Business plan of campus print shop

Opening a print shop on campus is a feasible project, because there are too many people who need to print on campus. The following are the details of the business plan for opening a print shop on campus. Welcome to reading.

Business Plan of Campus Print Shop 1 1. Analysis of Market Status

(A) market demand analysis

On the university campus, students' demand for printing is considerable. For example, if students want to attend job fairs, they must make many beautiful resumes and print a lot of study materials in their daily lives. Print shops around the school usually charge higher printing fees. If you open a printing shop near the campus and make full use of its low price and superior geographical location, it will be very attractive to students. This time, through the interview and investigation of students from various departments of the College of Engineering and Technology of Yangtze University, we found that almost all the students have been to the print shop and the frequency of printing is increasing. The proportion of these students is also very high, so they open around the campus.

(B) Analysis of the status quo of competition

This survey of the main competitors who open print shops in and around the campus of College of Engineering and Technology of Yangtze University found that the main competitors facing print shops at present are as follows:

Main competitor: Longxin apartment print shop

Sancai apartment print branch

Xiaomenkou print branch

Xiao men kou Xie dui mian print branch

From the survey results, we know that most students feel general about the print shop on campus, and some are even dissatisfied with the service attitude of the print shop. So if you want to open a new printing shop, you should not only have good hardware equipment, but also pay attention to our service attitude.

Second, the market positioning analysis

(1) product introduction

Our main business is professional typing and copying, color printing, fax scanning, design and typesetting, business card making, banners and banners. At the same time, it also expanded the auxiliary services such as digital photo printing, personalized photo album making and personalized house number identification.

1. Main business:

(1) Copying: It includes copying notes, materials, textbooks and books. In addition, because there are many A3 formats in various books, it is very necessary for the copier to choose the largest A3 format.

(2) Printing: Generally, printed manuscripts are mainly printed by documents, but there are also a few forms, paper covers and photos. , so the printing generally does not exceed A4 format, and the printing requirements of the manuscript are greater.

2. Main equipment

Computers, photocopiers and printers are the three most basic equipment in ordinary typing and copying shops.

Because the equipment is highly technical, novices must find a reliable consultant. Of course, this consultant can not only let you buy a machine with reliable performance, but also help you refer to the appropriate equipment according to your business needs, because in the initial stage of business, it is not necessarily expensive and functional. In addition, the maintenance of the machine is very important in the future operation, so the after-sales service of the equipment manufacturer or seller is also the primary consideration, especially the copier.

The main business of many typing and copying shops is copying, and the copier is naturally the most important, so it is best to choose a machine with good performance. At present, brands with high domestic market share include Christie's, Ricoh, Canon, Xerox, Sharp, Minolta and so on.

Scanners and recorders are not necessary equipment, but they may bring more additional business. For example, use a scanner to scan some photos on floppy disks for several students, or help customers scan some photos and put them in the designated position of the article, so that your customer base will be greatly expanded.

(2) Consumer groups

Suitable for consumer groups: people of all ages.

Pay attention to consumer groups: college students, teachers and company employees.

(3) Store location

Gone are the days when wine is not afraid of deep alleys. No matter how good the store is, it must also have a suitable store location. Generally speaking, the basis of store location is that store rent is linked to the nature of consumption. Opening a print shop on campus must be approved by the school logistics department, and usually the business outside the school is not as good as that inside the school. But with the campus print shops blooming everywhere, business is not as good as before. Now it's mainly service attitude and price. Copying and printing should be error-free, fast and of good quality. This is the king.

This time, through our field investigation, the printing shop is located in the back street of Changda Institute of Technology.

Reason for site selection:

(1) There is no print shop in Backstreet.

(2) Backstreet rent is low.

(3) Backstreets are crowded with people.

(4) Target positioning

In the first stage, college students copying materials is the main source of students. At this stage, the printing room on the campus of the university is taken as a pilot, and contracts are signed with surrounding businesses who are willing to invest in advertising to promote students to make free copies and focus on the whole campus printing and copying market.

In the second stage, after the successful operation of the head office, it gradually expanded to contact with a number of printing shops, passed on its business philosophy to other printing shops to launch the same preferential activities, and signed a return contract on intellectual investment with the head office. Our head office can establish its own brand of copywriting, gradually play the role of an advertising agency, gradually join the company's propaganda function, and share a piece of cake with the advertising company.

