The mobile era has given short video a brand-new vitality. The huge user base and huge industry financing have promoted the rapid development of the mobile short video market. After several years of growth, the mobile short video industry has gradually matured and the market development has attracted much attention. Tao Ge, the founder of TV Business School and Tao Xin Marketing, pointed out that the struggle and competition around the content itself have become increasingly fierce, and the quality of the content, rather than the quantity of the content, has become an important competitive weight.

From the perspective of time sequence development, Tao Ge thinks that the market development period of mobile short video can be divided into four stages.

In the embryonic stage, domestic short video is a supplement to long video, and has not yet formed a scale.

GIF A Auto Quick Less 2011debuted in March during the exploration period; 201211a autofast officially transformed into a short video community, marking the entry of short video into the mobile era. Subsequently, mobile short video apps such as beauty shots and second shots appeared constantly, enriching the market and forming a head platform.

In the growth period, the mobile short video industry has ushered in a full-scale outbreak. Tao Ge said that the short video APP grew geometrically, the number of content producers rose sharply, the entrepreneurial bonus of mobile short video content was fully displayed, and the industry ushered in a period of rapid development.

Maturity: After the major platforms raced around in 20 16, the mobile short video industry entered a stable maturity from 20 17. The market business model and competition pattern have basically taken shape and become stable. Mobile short video content began to develop vertically, fully meeting the personalized and professional needs of all kinds of people. Tao Ge said that from the development stage of mobile short video in China, it can be seen that the domestic short video industry has completed the initial primitive accumulation and gradually matured, and the market has ushered in the second development stage, and the craze continues to heat up.

Tao Ge pointed out that from the perspective of market scale, in the process of rapid development of mobile short video, the relatively mature platform in the early stage found business opportunities, and tried to conduct commercial marketing on the platform to tap the marketing value of the industry. With the continuous expansion of user scale, enterprises and businesses have turned their attention to mobile short videos. In addition, a large amount of capital has settled in the field of content production, encouraging content producers to create high-quality content. In the future, the opportunities for realizing content will expand. It is estimated that the mobile short video market will exceed 30 billion in 2020.