At present, journalists need to strengthen four qualities: legal quality, ability to obtain information, professional quality and humanistic quality.
First, journalists should have certain legal qualities.
With the continuous advancement of China's legal system construction, knowing the law has become an essential quality for every citizen, and as a journalist, he shoulders the heavy responsibility of guiding the correct direction of public opinion. However, in recent years, with the prosperity of the newspaper market, the guiding ideology of individual newspapers and periodicals has deviated in the market competition, and there are many problems in orientation, style and regulations. "200 1, the number of news media publicly punished by Publicity Department of the Communist Party of China, the State Administration of Press and Publication and the State Administration of Radio, Film and Television in China is also increasing." (Guo Letian, 2002: Where will the media in China go? At the same time, the recent frequent false news and unfair reports, as well as the phenomenon that the media's judgment goes beyond judicial trial, also show that journalists' legal awareness needs to be improved urgently.
In order to win in the fierce news competition, it is understandable that news media should pay due attention to their own economic interests when reflecting and guiding public opinion. However, if improper or even illegal measures are taken to expand circulation, attract advertisements and maximize economic benefits, objectivity, impartiality and social responsibility will be ignored when reflecting and guiding public opinion. In the long run, the credibility and prestige of the media in the hearts of the audience will be greatly reduced, which will affect the development of the entire news media industry and will also have an extremely adverse impact on the personal development of journalists.
At present, the most effective way to solve this problem is to improve the legal quality of journalists, not only to establish the concept of legal system, but also to master the legal knowledge that should be known and understood, to be good at news reporting and public opinion supervision within the scope of the Constitution and all laws and regulations, and to bear corresponding legal responsibilities if violating laws and regulations. The experience of Beijing Youth Daily in this respect is worth learning. They have always stressed the need to interview and run the edition according to law, and asked editors and reporters to be vigilant anytime and anywhere, especially in the fields of intellectual property rights and civil rights. In addition, they also invite newspaper lawyers from time to time to analyze and explain the cases, key cases and newly promulgated laws and regulations in stages or in the year, and insist on carefully checking and improving the work according to judicial suggestions. The author also thinks that the corresponding legal courses should be set up in the undergraduate and postgraduate courses of journalism and communication major in order to cultivate the legal quality of future journalists as soon as possible.