Third, SWOT analysis

1, opportunity

According to the survey, it is the peak season for campus copy shops to make money when college graduates are looking for jobs. The expansion of university enrollment and the fixed number of printing shops make the printing business in short supply. University course Ppt, phone card processing, ID card copying processing, paper data printing, etc. Only one-sided paper is needed for printing. In addition, because every major in the school usually has homework, it is natural to print and copy. Don't underestimate the campus print shop. Although the scale is not large, the income is considerable.

Step 2 threaten

(1) As far as the current campus printing market is concerned, our competitors are very large. Major competitors occupy a large and stable market share, and they are usually the first choice for consumers.

(2) Print shops on campus occupy geographical advantages.

Step 3: Strengths

Campus equipment is simple and inefficient, and machinery and equipment are outdated and expensive. The sales model of campus print shop is single, and the printer can't print on both sides due to the limitation of mechanical control. Manual double-sided printing is time-consuming and laborious, so every printing paper provided by each printing room in the school is single-sided, which not only causes paper waste, but also increases the cost, which naturally leads to many students' dissatisfaction.

4. Weakness

To establish a good reputation, we need to establish good communication with major companies and understand the original intention of the company. Only by reaching * * * knowledge can you win * * *. However, the cost of copying advertising leaflets is very low in many advertising companies, and efforts should be made to minimize the price to attract companies to transfer to print shops to copy advertising leaflets.

Fourth, marketing strategy.

personnel training

Basic requirements: do things neatly, give the simplest example: the order of copying must be in the order of customers. Don't create chaos. Think about what customers think, use your head a little, and try to remember the customers who have been here.

Service attitude: courtesy and enthusiasm.

Skill requirements: Corel DRA WOffice2007 Photoshop 3 software must be available.

Simple faults and emergency maintenance of the machine are more important, otherwise the money you earn will be given to the repairman. Speaking of technology, I think: machine quality is one thing, and computer and peripheral operation technology is another. Good technology, bad machine.

You can also achieve good results. Technology is not good, and even the best machine is useless. Because this line is more than just pressing the copy key.

(2) advertising

(1) Advertising Language Design

Publicity: advertising slogan for students: free lunch free lunch theory

Advertising slogan of merchants: advertise your advertisement; Enhance your popularity.

(2) Advertising media

1, Campus Broadcasting: Broadcast the broadcast draft in the campus program at lunch time and after-school time at 7: 00 and 8: 00 pm to expand the influence in the school. The scheme is simple and feasible. Because college students open their own print shops, it will not cause the school's resentment.

2. Print advertising: continuous advertising in campus newspapers.

3. Magazines: Readers, Thinking and Wisdom, Youth Daily and other magazines suitable for young people regularly publish advertisements (including product type updates).

4. Internet: Rent advertising space on Netease, Taobao, Sina and other websites for large-scale advertising coverage.

Public relations strategy

(1) Promotion and sponsorship of school associations: The activities of the Calligraphy Association have intensified the promotion of corporate brands.

(2) Publicity of environmental protection concept: We advocate that print shops encourage students to print on both sides through points, saving paper and protecting the environment. Students can exchange points for blank paper or new printing amount.

After investigation and preliminary design, the specific implementation methods are as follows:

Students who print 1 page documents on both sides can get 1 point in the printing shop, and students who get 100 point can choose the following:

Change 40 pages of A4 white paper.

Exchange 25 pages for free printing.

(4) Equipment update

As the saying goes, if a worker wants to do a good job, he must sharpen his tools first.

If you want high-quality service, you need high-quality equipment. According to the customer's demand during the trial operation, timely purchase the corresponding equipment to meet the market demand, such as adding engraving machines or printing photographic paper in time.

(5) Promotion means

(1) Membership Points System

(2) Accept orders online

For example, after you send photos online, you will print them out and send them to the supermarket near your residence for you to pick up. Imagine that the campus network is quite popular now. You can also refer to the above practice, publish your e-mail, and then let the people who need printing service send the printed documents to your e-mail. After you print it out, it should be a quite good operation mode to send it to customers according to your own logistics distribution network.

(3) Telephone orders

(4) Free printing

In the past, print shops used the same price for a small number of double-sided printing and single-sided printing. If you choose double-sided printing, students save paper, but they are not rewarded. To this end, we conceive a printing shop operation mode, which can save paper and benefit both students and printing shops.

