competitiveness is an important factor for the stable development of enterprises, and the advantages of technology, products and management of enterprises are all reflected in comprehensive competitiveness. Corporate culture is to integrate the comprehensive competitive strength of enterprises, and corporate culture itself is the embodiment of enterprise competitiveness, and it is also the basis for enterprises to cultivate competitiveness.
Third, people-oriented corporate culture and enterprise management
1. Cultural management
People-oriented corporate culture management gives priority to investing in human capital, implementing humanized management and producing personalized products. The development of enterprises is based on the efficient operation of resources. Material resources can be realized through purchase, property resources can be completed through crowdfunding, and human resources are renewable and exploitable resources, which can deeply tap the potential of human resources. Many enterprises take human capital prior to financial capital as their development strategy. Humanized management emphasizes people-oriented, and pays attention to humanization on the basis of scientific management, thus completing humanized management.
2. Corporate culture and corporate strategic management
Enterprise management is the eternal theme of enterprises. Generally, enterprise management involves nine stages, namely experience, efficiency, cost, quality, flexibility, knowledge, innovation, culture and strategy. Among them, cultural management and strategic management are advanced management of enterprise development and management of enterprise maturity. Cultural management is the analysis and shaping of enterprise culture, enhancing enterprise cohesion, developing personalized cultural products and giving enterprises more vitality. Strategic management is the commander-in-chief of an enterprise, which is mainly responsible for the formulation, implementation and evaluation of the enterprise strategy, determining the characteristic strategy suitable for the enterprise and formulating the long-term development strategy. There is a close relationship between culture and strategy. On the one hand, corporate culture serves corporate strategy, on the other hand, it plays a binding role in corporate strategy. Corporate culture is the ally and vane of corporate strategy. The success of an enterprise, corporate culture must meet the strategic needs of the current market. Strategy depends on culture, and culture determines the ultimate benefit of an enterprise.
Four. conclusion
Knowledge is an important factor in enterprise production, talents are the key to enterprise development, and management and culture are the driving force and source to enhance enterprise economic benefits. Culture and management influence each other and complement each other. Enterprise culture permeates enterprise management, both of which act on all aspects of enterprise activities and provide strong support for the development of enterprises. Enterprise culture management is formed by the continuous development of enterprise culture theory and enterprise management practice, and it is the embodiment of people-oriented management thought. Humanism stimulates employees' innovative ability and enthusiasm, and realizes enterprises and employees? * * * win? Management mode of.
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