After this graduation project, I sorted out my professional knowledge of e-commerce and wrote the first draft of the graduation project from the very beginning. In fact, after many revisions, with the unremitting efforts of my tutor and myself, I barely finished the summary of my graduation project. Summing up the graduation project, I feel that college life has not been wasted.

This time, my topic is operation information, which is mainly aimed at the operation of xx flagship store. Fortunately, I know something about it. First of all, I need to know the operating rules of online stores. Although I do design on the computer side, what is really developing at present is the mobile phone side. I should pay attention to the design of the details page on the mobile phone.

So at the beginning, I decorated the store first, giving the customers who came in a bright feeling. This will test my artistic skills. After the map is finished, the goods in the store will naturally change according to the season. It is also important for keywords to fit the search habits of online customers, and it is also important to know what customers think, and then image matching is also important.

However, don't worry too much about pictures, because this is the era of big data, and there are also scenes where pictures designed by yourself are stolen. These are the most basic. Since it is a store operation, it is natural to do a good job in background management. Some products with high search traffic should be put on the shelves in time, and those with less clicks should be taken off the shelves.

The ranking of stores is also more important. If we make good use of these tools, we will certainly be able to give ourselves some help in improving our ranking. Sales have been done, customer service communication and after-sales work must be handled well, otherwise sometimes a bad review will make my long-term efforts go down the drain.

The best way to increase store traffic is naturally various promotional activities. Use the holiday time to launch some new products in time, and the prices and discounts should be set reasonably.

In addition to all kinds of marketing methods, you need to be able to write a good enough planning scheme, and it is certainly much better to follow the scheme than to entertain foolish ideas at the moment. Finally, the quality of the goods should be guaranteed, and we should not be greedy for small and cheap, otherwise it will be very troublesome once customers complain.

The above is a summary of my graduation project. Although I didn't know how to do it at first, with the help of my tutor, I completed the operation of xx flagship store. Because I have no experience, I didn't do it perfectly. I hope I can review the knowledge of e-commerce during my college years through this summary. I believe I can definitely improve.