Print one page of materials for free, and paste our advertising information on the other side. The advertisements of services, telephone numbers and addresses are of high value and will be widely spread. This advertisement is stored on the back of the necessary materials copied by students themselves, which has a high utilization rate. According to the survey, students' learning materials are usually reused, not only in dormitory classes, but also usually passed on to younger brothers and sisters in lower classes. With such a profitable advertisement, we promise to give the best price to the first supported enterprise.

Verb (abbreviation of verb) financial budget

(1) Personnel arrangement

Usually, the scale of a campus printing shop is not large, so you can recruit two people at the beginning of your business, and you can recruit students and employees in the peak season to carry out special and necessary printing training and general troubleshooting skills.

Benefits: Save labor costs and money, create wealth through students' cheap labor, and help students improve their computer skills.

Part-time student 300 yuan/month

(2) Cost analysis

(1) Equipment cost

1, 1, 2 computers: based on the current general computers, the price is 2500 yuan/set.

2. One laser printer: price 1500 yuan.

Laser printer is a necessary equipment for printing because of its good effect, high speed and low cost.

3. Color inkjet printer: The price is around 500 yuan. Used for color manuscript output, color business card express printing, etc.

4. Scanner: Around 500 yuan.

5. Fax machine: The price is around 800 yuan. Fax is a subsidiary business of the typing and copying shop. In addition, the store itself also needs to use a fax machine when transmitting information to customers.

6. Copier: Generally, the price of a new machine is between 1000 yuan and 20,000 yuan. The faster the copying speed, the higher the price. In addition, there is now a digital copier, which is very convenient for copying multiple pages. A scan can directly copy multiple pages, and the price of a mid-range digital copier is about 30 thousand yuan.

7. Business card offset press: If you want to develop business cards, it is recommended to buy a business card offset press. Offset printing business cards is cheaper, faster (in large quantities) and more effective than printing business cards.

8. Others: such as plastic machines, paper cutters, cameras, etc.

(2) The rent of the facade120m2 1000/ month.

(3) Material procurement

Four sizes of paper: A4, A3, 8K, 16K, A4 is the most used, followed by 8K, 16K, A3, but it depends on your actual situation.

1, A4 is 8 packs of paper with 500 sheets each, A3 is 4 packs of paper with 500 sheets each, and A4 and A3 are generally about 120 yuan. Please refer to the prices of commonly used neutral paper. If it's good wood pulp paper, it's usually 140 yuan, so the former will do.

2. A box of 16K is also 8 packs, and a box of 8K is 4 packs, which is several pieces cheaper than A4 and A3 papers.

You can calculate the cost of paper by yourself, it's only a few cents anyway. Other expenses include copier toner and printer toner, not much.

According to the above information, estimate the cost of opening a store.

2500 * 2+1500+500+800+15000+1000 *12+300 *12+other expenses It is estimated that the total cost of opening a store will be 4,000.

Income budget

After comparing and investigating the monthly basic income levels of other printing shops in the school, we made the following preliminary budget for the monthly income of a newly opened printing shop.

Main business income: 2,500 yuan/month; Income from auxiliary business: 1 1,000 yuan/month.

According to the above income, 3500* 12=42000 (yuan/year).

Therefore, the newly opened printing shop can recover the cost in the first year and make a profit in the second year.

Business plan of campus print shop 2 i. Preface

In today's society, there are more and more talents, and bachelor's degrees and master's degrees are no longer scarce employment security. The so-called iron rice bowl and golden rice bowl have also bid farewell to our generation of post-90 s college students. How to gain a foothold in this changing world has become a problem that contemporary college students have to consider!

Entrepreneurship of college students has become a trend of self-development. Entrepreneurship can not only exercise and hone the will, accumulate experience, but also reduce some burdens for the family through their own efforts. Entrepreneurship is to explore constantly, adhere to principles, sum up experience, accumulate, meet greater challenges with a better attitude, and complete the unfinished business in your heart!

Nowadays, printing and copying shops have become very common in society and on campus. Printing documents, settling company accounts, and students printing review materials all require printing and copying equipment. Almost every office worker has a printer. It can be seen that printing and copying equipment has become a necessity in people's lives. Although there are print and copy shops everywhere in society or on campus, the form is single. How to get a big piece of cake in the huge peer team is worth thinking about. The "5+ 1" printing shop conceived by our team analyzes the market from the unique perspective of a new generation of college students, strives to build a new printing and copying shop, sincerely serves the majority of students, and truly realizes the printing and copying atmosphere of "5+1"-"you and me".

Creativity comes from dreams, and entrepreneurship ignites hope. Thanks to the relevant departments in Hefei for giving our team this opportunity to explain their entrepreneurial ideas. I believe that with your help, we can do better and go further!

