1, register the trademark in time.

All trademarks formed and used by the company shall be registered in time according to the national trademark law, making them registered trademarks protected by national laws to protect the exclusive right to use trademarks. At the same time of domestic protection, we should pay attention to the protection of international trademark registration to prevent infringement disputes of registered trademarks.

2, according to the need for defense registration.

In order to prevent others from using the same or similar trademarks on different categories of goods, they can register their own trademarks on similar or different categories of goods, effectively preventing the trademark right of the trademark from being infringed.

3. Pay close attention to the trends of registered trademarks in various countries and carry out trademark monitoring.

Trademark registrants should pay close attention to each trademark announcement issued by the State Administration for Industry and Commerce, and get to know the professional announcements of the national trademark authorities on trademark registration, alteration, transfer, license and revocation. Its special function is to let all sectors of society supervise trademark work, safeguard the seriousness of national laws and protect the exclusive right to use trademarks. After an enterprise owns a registered trademark, it should pay close attention to each trademark announcement issued by the State Administration for Industry and Commerce. If it is found that the trademark preliminarily approved by the Trademark Office is identical or similar to its registered trademark in the same or similar goods or services, or identical or similar to its well-known trademark, or infringes upon its other lawful prior rights, it shall raise an objection to the State Administration for Industry and Commerce within three months from the date of announcement to prevent the Trademark Office from approving the registration of the trademark, so as not to infringe upon its trademark rights.

4. Any counterfeiting or infringement shall be handled in time.

Trademark users should often conduct market surveys, or entrust intermediaries and consumer associations to conduct surveys. Once you find that your trademark has been infringed, you can complain to the administrative department for industry and commerce at or above the county level for handling, or you can directly bring a lawsuit to the people's court. In order to stop and investigate trademark infringement quickly and effectively, the company management department should submit a complaint or indictment to the accepting authority and provide a copy of the trademark registration certificate of the infringed party. Full name, domicile, registered trademark name and design, trademark registration certificate, trademark sales, infringement location, infringement facts, handling requirements, etc. The infringed person shall specify it in the complaint or indictment, so as to cooperate with law enforcement departments to stop and investigate trademark infringement quickly and effectively.

5. Pay attention to the accumulation of basic information of enterprise trademarks and evaluate the value of trademarks.

The value and popularity of trademarks are closely related to the geographical scope of enterprise product sales. In addition, advertising is also an important part of the promotion of trademark awareness. The information and data of the company's product sales and advertising contract fees are all important basic materials to verify the well-known degree of a brand, which is of great significance in the declaration of famous trademarks and well-known trademarks and possible trademark infringement lawsuits.