Second, the entrepreneurial background:

1. The employment pressure in today's society is getting more and more severe. Undergraduate and graduate students in China are no longer "rare things", and the employment problem has been placed in front of post-90 s graduates. How to deal with the employment phenomenon of college graduates "not high enough, not low enough" Seeking the idea of starting a business is the way to solve the employment contradiction of students themselves.

2. The university campus is a platform to cultivate students' ability to step into society. Joining a club, student union or other student organizations is a process of improving one's psychology and ability, and learning to run such a printing shop is closer to the society and can give us more exercise.

3. There is no well-equipped printing shop around the third dormitory of Hefei University, but the printing shop opened by students in the dormitory can only meet the needs of small groups of students, and the equipment is not complete, so it is necessary to solve the problem of students printing and copying at a distance! So the idea of opening a printing and copying shop came into being.

4. The 3rd Challenge Cup Entrepreneurial Project Solicitation Competition was held in Hefei to encourage the team to start a business. We spoke out our ideas more boldly and hoped to get some financial support in this competition.

Third, the purpose of starting a business:

1. Exercise the ability of self-management, accumulate experience for self-starting ideas of larger projects in the future, and reduce the family burden during college.

2. Serve the students and bring convenience to the students in the third dormitory. At the same time, I hope to infect my classmates and raise my own entrepreneurial sails.

3. It not only brings convenience for students to print and copy, but also provides convenient and efficient publicity services for businesses to realize * * *.

Four. Service group

1. Companies, enterprises, shopping malls and associations that need advertisements.

2. Hefei University Phase III Student Dormitory

Market analysis of verb (verb's abbreviation)

1. There is a lack of a large printing and copying shop around the third dormitory of Hefei University. Opening such a printing and copying shop has officially met the needs of students.

2. Businesses in society have long lacked an effective publicity model. Cooperation with merchants is a new model, which can not only provide good publicity services for merchants, but also save printing and copying costs for students. Considering ourselves, the sponsorship fee for advertising by merchants is not necessarily lower than that of normal students, but may be more.

3. There are 55 dormitories in Hefei University Phase III, each with 1 1 floor. Now they all live in 6 floors, with 6 people and 24 rooms on each floor, so there are 4,320 students, including freshmen, sophomores and seniors, who have a high demand for printing and copying, especially for printing graduate review and graduation thesis. A quadruple room with 2,400 people will have 4,320+2,400 = 6,720 students in the next three phases, and the printing and copying market has a bright prospect.

The sources of funds and management strategies of intransitive verbs;

In my junior year, I applied for student entrepreneurship funding to participate in the third Hefei Entrepreneurship Competition, hoping to get some sponsorship. Each partner contributes 5,000 yuan to buy paper, tables and chairs, install a fixed telephone, pay the upfront rent, bring their own computer equipment, and consider printing and copying equipment for a large amount of printing. In addition, in order to reduce the cost of printing and copying, we will rent large-scale printing, copying, color printing and other equipment in the society and buy second-hand equipment, and then buy it after a certain period of time.

Negotiate with the school and the supermarket in the third phase, open a shop in the supermarket, do a good job in the early stage of publicity, consider that you are a student, class conflict, and hire and hire school-related students to do part-time monthly statements. Two partners, one is mainly responsible for store business and the other is mainly responsible for social sponsorship. In order to attract students from Hefei University to print, copy and issue membership cards, the recharge fee is lower than other stores.

Seven, charging standards

Considering the printing cost and other factors, and the cooperation with merchants accounts for part of the profits, the sponsorship fee is temporarily equal to the normal printing fee of students (in fact, it is more profitable than the printing and copying of students). Each piece of paper should be printed at 0. 15 yuan.

At the same time, with reference to the charging price of printing shops in Huangshan Road Campus of Hefei University, the charging standard is 0. 1 yuan/sheet, 0. 15 yuan/sheet, 0. 1 yuan/sheet in batch print and 0.08 yuan/sheet.

Membership card consumption, charge 100 yuan to send 10 yuan, charge 200 yuan to send to 40 yuan, print 0. 1 yuan/piece, the quantity is 0.08 yuan/piece, copy 0.09 yuan/piece, the quantity is 0.07 yuan/piece (Note: considering the cost and other issues, the membership system is only sent to Hefei College.

Eight. financial plan

1. Fixed expenses-A. The store costs 2,000-3,000 yuan per month; B.2,500 yuan for two desktop computers. C renting printers and photocopiers for one month is about 1 0,000 yuan. D. Tables and chairs 200 yuan F. Store decoration 200 yuan; G. Monthly Internet fee 60 yuan; H. Students' part-time expenses are 2000 yuan per month, etc.

2. Current expenses-utilities, property fees, staff salaries, ink and paper fees.

Business Plan for Campus Print Shop 3 I. Market Analysis:

Xxx printing factory is an individual and private enterprise that integrates printing, photocopying, print advertising, art photo design and other services. Compared with similar shops on the market at present, he has made innovations in service items and service methods.

From the analysis of service items: printing and copying is a very traditional service item in recent years, especially for college teachers and students, which is more convenient for their study and work; Cover, signboard and print advertisement design are gradually popular service items with the development of market economy. It is widely used by any organization or individual in the publicity process, so these services are unlikely to be eliminated in a short time with the development of economy; Art photography and fast digital photography are high-tech services for young consumers with the help of computer processing and digital high-tech means. Customized courseware and courseware training services are mainly aimed at students in normal universities. It is a low-consumption service, mainly to facilitate communication with students and expand consumer groups. Selling all kinds of CDs and CDs, this service can be promoted as a post-service project.

Analysis from the service mode: Features 1: On-site service, that is, on the basis of high consumption, things (such as printed products, designed products, digital photos and other services) can be delivered to the door. Feature 2: Through the network as a medium for us to communicate with consumer groups, we set up our own website, blog, QQ group, etc. Feature 3: Carry out some voluntary activities. Such as developing courseware training and setting up poor students' posts.

From the analysis of service groups: from the category of consumer groups in this service industry, he can be a student, a teacher and other individuals, participating in printing, copying, cover design, digital snapshots of artistic photos, courseware training and other services; It can also be a public institution, such as a store. Mainly involved in logo design, print advertising design and other services. In the early days of starting a business, the service industry mainly focused on school consumer groups. After the service industry enters a relatively stable stage, it will further promote consumer groups, hoping to bring off-campus consumer groups into the main consumer groups.

Second, the preliminary preparation:

Publicity preparation:

1. Set up your own website, blog and QQ group to publicize our services.

2, through leaflets, posters, postcards and other ways to carry out publicity activities.

3. Carry out pairing activities with a university, and the pairing unit will do various forms of publicity for us.

4. Participate in the school's "Wednesday Fair" and set up a stall for publicity.

Manpower preparation:

There are two technicians, two bosses (good friends) and a group of poor students.

Material preparation:

Two printers (estimated at xx), two photocopiers (estimated at xx), three computers (estimated at 9000 yuan), a telephone (estimated at 50 yuan), a plastic packer (estimated at xx) and a scanner (estimated at xx).

Financial preparation:

The instrument class is estimated to be * * * xx, the technician is 800/ month, the monthly rent of the store is xx, and various management fees are xx, and the consumption is xx.

Three. Details of service items:

Printing, copying, self-recommendation book design, title page design, advertising design, scanning, digital art photo design, snapshot, customized courseware and courseware training, logo design.

Fourth, special activities

1)0 yuan 1, that is, if you just copy or print 1, you can get it for free. In this way, we can attract customers and improve the confidence of xxx printing shop.

2) Provide work-study jobs. Help others and help yourself. While making profits, xxx printing house should do something within its power to repay the society. The poverty alleviation plan of Xxx print shop is based on the actual needs of poor college students, and students assist xxx print shop to carry out some activities through voluntary paid labor. For example, arrange a number of work-study students to help xxx print shop do some publicity work on Wednesday market.

3) On-site service. That is, on the basis of large quantity and high consumption, things (such as printed products, designed products, digital photos and other services) can be delivered to your door.

4) Free courseware training. That is, by providing students with free courseware training, we can promote the communication between the service industry and teachers and students in colleges and universities, thus further expanding the influence and popularity of our store.

Verb (abbreviation for verb) Capital budget:

Print 0.3 yuan/sheet.

Copy 0. 1 yuan/sheet.

Typing 0 per type 1 thousand words 1 yuan.

A letter of recommendation designed by 3 yuan/Zhang and 5 yuan/Zhang.

The title page is designed by 3 yuan/Zhang and 5 yuan/Zhang.

advertising design

scan

Digital art photo design

1 inch 2 inch photos 10 yuan 1 set.

Customized courseware 10 yuan 1 piece

Courseware training 00 yuan 1 person